Design matters when establishing websites for businesses, organizations, and charities. A website with fundamental graphic design elements will be appealing, professional, and easy to use and keep people coming back.
Remember these design characteristics when developing your website.
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Color scheme
Color schemes are crucial in graphic design, evoking emotions and influencing attention. Consider your brand image when choosing colors. To avoid clashing or unpleasant looks, create a cohesive website using the 60-30-10 rule: major color 60%, secondary color 30%, and accent color 10%.
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Layout
Before building your website:
- Choose a layout that is easy to navigate and communicates your organization’s purpose.
- Use a grid system for balance and balance, create a logical menu, and prioritize content with size, color, and placement.
- Maintain consistency between pages and the site using the same colors, fonts, layout, and design to make it look professional.
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Fonts
Choose fonts based on readability, using plain for body text and fancy for titles and images. Use two or three typefaces for a clean, unified look. Avoid using too many fonts, ensure font size is acceptable, and automatically adjust for screen sizes.
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Whitespace
Life and the internet require whitespace or margin. Visual clutter is difficult to manage without spacing, and a lack of margin can make websites overwhelming, annoying, and unprofessional. Labels, headings, text, logos, menu items, ads, and images should be separated by whitespace. Margin can be utilized to direct readers’ attention to select places and highlight crucial aspects of your site.
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Images and photography
Choose high-quality, original images for your site’s header and major locations, avoid free stock photos, and invest in photography talents. Use similar image styles throughout the site and ensure photos match your brand for a professional and distinctive look.
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Contrast
Maintain contrast in your web design to attract visitors. Contrast makes websites easier for many visitors. Text that doesn’t contrast can be hard to read. Color, size, and font contrasts can highlight significant items.
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Consistency
Keep your website consistent for ease of use, brand awareness, and professionalism. Your website’s design should match your business’s signage, brochures, and social media accounts. Design and function must be consistent on your website. Similar navigation menus, buttons, and color schemes make the site easy to use. A consistent look and function fosters user trust and familiarity.
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Loading speed and responsive design
Most web browsers today access the internet via mobile devices. Your website must load swiftly and adapt to different screen sizes. Most web design software and templates automatically optimize sites for phones and tablets. This offers easy photo, image, and text resizing. Testing your site on phones, tablets, and laptops with multiple screen sizes is essential. Avoid huge files, resize photos to the right size, and use a few plug-ins to save loading time. To avoid user frustration, prioritize site load speed and performance.
Finally, consider navigation when developing your website. Your website should make finding information and services simple, and menu items should be simple to read. Make menus and other elements easy to utilize in your store. Easy checkout is also important. Remember that unhappy customers will go to your competitors.
Summary
Website design is to make visitors’ experiences pleasant and easy. To make smart design decisions and improvements, test and get feedback often. Hire a freelance designer or graphic design specialist if you get stuck.
Contact King Kong for expert advice on incorporating effective graphic design elements to build a visually appealing and successful website.
