Video marketing has seen a continuous rise in popularity in recent years, but the COVID-19 pandemic has further increased global demand for video content across the world. While the rest of the world was forced to stand still, many content creators were leveraging video content to grow their online visibility and reach a large viewer base. Read on to this blog to learn how to increase conversion through video marketing.
Let’s first understand what video marketing is.
Video marketing is a part of digital marketing to promote videos and inform people about your product or service. It helps you reach a wider audience and increase your engagement across digital and social channels.
At present, it is one of the most popular digital strategies businesses are using to increase their online visibility. Videos are usually uploaded on video streaming platforms like YouTube or across different social media platforms. However, video content can also be published on your website in the form of self-hosted videos, courses, and webinars.
Now let’s have a look at some effective video marketing strategies that you can employ to increase your conversion through video marketing.
Know your audience and set campaign goals
Whom are you targeting? This is the first step in any successful marketing strategy. What kind of content appeals to your audience the most, and which channels are they most likely to be active on? There is no sense in advertising your video, whether it is paid or organic, on digital channels that your target audience doesn’t visit.
In addition, the objectives you are aiming to achieve with a certain video marketing strategy are also crucial to know in advance. Your video marketing goal can be anything like driving sales, traffic, etc.
Create an eye-catching thumbnail for your video
A thumbnail is an image that gives the first impression of your video. Therefore, create an eye-catching image for your thumbnail that stands out in a crowd and intrigues your audience to watch your video.
You can combine images from your video with simple text overlays to make outstanding thumbnails. The text included in your video’s thumbnail should be intriguing to attract more viewers to watch your video.
Give a proper title to your video
An appropriate title explains to viewers what to anticipate from a video. It’s a great way to let people know about the topic you are going to cover in your video. It’s not a good idea to use a vague or ambiguous title because people are busy and need a reason to watch your video content.
Create compelling videos through great storytelling
To hook the attention span of your viewers, make your video engaging, entertaining, and concise. Make a relatable video through great storytelling to show viewers how your product or service can add value to their lives.
This fosters a relationship with your customers. It has been demonstrated that explainer videos that emphasise the benefits of a product or service can boost conversion by 20%. Brand storytelling is another effective way to draw in your target audience.
Always post the right videos on the right platforms
Using the right platforms to post your videos can drive you better outcomes in comparison to just randomly sharing your videos across all digital channels. For instance, if your target audience is working professionals, entrepreneurs, start-ups, or established companies – you should choose LinkedIn to market your video content.
Optimize video content for conversions
SEO plays a key role in video optimization. The more relevant keywords link to your video in search, the higher it will rank in search results. Similarly, like text content, video content can be optimised for your websites, search engines, and social media platforms.
Set your timeline
Set a timeline for the entire journey of your video, from ideation to production to execution. It can help you stick to your budget and provide you with better management at every stage of the video release. Your timeline acts as a beacon for you, letting you know what you’ve accomplished and what still has to be done.
How to Optimize Your Videos for YouTube?
The following are some ways to optimize your YouTube videos:
- Choose target keywords according to YouTube search volume.
- Include the target keywords in the title of your video.
- Optimize your video description with the right keyword placement.
- All the keywords should be placed naturally in the video’s title and description.
- Use suitable tags in your video with relevant keywords that relate to your topic.
- Categories your video.
- Include a customized eye-catching thumbnail for your video.
What are some effective YouTube marketing strategies?
Here are some effective YouTube marketing strategies you can follow:
- Analyze what other YouTubers are doing in your niche.
- Optimize your YouTube videos.
- Post your video in multiple parts.
- Try to upload only high-quality videos.
- For more views, you can run your video in YouTube ads.
- Create playlists of your videos.
- Cross-promote your YouTube content.
- Follow YouTube’s community guidelines.
How to advertise your video content?
If you want to boost your conversions in a quick time then leveraging the option of an online video ad is a great way to do so. You can advertise your video content using display ads, retargeting ads, or social media ads. Paid advertising and video promotion would show your video in front of people who actually want to see it.
Here are some other ways to advertise your video content:
- Put your video link in your social media bio.
- Share your videos on social media groups in your niche.
- Provide a link to video landing pages in email signatures.
- Pin your video to the top of your Twitter feed.
- Run contests and giveaways.
YouTube is the largest & popular online video platform in the world. Moreover, it is the second-largest search engine in the world after Google. People upload around 720,000 hours of fresh video content on YouTube every day. So, without optimizing your title, description, thumbnail, tags, captions, and other YouTube video elements, there is a high chance that your videos might get lost in the crowd of too many videos. Thus, implementing a proper strategy for YouTube SEO can help your content reach a wider audience by targeting people who do keyword searches related to the topic of your video.
In this article, we’re going to walk you through some useful YouTube SEO tips to help rank your videos on YouTube.
First, we understand YouTube SEO.
What is YouTube SEO?
It is the process of optimizing videos on YouTube to improve their rankings in YouTube search results. YouTube has an intricate algorithm that decides how your video will rank in YouTube searches. However, if you follow the proper YouTube SEO strategy, you can increase your views, subscriber count, brand visibility, and revenue.
YouTube SEO is one of the best YouTube marketing strategies to thrust your videos into the spotlight and get more views.
Here are our top tips to rank your videos on YouTube:
Do Keyword Research
Keywords are the key element of YouTube SEO. YouTube determines which video to index and shows it at the top of its search results based on the keywords. Thus, it is crucial to research trending keywords related to your topic. Once you choose the most trending keywords for your video, add them to the title, description, and tags (while uploading your video).
Give a Relevant Title to Your Video
After conducting keyword research, choosing the video title is the next step in the YouTube SEO strategy. You must select a solid video title that is both trending and related to the topic you will cover. It will help index your video on YouTube (as well as on Google). Moreover, you can edit your title over time by adding new keywords. It will help to keep your videos optimized for a longer time.
Write a Proper Description of Your Video
In the box beneath each YouTube video, you can write a detailed description of your video. Try to write it in the simple and most understandable way. You can give all the necessary information about your video in this box, such as describing your video in simple words, illustrating the topic it covers, etc.
Include the Right Tags for the Video
Tags are another significant SEO factor for ranking your video on YouTube. They are one of the factors YouTube uses to determine the subject of a video and index it.
Try to include a maximum of 4-5 targeted tags that explain the subject of your video. Start with your primary keyword, then add secondary keywords, followed by one or two long-tail keywords.
Only include relevant tags, and keep them as similar as possible.
Create an Impressive Video Thumbnail
A video thumbnail is a small image that lets viewers see the preview image of your video. You can create an eye-catching thumbnail to grab the attention of more users and intrigue them to click on your video to see it.
YouTube automatically assigns a thumbnail for your video, or you can upload your custom thumbnail once your account gets verified.
Choose the Best Video Marketing Company for Your Business
Today, YouTube is the primary source of information, educational and entertainment-based content. You can either market your video by yourself or you can take the services of any professional marketing agency to grow your business on YouTube. However, if you hire a reputed video marketing agency in India, the chances of your channel getting more views, engagements (likes, shares, and comments), website traffic, subscribers, lead generation, and conversions will increase.
Create Compelling and Long Videos
Longer videos (greater than 15 minutes) can outperform shorter videos in YouTube search results, as per one study conducted on YouTube ranking factors. In addition, if they are engaging and informational or entertainment-based, the chances of their ranking on YouTube increase manifold. Moreover, if you post longer videos on your channel, it will have more space for ads, which means more revenue for you.
Post videos that are Educational, Entertainment-based, or both
The video you post should provide value to your viewers, whether it is educational, entertainment-based, or both. If viewers find your content helpful, they will return for more or refer your videos to their friends and family members, eventually increasing the number of views on your existing or future video content.
The Bottom Line
To increase your conversion through video marketing, make sure that the video you post across digital platforms is engaging, crisp, and to the point, and should also provide value to your viewers. Brands that post the right video content in front of the right audience at the right time and on the appropriate platforms will undoubtedly see a significant improvement in their online conversions.
There are many reputed video marketing agencies available in India that can amplify your conversions through video marketing and boost your sales. They offer various services like YouTube channel setup and management, video creation, video ad placement and management, cross-channel marketing and tracking, etc.