A Facebook Ad mockup of an advertisement visually depicts what a Facebook advertisement could appear like. It’s a copy of an advertisement in the preferred format, which allows advertisers to test and preview their ads’ creativity before making it available.
Mockups can be made using different tools and programs like Photoshop and Canva. Advertisers can use mockups to test different ad layouts and images and copy and observe how their ads appear on different devices and other locations.
Mockups are also a great way to show ad ideas to customers or other stakeholders since they clearly show how the advertisement will appear within its context on Facebook. Facebook platform. Advertisers can use mockups to improve their ads and campaigns to ensure the most significant impact.
Types of Mockup Ads
Advertisers can create various mockup ads that help visualize their advertising campaigns. Here are a few of the most popular kinds of Facebook ad mockups:
The ads comprise one image and a few lines of text. Advertisers can design sizes of 1200 x 628 pixels for an ordinary image advertisement.
Video ads are another very popular advertising format that is available on Facebook. Advertisers can create mockups of their videos to show how the videos appear on Facebook’s News Feed Facebook News Feed or other places.
Carousel ads let advertisers display multiple videos or images in a single advertisement. Using a mockup, advertisers can see how each card in the carousel will look and how the users interact with the advertisement.
Collection ads are only available on mobile devices which combine videos or images with catalogues of products. By using a mockup, marketers can visualize how their collection ads will appear on mobile devices and how the users interact with the advertisement.
Instant Experience Ads
Instant Experience ads (formerly called Canvas advertisements) are full-screen advertisements that provide users with an immersive interactive experience. Advertisers can use mockups to see how they want their Instant Experience advertisement will appear and feel to viewers.
Sponsored messages are advertisements that are displayed in Facebook Messenger. Advertisers can create mockups that show how their message sponsored by them will appear in the Messenger conversation.
However, the purpose of Facebook ad mockup is to assist advertisers in creating efficient ads by visualizing how their ads will appear when displayed on Facebook. Facebook platform.
Ways to Create Facebook Ad
Various methods exist to make a Facebook ad based on your available resources and tools. Here are some steps to follow to make a mockup of your ads:
Choose the format of your ad. Choose the kind of Facebook advertisement you would like to make a mockup of, like an image, video, or carousel ad.
Select a mockup tool.
You can utilize various online tools to design Facebook ads, including Canva, Adobe Photoshop, or Facebook’s Ads Manager. Select a tool that is best for your requirements and level of expertise.
Select the ad specifications.
Facebook ad mockup has guidelines specific to the sizes of ads, and file types, So make sure to select the right specs for your mockup of an ad.
Design the ad
Use the mockup tool to design the ad comprising the image or video, text, and other design elements. You can also play around with different ad placements and see how the advertisement will appear on different devices.
Preview the ad
After you’ve made the Facebook ad mockup, you can preview it to check how it appears and make any changes you think are needed. You may also share the mockup with others to receive feedback or approval.
Ideal Photo Size For Facebook Ad
The most efficient Facebook advertising size for 2022 will be 1200×628 on desktops and 1080×1080 on mobiles. Read our full-size guide for social media to determine the ideal dimension for Facebook posts. Size of posts on Facebook.
Facebook ad mockup are crucial for designing effective ads through the social media platform. By imagining what an ad will appear like in its planned design, advertisers can play with various ad designs and improve their campaigns to achieve the most significant impact.