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Let’s face it, no one likes a shameless plug, but such is the life of an aspiring artist. When it comes to music marketing and putting your name out there, selling yourself is a necessary part of the business, but have you ever had the feeling that too much advertising is hindering rather than assisting your artist’s growth? So, how can you advertise your YouTube video promotion music without causing annoyance to others?

Perhaps that person who came across a piece of your material, enjoyed it, and clicked ‘follow’ is bored of seeing countless selfies and updates proclaiming that your latest single is ‘OUT NOW’ – and has been for many weeks. On the other hand, they might not be, but are they interacting with you?

In either case, if you don’t have your marketing approach down pat, you risk increasing unfollows and deterring platforms from promoting you to the public. So, in this article, we’ll show you how to market your music without upsetting your fans, alienating them, and maybe losing following.

1.Is It Inconvenient to Post Every Day?

When it comes to social media for musicians, this appears to be a popular assumption. We understand why you may believe that posting something new every day can get irritating, but the truth is that as long as you’re providing value to your followers, there’s nothing wrong with it. Of course, if you’re posting three or four times a day and they’re all stupid selfies, you’ll irritate your followers. It is an important skill to acquire to be cautious while selecting the stuff you post. Make it a habit to ask yourself, “What will my followers receive out of this?” before each post. ‘What am I bringing to the table?’

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However, most budding artists simply cannot devote the time and effort required to generate daily content, especially if they work another job. So, don’t feel obligated to post as frequently – remember, while quantity is important in the early stages of developing your content strategy, a high-quality article every few days is absolutely acceptable.

Everything Doesn’t Have to Be a ‘Sell’

While advertising is important, not everything you publish on social media has to be a straight sales pitch. These are the types of approaches that come across as desperate, and they also don’t encourage people to engage with your material.

Instead, we propose that you don’t do the direct sell too often, maybe 2-3 times each month at most. Nobody loves to be marketed to, so it’s much better to sprinkle these plugs throughout your material sparingly, or your followers will think of you as a spammer and unfollow you.

2.Give instead of taking

When it comes to advertising their music online, this is one of the most common blunders that new artists do. Of course, you want to grow a loyal fan base, increase engagement, and increase your streaming profile, but if you’re constantly asking something of your audience, ask yourself: Why should they do what you want?

In actuality, you may be really concerned about your music career, but no one else will be unless you pursue it. The trick is to give as much as you can to your audience rather than attempting to take from them and sell them your goods all of the time (the music).

Simple actions like responding to as many comments and DMs as possible and communicating with your followers on a human level will help you achieve this. You may also use platform-specific tools like Instagram’s ‘Join Chat,’ which allows you to start a group chat with any of your followers. You can provide your supporters the opportunity to get directly involved with you by doing so. You might even enlist their assistance in selecting artwork for an upcoming release or get their input on the type of content they would like to see. As a result of letting your followers in and providing them with these essential connections, they reciprocate by engaging with you — it’s a two-way street.

3.Disguise Your Sales Techniques

Although aggressive selling isn’t effective, that doesn’t mean you can’t incorporate sales strategies into your content. You simply have to be subtle about it and not be so obvious about it.

If you’ve read any of the Burstimo articles, you’ll know how much we promote the use of social media ads as a viable form of music marketing. If you’re using them, this is a fantastic opportunity to provide high-quality content while also promoting yourself.

If you’ve created a promo video or a preview for an ad, one of the most effective methods to attract new listeners is to compare your music to comparable musicians you enjoy. You could, for example, place a banner on top of your film that says one of the following:

  • ‘Do we sound similar to [insert similar artist]?’
  • ‘If you’re a fan of [insert comparable artist], you’ll enjoy this.’
  • ‘For [insert comparable artist] fans’

Obviously, choose an artist or band with whom you share a similar sound, but the benefit of doing so is that you may sneak in the pitch without being too obvious. Because most individuals who see your ad won’t know who you are, the comparison isn’t fair.

4.Stop yelling “OUT NOW!”

Without a question, this is one of the least entertaining types of material you can distribute. It’s also one of the most tedious and tedious. Declaring your latest single ‘OUT NOW’ has its time and place, but posting it every other day in your feed and stories, as well as writing it in your bio, is not one of them. It’s best not to publish at all if you’re only uploading this type of information because you don’t know what else to do.

Simply put, unless you are already a dedicated fan of a particular artist, what part of someone sharing a graphic post with ‘OUT NOW’ emblazoned across it makes you want to go to another platform and listen to their entire track makes you want to go to another platform and listen to their entire track?

Take our followers’ word for it. We just created an Instagram post about this very topic, and one of their responses was as follows:

5.Recognize that progress takes time

Part of the reason we see so many artist Instagram pages dedicated solely to ‘OUT NOW’ messages is that these musicians are so impatient. It goes without saying that artist development takes time; you can’t just announce your new single a couple times and expect people to flock to it.

You’ll probably anger people if you send them to your social media pages, especially if there’s no valuable information there. In this instance, you should make sure your profiles are up to date and filled with relevant information. Don’t treat your social media accounts as if they were a website.

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Many musicians fall into the trap of treating their social media presence as websites, or even utilizing them as a replacement for one. This isn’t what they’re for, and it’s certainly not what they were designed for.

Why post the same things on your social media as you do on your website for announcements and ‘OUT NOW’ style content? It’s a squandered chance. It also applies to things like tour date announcements — this isn’t the type of information that people are interested in. We’re not saying you shouldn’t publish these things occasionally, but doing so on a regular basis will make your followers feel as though you’re continually trying to gain something from them rather than presenting them with useful information.

Before you publish a piece of material, there are three questions you should ask yourself. Post it if it meets one of these requirements.

  • Is it Educative?
  • Is it a good time?
  • Is it a unique or intriguing manner of documenting something?

6.In your content, be yourself

If you’ve listened to any of our previous podcasts, you’ll know that we stress the importance of authenticity when it comes to music promotion. Nothing is more annoying than someone who is attempting to adopt a certain ‘persona’ in their writing.

The problem is that when something works for one artist, it inspires a slew of others to strive to mimic their success. Instead, they should have assessed why that content worked and altered elements of it to fit their own approach. It’s so easy to spot someone who isn’t being genuine these days. Lewis Capaldi is an excellent example of this problem. His’skit’ style content exploded from his natural sense of humour — there was no scripting. On our podcast, we chatted with Bets Chadbourn, a former Virgin EMI Digital Marketing Manager, who commented on the issue:

‘It’s critical for artists to maintain their individual brands. I have a lot of artists that come in and say, “We want to be like Lewis Capaldi,” and I tell them, “But you’re not Lewis.” It’s impossible to make yourself laugh. That’s something we’re seeing a lot of with other musicians online.’

In essence, if you try to be something that has previously been done, you will irritate people because they will recognize that you are not being genuine. It may not be the first quality people look for in an artist, but simply being yourself and maintaining your artist brand go a long way toward attracting fans.

7.Are You Being Reliable?

On the subject of being yourself, not having a consistent theme in your material might irritate and potentially confuse your fans. People are more likely to click the follow button and return for more if you have a repeating topic across your material.

Those who come across you won’t feel inspired to follow you if your content lacks coherency and jumps all over the place with the type of stuff you’re presenting because they won’t know what you’re actually delivering.


If you’ve ever concerned about annoying your followers, this isn’t a bad thing; it shows that you’ve thought about them and that you care about avoiding spamming them with worthless stuff.

The truth is that if people aren’t listening to your music, it’s either because the song isn’t good enough or because you haven’t interacted with your audience before they listen; no number of ‘OUT NOW’ posts or blatant advertising can change that.

In other words, the best approach to promote your music without bothering people is to not sell it at all. You’ve already done the hard work of selling yourself if the stuff you’re sharing is consistently interesting and valuable.




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