Engage Customers in that “WOW” Factor
Bakery Boxes provide utmost protection and safety to baked goods packed inside them. However, lately, another reason is gaining popularity to use packages. Boxes designed and customized in unique ways act as branding and marketing tools for bakery brands. Therefore, manufacturers need to provoke consumers to say “wow” when they look at the packaging of bakery items.
Some of the following ideas for packages can easily enhance the user’s shopping experience:
Gable Window Packages
One of the best ways to wow the customers is by using gable window packages for baked items. Customers need to see the appearance of baked items in the retail bakery stores to make their buying decisions. These custom printed boxes are made out of Kraft sheets, Cardboard sheets, and corrugated paper sheets. Moreover, it is very easy to print on these packages using offset and digital modes of printing. Furthermore, the handle on them makes sure the easiness of carrying baked items from retail stores to homes. Last, these are the best as they offer adequate storage methods for these baked goods.
Self-lock Cake Packaging
Consumers are always looking out for packages that provide two of the following things; protection and, second, visual appeal. Whenever it comes to the safety of bakery products, self-lock bakery boxes with auto-lock caps stand tall and high. These provide baked items, donuts, brownies, cookies, and other baked goods with a secure medium along with visibility in the market. Moreover, technological advancements have led to the enhancement of printing methods. Thus, abstract printing and customization in visual appearance persuade the customers to say “wow.”
Bag Shaped Boxes
Consumers say “wow” to packages of baked items that are new. A bag-shaped box has multipurpose properties and advantages. The deep space inside these bags allows the easy carriage of baked items without ruining their physical properties. These are made out of sturdy and durable material using cardboards and Kraft sheets. Furthermore, other than the baked items, these can also hold many other food products. However, using them for baked items is the best approach to excite consumers.
Double-Wall Tuck Tops
Users who are looking for big Cake Boxes should see double wall tuck tops. Businesses manufacture the custom boxes wholesale to lower their costs of investments. Moreover, these are produced with additional features of enhancing their visual appeal to initiate consumers’ wow factor. Hence, these are best for the products from the bakery, like baked items, as these are sturdy and durable. It is very easy to customize these boxes with the addition of windowpanes, transparent sheets, embossed logos, and high-end finishing.
Roll End Tuck Tops
A combination of tuck tops and roll ends proves beneficial to excite consumers of baked goods. The lid on them is permanently attached but is foldable. These are perfect for storing baked items in retail stores, homes, and bakeries. Hence, customizing a simple roll end tuck top by enhancing its size, changing its color, printed media, and logo embossment get more attraction by consumers.
Reverse Tuck Ends with Compartments
Readymade baked products are gaining popularity in the market. These are also stored in appropriate custom boxes for better visibility. However, using a reverse tuck end box can captivate the consumers. These boxes are simple yet elegant. Moreover, these can contain multiple baked items in them. Readymade baked items are not cream-filled; thus, there is no need to worry about ruining the presentation of baked items. As a result, compartments in these donut boxes make sure to separate one item from another.
Pinch Lock Trays
The best way to display baked goods in a retail bakery is by using pinch lock trays. These have no lids; therefore, these are generally used to persuade consumers towards the products stored in them. Modification in sizes, colors scheme and printed media can easily captivate consumers towards the product. Moreover, the actual packaging for the cake to take home can be different.
Some Tips for Designing!
The world of product-oriented business is competitive. You need your bakery items to stand out to stay in the competition. This requires attention, and enhancing the packaging for maximum exposure is the key to catching more consumer eyes. Some reliable companies like OBT Packaging lend amazing services and hence can always be of huge help. The following tips for designing can help you out better:
Simplicity is the Key
Customers mostly initiate their purchase decisions within 6 to 7 seconds after interaction with the packaging of products. Time is vital for everyone, and providing consumers with time-saving options to select the packaging can boost the image of a bakery brand.
Therefore, ignoring small prints that make it hard for consumers to read, colors that hide the imprints, details that are non-visible, and all other complex information is essential. Using printing services and detailing that speak for themselves is the best way to attract consumers to the baked products offered by the business.
The only way to make the product relatable is the reflection of the item through its packaging technique. Reflecting on the item or its use on the donut boxes or other packaging items is one of the significant ways to attract the maximum number of customers.
Designs out of place mostly tend to bring conflict with product use, and it may never work with efficacy. Using dull colors for baked items can never make the sale go right. Therefore, the proper use of packaging designs on products is one of the best ways to grab consumers’ attention.
It is altering the size of the packaging that matters a lot. Customers are more attracted to a packaging design that helps them easily carry the items and store them. Providing easiness to customers is the only way to retain them. However, there is more to the packaging size. Consumers never get attracted to packages that are over or undersized. Consequently, using good designs that fit the description of a product is the best way to provide excellent packaging for bakery items.
Typography – Outstanding
Another great way of adding designs to a package is by using ideal fonts. Although it contradicts the point of “simplicity is the key,” sometimes businesses need to change their styles of custom Cake Boxes. Customers love lively kinds of fonts that enhance the outlook and appeal of the boxes. One of the best ways is to use three-dimensional fonts.
When customers get their packages, they want honesty on them. Every bakery business must print honest descriptions on the boxes. Morally and ethically, it is crucial to follow the codes. Other organizations, significantly your competitors, can challenge anything published on the packs. Therefore, following the moral code and ethics to have a smooth business environment through excellent packaging is mandatory for the business world.
Concluding to the point that customers need something different to get excited. Boxes may be the same, but graphical representation through printing and customization can easily provoke customers to say “wow.” Therefore, packaging ideas using the approach of bag-shaped, pinch lock trays, or gable packaging can easily persuade customers to buy the eatable.