Why Webflow is The Perfect Tool for Digital Agency

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Why Webflow is The Perfect Tool for Digital Agency

It is not easy to integrate new tools into the workflow of your web design agency. It’s not always easy and it can be time-consuming. Sometimes, however, you might find a new tool that will revolutionize your web design, development and client management. This can open up new opportunities for your company to grow and profit.

Webflow seems to be one of these tools.

Webflow’s flexibility means it can solve many of the problems that are preventing your web design agency from growing. Webflow is powerful enough to support your development team, yet flexible enough to serve a smaller but equally important role as your marketing team’s landing page machine.

For your clients

1. Reduce the gap between final website and visual design mocks

It can be difficult to imagine a live website if you don’t spend your days working on web design. The static mockup is only half of the story. It doesn’t include all the interactive elements that make great websites stand out from the rest.

Live prototyping with Webflow removes all the guesswork so your clients can experience the design before they sign off. It will increase your client’s confidence and help you set clear expectations.

2. During the design review process, it is possible to make faster changes

Webflow makes it easy to complete projects quicker, without compromising quality. Webflow will get your initial designs to clients in days instead of weeks. You’ll also be able to quickly implement the changes made by your clients, moving the product closer to launch. This will reduce time between client approvals and iterations.

Webflow allows you to prototype in a single environment and make content and design changes, then push them live with one click. Instead of sending static mockups to your client, you can send a live staging site for them to view, make real-time modifications, and complete their approval process in a fraction.

3. CMS for custom clients

Webflow CMS allows you to choose which elements your client can modify and customize, so there’s no need for them to worry about breaking anything. The Editor in Webflow CMS gives clients control over their content so that they can concentrate on creating their site’s content without worrying about breaking it.

The Editor is more than a client who can edit static content on the live website. They can also manage dynamic collections, which allows them to publish blog posts, case studies and even create new products.

Whitelabeling the CMS allows you to replace the default Webflow logo by yours or clients branding.

4. You can create landing pages quicker and easier

Landing pages are an essential part of any marketing campaign. Webflow is a great tool to create them. Use Webflow CMS to generate landing pages. Webflow’s dynamic lists allow you to make highly customized landing pages.

You can give your clients dynamic landing page templates that they can use to create landing pages by themselves, or you can help them with this tutorial on how to make a landing page using Webflow.

For your designers

5. Mockups and the live site are more accurate

This moment is a familiar one for designers: seeing the live website after months spent slaving over mocks only to realize, “This looks…different.”

Designers and developers can become isolated and leave gaps between client-approved designs, and fully developed websites.

Your designers can create production-ready, pixel perfect designs by themselves if they are using Webflow, which allows them to manipulate HTML, CSS and JS rather than pixels.

6. Interactions that are more precise

Designers who create their own interactions are more creative and can communicate what they want. Talking about interactions can quickly turn into a game without a real example to work with and discuss.

Webflow allows designers to create unique interactions. This includes hover states and auto-loading elements. The boundaries of animation are pushed further when the tools are available to creatives. This creates a new standard for awesomeness.

7. Creativity is the key

Webflow allows designers to prototype and develop directly from the final product. This shifts the design-development paradigm, and helps designers unleash their creativity without intermediary.

For your developers

8. Bye-bye, plugins

WordPress plugins are the best solution to adding functionality to your site in a fraction the time it would take you to create your own.

Anyone who has managed sites with many plugins will tell you that there are many horror stories.

Plugins are not meant to be used forever. To keep up with the changing web, plugins require constant updates. Plus, plugins may require micromanagement and can behave… unpredictablely. Support for them could even disappear.

You can forget about plugins and clients who are curious about bringing down live websites after making “custom” changes. There are no plugins that can be accessed by clients. This means less worry for you and a better final product.

9. Talk the same thing, walk the same route

It can be difficult to hand over a website that is half-coded to another developer. The developer who takes the handoff must spend some time getting to know the habits and methods of the previous developer. Webflow allows projects to be more collaborative and easier to ship by keeping the code approach consistent.

10. Development time is dramatically reduced

You can create more value for clients by dramatically reducing development time, condensing project schedules, and freeing up billing hours for other tasks such as SEO and design. You can create high-level functionality in half the time than it takes to code manually, as you’ll see in our tutorial video “Designing with Content on Your Website”.

Webflow designs are responsive, which means that whatever you create for desktop will automatically be available for tablet and mobile. The Webflow Designer allows you to easily modify mobile versions, creating the experience your client requires.

For your business

11. There are more opportunities for growth

Your agency will be able to spend more time on design and development. Although you can divide that time however you like, there is no denying the fact that more time equals more growth and exploration. Who doesn’t want more?

12. Not as much specialization is required

Webflow allows your team members to have multiple hats, such as designing and developing simultaneously. This can save you money and allow your designer/developer the ability to see the project through to completion, eliminating communication gaps between them.

13. Happier clients

Webflow can not only streamline your design process, but it can also help you build better relationships with your clients. Webflow can speed up the process and allow you to go to market faster, which opens up more opportunities for clients.

Happy clients mean repeat customers. Webflow allows clients to future-proof their websites by allowing them to redesign, update, or make changes beyond what they can do in the Editor.

14. Direct client billing

This seemingly small feature can make a huge difference in managing your clients and income.

Client Billing allows you to automatically bill clients for web administration fees and increase your profit margin. The client will then receive a link that allows them to make secure online payments. This tool is extremely useful to avoid late payments by using invoices.

Innovation can help you grow your agency

Webflow is an asset that your agency has not yet discovered. If your agency hasn’t discovered it yet, it’s time for them to. Webflow Agency understand that change is constant. To remain competitive and encourage healthy growth, you must constantly innovate. Webflow could be the next great innovation for your agency.

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