Why title and subheadings matter for SEO

SEO Agency Vancouver

If you want to improve your search engine ranking, optimizing your headers is one of the most important things you can do in Search Engine Optimization. Is it possible for you to explain to me how you optimize each of your headers and subheadings?

When heading elements were first ranking factors in the early 2000s, they actually played a role. Adding keywords to your headings became essential if you wanted your site to rank.


Since then, however, things have changed significantly. In spite of this, keywords in heading tags are a common SEO practice.


The role means to do something mechanically and without thinking and without being aware of its importance. SEO practitioners have begun to implement generic keyword tags in headings. In some cases, we do it to fulfill a habit rather than to benefit from it. It’s highly likely that the top-ranked sites for any query won’t sew keyword-rich heading tags into the pages

In this article, we will explore the importance of headers, common header mistakes made by webmasters, and how to optimize them.

What Makes Headers Important in Search Engine Optimization:

To get a better understanding of header mistakes and how to avoid them, we first need to learn why we should follow best practices. Is there an important reason for them?


The header of a website is important because it helps users understand what the site is all about. Moreover, it helps search engines understand the context more effectively, in addition to website visitors.


Search engines can utilize more relevant information when you optimize headers and subheadings on your site. With the right niche, you can improve your ranking on search engines and increase organic traffic to your site. If you are having trouble with your SEO you can Consult with SEO Agency Vancouver.

Using H tags incorrectly

It may seem like headers are easy to use, but there are several common mistakes website owners can make. Below, we’ll talk about some of the most common mistakes you should avoid.

Fonts using H tags

Most people use H tags that change the font size instead of changing the typography of your text. This is one of the most common header errors. In addition to the font size, headers play a more important role in the overall design. 


As we mentioned previously, headers give users and search engines a better idea of what the page is about. However, search engines view the bigger font words differently and may be confused about how important each concept is. If this occurs, search engines may not have the right context of the page. Your page(s) will possibly rank lower than it should. What can you do about this?

What can be done?

Make sure you understand in advance how important each of your headers is to the overall structure of your webpage. In the H1 tag, your heading should say “SEO Services.” Then you divide the topic into sections like H2 to H6.


In some cases, your font becomes so small that it can pass as a paragraph tag, so you won’t notice it’s gotten smaller. You can make changes to the font size of the header depending on what you’re using to build your website. Using this method, keywords can be added to your tags while keeping font size consistent with the design of your website.

Several H1 tags

The use of multiple H1 tags is yet another mistake that people make. You can see this for a variety of reasons, but the two most common ones are your use of headers as a way to change fonts and your theme.


There is a problem with multiple H1 tags since it can cause confusion about the main message contained on the page. If one H1 is titled “SEO Services” and another “Google Ads Services,” search engines will presume the page is focused on both. Thus, it will try to rank for two keywords, but it will be more difficult since other sites will optimize their H1 tag and page for only one topic.


The owner of a website should always attempt to use only one H1 tag per page in order to improve SEO results.

What can be done?

In order to solve this problem quickly, you only need to ensure there is one H1 tag. There may be circumstances where you need to create another page for things like SEO and Google Ads, as in the previous example. The second option is to create a single header that includes both topics. If you want, you can change digital marketing services to H2, H3, or even H2 depending on how you format your page.


Although your page can rank well with two H1 tags there are times when having only one is enough. For situations like these, it would be better to leave them as they are. Number one is no problem. Why change your ranking and potentially risk your top position?

Headers with random keywords

Site owners usually make the third mistake of putting random keywords or words on their sites. Researching keywords is important in this context. Even with proper headings and subheadings, Search Engine Optimization won’t be effective without proper keyword research.

Throwing darts blindfolded is like throwing darts. Your search engine ranking will be harder to maintain. What are some ways you can ensure you are placing the right keywords in the right area?

What can be done?

Our previous advice in this regard was to do proper keyword research before attempting to fix this mistake. As soon as you know your target keyword and any related keywords, you can include them in the H tags in your content.


Further information on which keywords should go into which headers can be found in the upcoming sections.

How Should Your Headers Be Optimized?

Knowing common mistakes will allow you to improve your page(s)’ optimization so search engines will remember them.

Tag H1

Your H1 tag should contain the main keyword you want to target, so make sure you include that keyword in it. As a result, search engines have a better understanding of the topic of your page(s) and can rank them accordingly.


Typically, it should be a keyword that gets you leads or sales for a small business. eCommerce stores, on the other hand, can have more unique H1 tags than most companies would have. Regardless of how your H1 tag is titled, it should be supported by keyword research and be based on your company’s needs.

Tags H2

A broader range of options can now be selected with Heading 2 tags. Generally, your H2 tag should include keywords related to your H1 tags or have your main keyword within it. Nevertheless, they should be used to highlight major ideas.


An example of an H2-tag is “signs of a leak” and “how to find a leak.” These are bigger ideas that support and answer the H1 tag.


A similar approach to finding the right H1 tag is finding keywords (or even long-tail keywords) that provide relevant information to users and search engines.

The H3 tags

Once you have your H2 tags, you will have your H3 tags. You should include smaller ideas in H2 tags but they should still be relevant to your main keyword. An effective H3 usually includes related keywords, such as LSI keywords and keyword variations.


In the example of an H2 that is named “SEO audit,” you would have many H3 tags listing the various things a marketing agency will audit. Among the keywords, you would use are “backlinks,” “page speed,” “duplicate content,” and any other keywords relating to “Search Engine Optimization audit.”


Note: Again, like H1 and H2, you need to do intensive keyword research so you know what keywords you are including and that they are optimized for your targeted keyword.

Tags H4 to H6

The headers that appear after the H3 are still relevant to your Search Engine Optimization efforts. Your discussion depth depends on the topic you are talking about. Like content with multiple sections, using headlines from H4 to H6 allows your smaller ideas to stand out to both your audience and search engines.


Sometimes those headers can be used to introduce less crucial content, but they can also stand out more than paragraph text. The footer features such as “contact us” or “social media” are good examples, but it depends on how much importance you want to place on them.

Are there any rules to follow for headings for Search Engine Optimization?

You don’t have to follow a particular header structure when it comes to optimizing your headers, but you do need to use one H1 tag. There’s no need to limit yourself to two H2 and three H3 tags, but sometimes more or less are needed.


The flow of the page is dependent on your intentions in those cases. But you can get an idea of how you should generally structure your page(s) by looking at those ranking near the top. By using competitive analysis, you can determine what aspects of your SEO strategy need to be improved.


When it comes to on-page SEO, you can benefit from knowing how to optimize your header. You can make your content more user-friendly and more search engine-friendly by using the importance of your header tags. Consequently, the likelihood of ranking high and increasing organic traffic will increase.

Author Bio:

This article is written by Muhammad Usman. He is a young SEO Expert with Big Dreams and currently, working in an organization named Unitedsol. He can be found on social media platforms like Linkedin.


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