Why is it necessary for an Indian FMCG company to have a Distributor Management System?

Distributor Management System

The Indian market for economics has become enormous and diverse in the present era. Thousands of retailers, distributors, and customers are doing billions of daily transactions.

The question is, What can your business do to control these transactions and the individual needs of customers?

How can you handle these transactions and build an organized business model that generates revenue?

In rapidly changing market dynamics, every business requires an organized and methodological process to track sales transactions. They want a channel-based management system. In this context, increasing numbers of companies opt for automated software to manage distributors for an overall view of their sales.

In India, CRM has been one of the best reliable Distributor Management software, which offers complete support for managing your promotions, increasing efficiency, streamlining inventory management and sales processes, and Distributor claims.

Among many business models, FMCG is one industry that is one of the fastest-moving and growing sectors due to the variety of products and requirements every day.

What is the reason a DMS is required?  

In India, the management of channel sales faces various challenges that can be solved with an organized and systematic approach to automated software support.

Let’s talk about the problems that arise in managing channel sales that increase the importance of a distributed management software system.

  • Most Indian distribution companies are small businesses with non-organized entities that lack financial resources and technical infrastructure.

  • Distributors with multiple brands face difficulty organizing data from diverse brands under one platform without the support of software.

  • A well-organized data structure and a central information system aren’t available to many big distributors.

  • Rural business processes add multiple stages to the chain of distribution, causing cost and inefficiency.

  • Real-time information on orders and demand-supply chain, claims, and returns results in an abundance of overstocking and out-of-stock issues, resulting in massive financial losses.

  • The infrastructure for logistics is not up to standard, and there is restricted access to web services.

  • These and other problems are a part of the everyday work routines of many businesses, causing enormous supply chain delays and even losses.

Benefits of DMS (Data Management System):  

Better regulatory compliance

Compliance requirements for certain documents are pretty complicated. Failure to comply could lead to the cancellation of authorization, fines, and, in some instances, could cause criminal liability.

DMS can reduce the chance of non-compliance. Retention schedules for records and newly created documents can be easily classified and stored.

Improved Backups and Disaster Recovery

Every document management solution must have a backup of data and a disaster recovery strategy.

With the help of a DMS, the records are highly accessible and easily tracked across a variety of parameters, too. This is since the images of stored documents can’t be lost or lost after looking them up.

Improved security

Security of documents is crucial for companies, regardless of size, to ensure the safety of all sensitive information. DMS can provide excellent protection for sensitive documents and access to records controlled at various levels of folders by other groups or individuals.

DMS provides an audit trail of those who have read the paper, who access it, and how it may have been altered.

Greater collaboration

With better collaboration DMS sharing of information, collaboration becomes more manageable. Documents that are gathered from multiple sources are accessible from a variety of locations.

DMS gives visibility into the business process and permits more effective workflow monitoring. Authorized access to external users can be monitored and authorized. DMs also have version control that allows the earlier versions of the document to be restored when needed.

This is crucial when multiple individuals collaborate on the same document, and modifications are made to the paper that wasn’t approved or intended to occur.

How a Distributor Management System can overcome FMCG business issues  

Sales Analytics and Trends  

FMCG is a business industry that requires daily reports on products and sales on the market. As a growing business model, it is essential that the FMCG sector can’t function without a trend analysis to keep the supply-demand chain in place for various items.

Stock-Out Scenarios  

Unorganized stock forecasting could cause frequent stock-outs, damaging the brand’s reputation and increasing the chance of being harmed by competitors.

Order and Stock Management  

Management of orders is crucial for the FMCG industry since it organizes many essential products. Unorganized order management could undermine the entire structure of a company.

Price Circulation and Control  

If there isn’t an organized inventory inflow into market conditions, it typically leads to price fluctuations and mismanaged delivery of orders. The FMCG sector requires the ability to manage price and delivery control systems.

Better Procurement Planning  

A well-organized raw material and procurement system is crucial to ensure an efficient supply and demand chain. An unorganized FMCG business could cause significant delays in the supply cycle of goods and cause distress for customers.

Benefits of Distributor Management System adoption  

In today’s age of the internet and the advancement of technology, processes and operations are becoming incredibly efficient.

With the appropriate tools and software, your employees will be able to focus on better decision-making and logical thinking while automating tedious, monotonous tasks as much as the greatest extent achievable.

Following are some of the benefits of using a Distribution Management System.

Boost sales  

The FMCG sector must manage many products due to the rising demands for different items. The manual management of every product with various vendors’ and distributors’ data can be a nightmare and risky.

We can empower our team to monitor, control, and oversee the distribution process without the hassle and organize an online system for managing distributors.

It is a system that integrates the process for managing a network, including inventory management, payments and invoice management, order management, and delivery management.

This allows more distributors to do business with us and receive top-quality customer service through an organized delivery system for products.

Centralized Data  

FMCG business requires an organized system that keeps an eye on all of its products, with specific distributor information and information about price lists, and other delivery information.

Once everything is organized, it is easy and practical to keep track of the status of the stock, reorders, and track the individual supply chain for various products.

These functions help create an organized and controlled information management system for any FMCG company.

Inventory management  

The maintenance of stock is vital in keeping the health of the FMCG sector. Since this industry is characterized by daily supply and demand that requires a constant flow of the process is crucial to having the success of a business model.

It provides real-time inventory management capabilities which allow employees to keep track of all the stock in its warehouses.

Understanding the need for stock helps you manage the cash flow within the company and allows you to put money into a more efficient business plan.

Billing and order management  

FMCG is a model of business. Distributors and customers alike require regular transactions with money that typically include thousands of transactions for the company.

The management of all these details from a desk can create a lot of stress for employees. Offers many apps for mobile and features that allow employees to create bills and manage invoices and sales orders from anywhere and provide flexible, round-the-clock software for employees and your sales personnel.

Additionally, the sales team can produce different reports about sales campaigns and quotes for distributors who are on the move. They can also assist in increasing the turnover of sales for the company.

Live sharing of locations and the additional features in the Sales Mobile app provide some options to help employees maintain lifestyles and increase the entire team’s efficiency.

Track and analyze the business  

A comprehensive approach to business that includes dashboards and reports that provide general information on each process within the company is a proven formula for an organized business model.

It offers features where a centralized repository holds the complete information about customers, stock, partners, supplies, suppliers, and clients.

Stock forecasting procedures can be quickly developed using these tools that provide analysis and reports based on data. The various elements that drive the supply-demand chain of the company.

An FMCG company cannot function without regular reports on their product’s demand and supply chain and information on the stock of every retailer and supplier.

FMCG is a very vulnerable sector that necessitates a continuous assessment of market demand for diverse products in light of external and environmental factors. It offers a comprehensive overview of the state of revenue for companies and the other issues that could affect them and future developments in the market.

manage customer relations  

The ability to understand your customers and maintain a positive relationship is essential for every business growing in the present day. A quick review on social media or chats on the web could end many hours spent on hard work and brand recognition for growing businesses.

Because FMCG companies are highly sensitive to market changes and competitor products, they require a well-organized system to achieve ultimate client satisfaction.

Client and distributor feedback, as well as a successful customer service program, will enable FMCG companies to protect their position for a long-term and profitable relationship with their customers.

An automated distributor management system could be a game-changer for FMCG companies. Loyal and repeat customers can get a substantial competitive advantage for your company.


The continuous overflow of products and saturation of the retail market in the FMCG industry has created the need for distributors to become increasingly important.

A reliable Distributor Management System software streamlines every process and activity and enhances the effectiveness of the supply chain. It eliminates stock-outs and overstocking scenarios and allows businesses to get real-time data on their suppliers and products.

With the correct software support system for your platform, it is possible to achieve top performance even in the competitive and complex markets like the FMCG sector and other needs.

You can contact the SWIL team if you need any assistance in searching for the best Distributor Management System for FMCG.


Please enter your comment!
Please enter your name here