Who Introduced Content Marketing? Before we discuss who introduced content marketing, we should go back to the beginning. The history of marketing content begins with the Jell-O Recipe Book.
This book turned Jell-O into a household name, and led to more advertising campaigns. The evolution of content marketing didn’t stop with the advent of digital marketing. The popularity of radio helped put content directly in the homes of consumers.
And while digital marketing has changed a lot since then, the roots of content marketing go back further. Contact Digital Specialist for other digital marketing strategies for your eCommerce business.
Benjamin Franklin
In 1732, a Philadelphia printer named Benjamin Franklin published the Poor Richard’s Almanack, a book of practical advice for the masses. It included proverbs, weather forecasts, and business tips.
Other items included puzzles, poems, and news series. These items were very popular with the colonists. During the early years of the American Revolution, up to 85% of the population was literate.
The poor Richard’s Almanack, published from 1732 to 1758, is often considered the first content marketer. It featured calendars, poems, and other content that American colonists found useful.
Today, B2B and B2C companies are fully embracing the power of content marketing. It allows them to nurture leads, existing customers, and prospects. Unlike many of today’s content creators, Benjamin Franklin embraced content.
His Poor Richard’s Almanack provided readers with valuable information and entertainment, resulting in loyal customers for his printing company. Content marketing has changed quite a bit since Franklin’s time.
Today, most content is produced and consumed via the internet
It’s accessible on computers and mobile devices. While the concept of content marketing is still relevant today, there are many newer and more effective strategies. The importance of content marketing can’t be overemphasized.
A solid strategy is essential for effective content marketing. If you don’t have a strategy, you’ll end up with content that is not as effective or as valuable as it could be. In addition to having a strategy, content management allows you to track your success and identify what works and doesn’t.
As Franklin proved with his Almanack, “words are the best soldiers,” and they are strategic, effective, and persuading. With content management, you can learn which content your customers crave, and then partner with experts to create more.
Jell-O
While the history of content marketing dates back to the 1890s, Jell-O’s success can be attributed to one particular brand – the brand itself. Jell-O was a company that specialized in making and selling jelly-like pudding, but the success of this campaign was largely due to the success of its marketing strategy.
It was a great way to get the product’s message across to a wide variety of consumers, from college students to the average housewife. Using a unique and memorable content marketing strategy, the brand boosted its sales by over $1 million in a single year.
Content marketing dates back to the 1800s
When brands like Coca-Cola produced a recipe book. This recipe book also featured the Jell-O product. While content marketing has been used by brands since then, these brands were early adopters of the concept.
Those brands have remained relevant and successful over the decades, and today, content marketing has become the norm for many companies. Regardless of the industry, there are several ways to use content marketing to your advantage.
The most successful brands in content marketing are those that make the most of the different channels and media available to them. In Jell-O’s case, it wasn’t an easy product to sell, so content marketing made it possible for the company to get the attention of consumers.
Jell-O was able to accomplish this by delivering quality content in various forms
Jell-O did this with a mobile advertisement that aired on the mobile site of the publisher, Us Magazine. It also sponsored the Recipes section of the parenting magazine mobile site.
Although Jell-O’s marketing strategy was successful in attracting consumers, its history isn’t as simple as that of other products. Its marketing efforts were largely aimed at children, and the product was popular among both mothers and children. In addition to being easy to prepare, it gave children an introduction to homemaking and cooking.
By targeting children, advertisers aimed to bring their mothers and children together for the preparation process. Eventually, the two generations shared the same goal: to create a delicious dessert for the family. Furthermore, children could play with the jiggly treat without fear of punishment.
Red Bull
When it comes to content marketing, Red Bull is the undisputed king. The brand puts its audience first – the product comes second. Everything revolves around creating content that people would be interested in reading or watching. In other words, it creates content that is on par with the content produced by leading publishers and pulls off mind-blowing events.
Let’s take a look at how Red Bull has managed to achieve such phenomenal success with content marketing
First of all, Red Bull is an information-rich brand. The company has created a content-rich media asset pool, featuring videos, news, and customer stories. They use third-party content partners to promote their brands, while still taking credit for the content.
This approach ensures a higher quality of content, which ultimately drives conversions. Red Bull has also successfully integrated content marketing into their overall marketing strategy. Content marketing is an effective way to attract and retain customers.
The Red Bull website has a search feature that users can use to find information about their products and services. For example, visitors can find information on the pricing and distribution of Red Bull products, their health and ethical concerns, and the financial statements of the company.
They can also highlight the media coverage of their products
By embracing content marketing and using social media, Red Bull has managed to create an enduring and valuable content marketing strategy. So, what should you be focusing on?
It is important to remember that content marketing is not the same as advertising. It is important to ensure that the audience is not just a potential consumer, but also a potential customer.
Red Bull understands the importance of connecting with their audience on a human level. That’s why they invest in content marketing, rather than using paid advertising to promote their products. If content marketing is done well, Red Bull can expect to grow exponentially.
Jell-O’s sponsored events
In a bid to drive sales, traditional packaged food brands are exploring new ways to create buzz and increase brand recognition. One example is Jell-O, which has launched a new line of edible toys, including a series starring comedian Bill Cosby.
These toys are shaped like a variety of objects, and are designed around themes that inspire creativity. Currently, there are three versions of the product, each containing unique characters and themes.
The earliest Jell-O content marketing campaigns were based around content education
The company sponsored events featuring celebrity chefs and cooking demonstrations to help consumers associate the product with fun and everyday life. Jell-O’s sponsored events introduced content marketing and helped the brand become one of the world’s best-known brands.
In its first decade, the company used content marketing to spread the word about its product and encourage consumers to purchase the product. Jell-O’s content marketing techniques incorporated many aspects of popular culture.
Its tagline “It’s alive!” introduced the concept of branded content. The product also featured celebrity testimonials and recipes, including some from popular personalities like Ethel Barrymore and Ernestine Schumann-Heink.
The company also featured paintings by famous artists such as Maxfield Parrish, who portrayed famous Mormons in commercials. In 1923, Jell-O was re-christened as the “Jell-O Company,” and launched D-Zerta. In the same year, Jell-O acquired Postum and Clarence Birdseye’s frozen food company.
Content marketing has become an essential tool for promoting a clinic’s brand. Just as Jell-O did 100 years ago, a content marketing strategy is critical to establishing your clinic as a reliable source of information.
Using content marketing to build a valuable resource for your patients, your audience will seek out your clinic for information about certain topics. This ensures that your clinic’s services and products are the top choice for a number of people who need medical advice.
Jell-O’s magazine
Historically, one of the most successful ways to promote a brand is through content. Woodward, who acquired Jell-O’s rights in 1897, introduced content marketing into his marketing strategy by publishing a magazine with recipes and live cooking demonstrations.
The magazine’s success boosted sales to over $1 million by 1906. Today, people still consume Jell-O in various forms and have made it synonymous with an average childhood. Content marketing, like Jell-O’s magazine, has endured through the years.
In 1895, John Deere launched a magazine aimed at farmers, which didn’t sell the product but instead, promoted brand loyalty. Jell-O, on the other hand, published a cookbook with recipes that included its product.
These recipes made Jell-O a household name
Today, content marketing has reached new levels of success through social media and digital marketing. In fact, Jell-O is one of the oldest brands to have used content marketing.
In 1909, Jell-O resorted to targeting its content. They identified their target demographic and developed content to appeal to them. They used a magazine known as the Ladies’ Home Journal to do this.
By 1913, sales had reached $1 million and $2 million
This was a major breakthrough in content marketing history. By following these steps, Jell-O has successfully introduced content marketing in the food industry.
The Furrow magazine helped John Deere forge deeper connections with their consumers. By 1912, the magazine had four million subscribers. The furrow magazine continues to be in circulation.
The Furrow magazine is a classic example of content marketing. It was groundbreaking for its time and has been widely adopted by companies today. In addition to the mobile ad, Jell-O’s magazine has also sponsored video portals such as Meredith Plus. It also sponsors the Recipes section of Parenting Magazine’s mobile website. For Home page click here
