Which is the best tool in 2021? Tableau vs Looker


Data visualization permits the cerebrum to handle a lot of information in one look. Using diagrams, graphs and charts, organizations can handle data and utilize it to viably and rapidly impact required corrections and choices. Representations should be clear, exact, and helpful. Information is relevant when we can impart enough data to our groups indicating the measures important to accomplish future objectives. At this point, devices like Looker and Tableau prove to be useful. Advertisers admire these two tools due to the ease of utilization, expectations of client care, and the delightful, intelligent portraying outputs they are fit for creating.

In this article, we are investigating the mainstream Looker and Tableau to analyze which instrument best meets your advertising needs. Moreover for a professional who wants to build or enhance their career  in data visualization,  and analytics tableau and Looker Training will be an added advantage.The given comparison breaks separates the advantages of both BI arrangements.

What is Tableau?

Tableau can make a broad area of information visualisation to intelligently introduce the information and feature the experiences. It assures profound drill down capacities just as ongoing analytics and cloud uphold. If you want to change information into excellent visualisation with noteworthy bits of knowledge that have an effect then Tableau is the BI device required. Clients can without much of a stretch interface with information placed almost anyplace and in any organization. The dashboards with cutting edge visual examination are made through a method. Clients have the choice of introducing Tableau onto their own PC or setting in the cloud on Tableau’s server.

What is Looker?

Looker has an alternate methodology in comparison with other self-administration investigation instruments. It has an information displaying layer utilizing LookML that resembles a metadata archive of various sources. Clients need to make a model at first to execute self-administration analytics or make any information representations in Looker. This model comprises measurements and accurate facts. The data visualizations are instinctive and permit you to view all the accessible segments of your model on the left side of the board. You can choose the required columns, make filters you desire, and execute the inquiry. The program makes it simple to pick, customize, and make an assortment of intuitive visualizations, giving an array of diagrams,graphs, and outlines to browse. 

Tableau Vs Looker : Comparison

  • Loading and running data

Both Tableau and Looker state they give clients simple admittance to their informational accessibility, these devices are worked for organizations with information analysts, researchers, or business insight experts on staff. You’ll require experts with specific information to utilize these apparatuses. Tableau’s attention on information administration provides organizations the opportunity to transfer data collections and host them on premises or in the cloud. When stacked, the data indexes can be questioned completely all through the program, giving clients admittance to the complete set and not securing them in inquiries or any visualizations. Clients utilize factual dialects to query information, or they achieve new information with normal language addressing. Looker can be delayed to get to information, however groups can utilize the highlight to pull informational collections into the device during off-top hours. 

  • Dashboards

The best devices make dashboards available for business clients to control information without the help of an information expert. Its simplified visual manager lets clients pose inquiries of the data collections accessible to them. It’s continuous information availability provides it a particular edge over Looker, as clients can change information rapidly with various inquiries pulled legitimately from the data set, instead of restricting questions to pre-affirmed data. Looker let’s data investigators set up information for dashboards inside a few distinctive group spaces. Client access can be granular dependent on space, dashboard, or all information. Contingent upon the client’s entrance and expertise levels, all aspects of the information base is open through Looker. This makes information accessible for the whole organization to investigate and utilize to enhance business measures.

  • Data connectors and integrations

Tableau has a flourishing network of designers contributing to information associations with the open source connector network. You can decide to interface your information to Tableau through an API, or by conventional techniques for associating a data set or transferring a .CSV record. There are a couple of local associations with large programming like Salesforce, or AWS. Looker’s devices run on their restrictive SQL language, LookML, the organizations wanting to utilize the product should make their information open inside one of more than 35 SQL data sets. When associated, information experts should plan the information to the LookML language for client access. You can utilize or fabricate custom API associations with different external frameworks and other platforms, a great many people select to use Improvado as an approach to robotize the way towards extricating and accumulating information into their visualisation device.

  • Embedded analytics

Looker’s analytical abilities are better. While Tableau is incredible with examination Looker has the preferred position because of its elite investigation function of Looker Blocks. They are pre-constructed however completely adjustable to the client’s requirements. Tableau provides analytics with a completely adaptable interface through a JavaScript API. When inserted, clients can characterize what information clients access by stowing away or uncovering accessible information. The uncovered information has the adaptability and adjustable perspectives that organizations can access inside Tableau. Looker’s analytics are accessible with instruments like APIs, SDKs, and a library to assist designers with zeroing in on building applications as opposed to creating custom BI devices. Looker visualisations are adaptable and adjustable for the end client, with comparable conduct to that seen in the Looker device. 

  • Visualizations

It’s difficult to settle on a decision which has good visualisation abilities since the two of them perform it well. Tableau utilizes organized and unstructured information to make representations and has the additional highlights of storyboarding and Spatial File Connector. Looker makes modified visuals and furthermore permits you to browse a library with blocks with already created dashboard and visualisation formats. 

  • OLAP/ Online Analytical Processing

Tableau functions with OLAP cubes and Looker endeavors to function around OLAP. For organizations that need the utilization of OLAP then the decision is clear, it will be Tableau. OLAP is an innovation for information disclosure, including capacities for boundless report receiving, intricate analytics, and prescient financial estimate planning. OLAP innovation has been characterized as the capacity to accomplish quick admittance to shared multidimensional data. It can make quick collections of hidden informational indexes, in helping business pioneers improve, faster choices.

Advantages of Looker

  • Extraordinary customization, versatile and intuitive. 
  • Provides a pictorial library of heatmaps, graphs, bubble and spider web charts, and chord diagrams.
  • Coordinates with enormous information and databases. 
  • Provides investigation code blocks with SQL designs adaptable to your particular requirements.
  • Incredible client assistance, specialized help accessible through messaging.
  • Functions admirably on both Mac and PC. 
  • Simple connection sharing from one instrument that helps in working together with groups. 

Disadvantages of Looker

  • An absence of adaptability inside the framework because of the lucidity of the device. 
  • Significant delay times for huge advertising dashboards to stack 
  • Getting your advertising information into Looker is an exceptionally manual cycle without an outer device.

Advantages of Tableau

  • Excellen and intuitive visualisation, highlights incorporate storyboarding and Spatial File Connector.
  • UI that gives the higher perspective of organization patterns and future prospects. 
  • Adjustable dashboards and easy installing. 
  • Give admittance to databases and electronic analysis.
  • Permits clients to change over reports into various record configurations and offer the investigative findings.
  • Incorporates with an enormous number of information sources. 
  • Versatile and adaptable.
  • Admittance to records utilizing cloud.

Disadvantages of Tableau

  • Once in a while huge information records can take a few minutes to stack.
  • Charts are fairly restricted often.
  • The dashboard can be delayed now and again. 


It’s up to the users to choose which visualization tool to use, based on the particular requirements. By taking into consideration the business and information purposes, data analysis, size of company one can find a tool from both. Looker is easy to utilize. It can enable both big and little organizations to gather an incentive from their information. This makes gathering, picturing, and examining information much simpler. Looker is program based and provides a novel displaying language. Using Tableau you can make maps, outlines, guides, diagrams, and a few different designs. Extra highlights are accessible which incorporate storyboarding and Spatial File Connector that extricates geospatial information. 


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