What Is the Difference Between SEO and Pay-Per-Click Advertising?

seo and ppc advertising by zaid alie

The main difference between SEO (organic) and Pay Per Click (PPC) traffic is that SEO (organic) traffic is free, whereas PPC traffic is not (as the name says, you have to pay for it).

This is also why the terms “organic search engine listings” and “paid search engine listings” (also known as Paid Search Advertising, or PSA) are commonly interchanged.

Search Engine Marketing (SEM), which includes both SEO and PPC, is one of the techniques you can utilize as part of your overall Internet marketing plan.

PPC or SEO: Which Is Better for My Brand?

The response to these questions is that it depends on what you want;

  • Do you need leads right away, say for an event.
  • Do you have the patience to wait for the results.
  • What is the maximum amount of money you can spend on this.
  • Is your website’s domain authority high.
  • In organic search, how well do your competitors rank.

You might not have the budget for paid promotion if you’re a small business or a startup. Your SEO plan could improve your online presence in both local and organic search results if there is low competition. SEO is a low-cost, long-term digital marketing strategy by zaid alie. Traffic will be consistent after you are rated.

Because your market may be niche, you may be able to identify a relevant term with low competition and a high monthly search traffic. Before someone else does, get in there quickly and strengthen your SEO plan to rank for this keyword.

If you’re running an e-commerce site and want to compete with Amazon, you’ll find it difficult to outrank them in organic search results. A brand recognition campaign could be launched using PPC sponsored ads.

If your company has a large advertising budget, make sure the PPC ads go online right away. Furthermore, unlike paying a lot of money for a billboard that only appeals to 10 out of 100 passers-by, you may target specific audiences. Both SEO and PPC are efficient ways for increasing website traffic. Working alone or in tandem, these have been shown to produce results.

Is it Possible to Combine Paid Advertising and SEO?

As you probably already know, using SEO to optimize your website increases your chances of appearing on the first page of the SERPs, or even at #1, for one or more keywords you’re targeting. Furthermore, bidding high enough on PPC advertising company for the same phrase permits your ad to appear near the top of the page when someone searches for that term.

You can ensure that your brand dominates the search results and that you have a better chance of catching those precious clicks if you use both of these digital marketing tactics for that specific keyword—that is, optimize your website and purchase PPC advertising.

I’ll use the following parameters to try to illustrate the other key differences:

Placement in the Search Results:

You can expect to see paid PPC advertising above and below the organic results, as shown in the example above.

The location of your ad relies on a variety of criteria (such as the keywords you’re targeting, the keywords in your ad content, the keywords in your landing page, and so on), but it’ll either display above or below the organic results.

Organic results are only shown in the center of the page. How well your website is optimized for on-site and off-site SEO determines whether or not your listing shows in the top rankings or on the first pages.

• SEO: If your website is optimized for search engines, you can achieve first-page rankings.

• PPC: By paying a greater cost per click, you can get your ad on the first page (CPC).


While SEO traffic is free and PPC traffic is paid, you should bear in mind that gaining free traffic from search engines requires a significant amount of effort and hard work.

For practically every keyword you may search, competition is fierce, and you’ll need a high-quality website and a solid SEO strategy by zaid alie to land one of the top five spots.

Despite what some “SEO” businesses try to sell you, there are no shortcuts. If you are unfamiliar with how search engines work or have no knowledge of SEO, hiring an SEO specialist to do the work for you is the best approach to gain search engine traffic.

The cost of Pay Per Click, on the other hand, is determined by a number of different criteria.

If we look at the most prominent PPC system, Google Ads, the cost per click is determined by the popularity of the keyword, the number of advertisers that wish to use the keyword, the number of relevant web sites that have ad positions for the keyword, and many other factors.

Despite Google’s best efforts to make the system as simple as possible, it’s undoubtedly difficult. The good news is that with PPC, you only pay for clicks rather than views on your ad.

Furthermore, you can plan ahead of time your daily budget and stick to it, as well as produce an estimate of the typical cost per click for the phrases you wish to target.

The Google Keyword tool (which is part of Google Ads) gives you an estimate for the CPC (cost per click) for each keyword, as shown in the screenshot below.

• SEO: SEO is a cost that is incurred indirectly. You cannot pay to be on the first page, but if you are unable to conduct SEO yourself, you may have to pay for SEO services.

• PPC: You only pay when people click on your ad. You may use Google’s search tool to figure out how much you can afford.

Potential for Traffic:

Which strategy, SEO or PPC, will deliver more traffic to your website?
So, SEO (organic traffic) can earn you more traffic than PPC, so if you can rank your website for the keywords you want, you’ll get a lot more traffic than if you pay for them.

The majority of search traffic, according to data, goes to one of the top five websites. As a result, you may expect a continual flow of traffic 24 hours a day, seven days a week, without having to pay anything (the actual volume of traffic depends on how popular a keyword is).

Organic traffic prevails when comparing traffic and the expense of first-page positions for SEO and PPC traffic. According to certain research, PPC ads receive more clicks than organic ads, but this comes at a higher cost.

Obtaining first-page rankings for a word, on the other hand, is quite difficult. Paying for traffic may be your only choice, as second and third-page positions are likely to bring 0 or very little traffic.

• SEO: As long as you rank in one of the top places, organic traffic will continue to flow.

• PPC: PPC ads can generate more clicks, but at a higher cost.


Which visitor, via PPC ads or organic search, is more likely to convert (i.e. make a purchase, sign up for a newsletter, or otherwise respond to a call to action)?

A visitor through PPC is more likely to convert than a visitor from a search if your advertising is highly targeted and optimized.

The reason for this is that a web page can rank for a variety of keywords (not just the ones intended), so the search visitor may not be looking for the content (or product) displayed on that page.

If you execute a successful paid PPC campaign, on the other hand, you will only receive clicks from users who are 100% interested in your content or products.

• SEO: While SEO traffic is better than other types of traffic (such as social media), it does not convert as well as PPC traffic.

• PPC: Keywords that are highly optimized will yield more conversions but will cost more.


If you don’t have the appropriate skills and experience, neither SEO nor PPC are easy to execute.

SEO is a time-consuming and labor-intensive procedure. It could take months, if not years, to rank for specific terms, or it could take no time at all!

If you’re new to SEO, have a look at our in-depth SEO by zaid alie to acquire a better understanding of what it entails.

To get decent results with PPC and Ad-words, on the other hand, you must either attend a course or pay a PPC professional to assist you, or you will lose You’ll have to spend a few hundred bucks before you figure out how it works.

The Bottom Line of PPC and SEO Campaign:

The basic truth is that any Internet marketing approach must include both PPC and SEO.

PPC can help you get results faster, so you can launch a PPC campaign to see which keywords convert best, and then use SEO to try to rank for those keywords.

When you have a high-converting product, use PPC; when you have a limited advertising budget, use SEO.

While SEO takes time, the rewards are (in some cases) long-lasting, whereas PPC traffic stops when you stop paying for clicks.


Please enter your comment!
Please enter your name here