What is SEO (Search Engine Optimization)?

What is SEO
What is SEO

What is SEO, though? Can you really understand it? Well, no, but I’ll try my best to explain it to you so that you can get a better understanding of what it is and what it does for your business. SEO, or Search Engine Optimization, has many facets from offstage to on-page linking and backlinks. Well, let us begin with the basics first:

You’ve probably heard the term SEO before but might not have asked the important question: What exactly is it? Well, in simple terms, SEO or Search Engine Optimization is the process of increasing your website’s organic traffic by increasing the click-through rates on your website pages. For example, if you go to a website such as Clickbank and search for a keyword, you’ll find that there are many sites that have that keyword in their titles, but very few sites that actually rank well for that search term. That means that the people who are looking for that particular keyword aren’t really searching for your site. They’re just surfing the internet to see what else you have to offer.

So, how do you optimize your site for that keyword? First of all, you need to understand the two different forms of optimization. On-page optimization is when you use SEO techniques, like link building, anchor text, and onsite optimization (like writing articles), to increase your site’s ranking in search engines. These techniques can be both offstage and on the page. On-page optimization is the process of increasing your traffic and ranking in search engines by writing relevant content, creating links, and using specific keywords within your content.

Blackhat optimization isn’t quite as straightforward. It involves the unethical usage of SEO techniques such as keyword stuffing, link building, and so forth. Blackhat SEO tactics include the unethical use of cookies, code injections, malicious scripts, and other such things. This type of SEO will ultimately drive customers to a competitor’s site instead of to your own. A lot of businesses end up getting hit with a “penalty” from a search engine for using blackhat optimization techniques, which can make it nearly impossible for them to continue selling products or services online.

Both off-page and on-page optimization can help to build organic traffic to your site, but what’s important is to focus on one method at a time. If you want to increase your traffic and ranking, you’re going to have to learn SEO off-page, and then SEO on-page. If you do both, you’ll never be able to achieve true organic traffic growth. You need to understand that in order to create truly organic traffic from a social media marketing campaign, you’re going to have to do something more than optimizing your web pages. You’ll also have to develop a number of quality social media marketing strategies, including SEO and social media.

Although SEO is very important, there are some things you should consider before you start working on your site to improve your ranking in search engine results pages. For example, don’t automatically assume that the number of inbound links you have will make a difference to your page rank. Although this is considered a positive aspect of SEO, many times it actually ends up being a negative factor due to the fact that most inbound links are incoming, not outgoing. Another thing you should do before you start working on your site is to submit your sitemap.

5 Advantages of Considering SEO in eCommerce Business

Before getting into the advantages of considering SEO in the eCommerce business, let us first define what SEO is. It simply stands for search engine optimization, which basically means optimizing your website or webpages to make them rank well in search engines such as Google and Yahoo. The higher your page rank is, the more chances you have of getting traffic to your site. Of course, this traffic can then be converted into sales.

As with any other business, eCommerce businesses need a lot of traffic to see profits rise. This traffic needs to be targeted correctly, otherwise, you will not get sales. So, if you are looking into the advantages of considering SEO in the e-commerce business, how do you target the right traffic? Here are some tips that might help you.

One of the most common ways by which online businesses promote themselves is through keyword optimization. This involves making sure that the keywords of the products you sell fit the main keywords used by people in search engines. For example, if someone is looking for a particular kind of medication, then you would want your web pages to rank for that word. Similarly, the keywords of your web pages should also relate to the content of your site. It is important for you to make sure that your keywords are placed strategically in your web pages. By doing so, it will improve the number of times your site is searched by people.

Once you have keywords to optimize your webpages, you must then drive traffic to them. This is where you need the help of internet marketing firms. They will ensure that your site has increased visibility in search engines and the traffic generated by the site will also increase. This way, you will see an influx of web visitors to your site and this will lead to an increase in sales.

Another advantage of SEO in e-commerce businesses is that it improves the ranking of your website in search engines. When people do an online search, they will only usually look at the first or the second results shown on the search results. If your site is featured in the first few results, then your chances of getting more traffic are quite high. However, if you fail to feature in those results, then there are still chances of getting more traffic to your site.

It is therefore important to consider SEO in e-commerce businesses to improve your rankings in search engines. It is not enough just to focus on getting more web traffic, as you also need to focus on converting that traffic into sales. This is what will ultimately lead to profit for your business. It is therefore important for your web page to be featured in search results. It is better to aim for a higher ranking position rather than just trying to get traffic.

Finally, you need to be aware that your site has a bigger chance of attracting potential customers if it is featured on popular blogs and forums. These sites have millions of visitors every day and many of them could be potential customers. This means that you should consider using SEO in your marketing campaign to increase your chances of making more sales. This way, you can get more exposure and this will help in increasing your business’s profitability.

These are some of the important advantages of considering SEO in the e-commerce business. It is important that you keep all these in mind so that your business can benefit from them. Remember that competition in the online market is quite tough and you have to find ways to stand out from the rest of your competitors. Consider SEO in your e-commerce business for a better chance at success.

Author Bio: Hi, My name is Thalla Lokesh and I am a SEO consultant, a freelance SEO expert in Bangalore. I am also a Director for SEO practice at Bangalore based digital marketing agency.


I have worked full time for big digital agencies based Bangalore, Tirupati and Hyderabad in my 10 years of Digital marketing consultant career and have worked with companies like Pepsico, Monster, Aviva life insurance, Morgan Lewis law firm and many more fortune 100 companies across the globe.


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