What is Graphic Design


The graphic design of a creative and technical activity whose function is to convey ideas. These ideas can be conveyed through pictures, books, posters, brochures graphic designing services in USA Use graphic design as a profession and sometimes as an academic discipline since it is a subject activity masters, specialized courses, etc. Design makes it possible to optimize graphic communication.

Due to the massive reception of the information we receive, the presence of well-trained graphic designers is increasingly important.

Some of the classifications included in this profession are: editorial design, corporate identity, multimedia, video editing, photography, 3D animation, advertising graphic design, branding, design of packaging …

Difference Between Graphic Design and Web Design

Graphic design concepts and web design are closely related, but they are not synonymous. Il graphic design refers to any design created for printing. Use art mixed with technology through programs prepared for designers The main tools are vectors, typography, high resolution images … With knowledge and creativity, the graphic designer can create atmosphere or generate emotions in the audience.

On the other hand, web designing is all about creating a website or a web application. The web designer uses programming languages ​​such as HTML, CSS, JavaScript … That is, it includes the technical aspects of creating a web page.

Both professionals know how to communicate ideas, reach emotions, use colors and shapes to achieve the same goal. Choosing one or the other will depend on your particular business needs.

What are the different types of graphic design?

visual identity

  • of a logo,
  • of a typography,
  • colours,
  • pictures,
  • of videos.

The graphic identity is present on several communication media such as business cards, official documents of your company, advertisements, all communication channels or even goodies.


Graphic design is an integral part of everyone’s life, sometimes without being taken into account. Often referred to as communication, corporate or visual design, it has undergone a major evolution since the beginning of the 20th century.


The London Underground directions are considered a masterpiece of the modern era. The designer actually used a typeface developed specifically for the project and it is still in use today.

The design industry exploded during the 80s and 90s and practice in this field has become very coveted by many young graduates.

Types of graphic design

Within graphic design, there are many specialties.

Editorial design: This is the field of design specializing in the layout of printed publications, such as books and periodicals (press and magazines).

Illustration: the illustration aims to enhance or complete a text by designing an allusive graphic composition. The illustration can itself be the content of a book. For example, graphic novels.

Corporate design: It is the one who deals with the development of the brand image of companies or institutions. It covers logos, logos, stationery, etc.

Advertising design: It is the design applied to the promotion of a certain brand or product.

Web design or user interface: deals with the projection of the user interface (UI) on web pages and applications , articulating three elements: brand promotion, visual appearance and content.

UX design: is the branch of design that is responsible for projecting the “user experience” (User Experience Design or UX), taking into account the interaction between the system, the user and the context. UX design is close to the field of industrial design.

3D Design/Animation: Is responsible for designing three-dimensional and/or moving visual objects.

Packaging design: It is the one that projects the image and functionality of the packaging of products of all kinds.


Graphics are everywhere. Icons on your office supplies and wrapping paper on chocolate bars. You’ll see hundreds of graphic design examples each time, and most of you won’t even realize the impact it has on your choices and decisions.

It performs many functions. We quote:

  • Branding and visual identity
  • Signage
  • Prints
  • Packaging
  • Album covers
  • Le digital
  • Graphics, film and TV series
  • Sweaters or other clothes, etc.

The conception of a good graphic design implies the simplification of an idea that seemed complicated at the beginning, to facilitate its assimilation and to pass the message more fluidly. If the design is too complicated, it will interfere with the function of the stand itself, rendering it useless.

Shops, grocery stores or any other type of business should also have an online presence. Designers must maintain a consistent look across multiple disciplines, and digital design generally determines how all other “tasks” are done.

However, whatever its use, modern society will not function without graphic design . It is not only to make things look beautiful, but it is also an important part of business and life.


If you plan to pursue this career you can check Best Digital Marketing service in USA , you will have a bachelor’s degree in graphic design .

However, if you have a degree in another discipline, you only need to complete a complete and certifying technical training in this field.

And, even after getting a job, you need to keep up to date with the latest design trends , on an ongoing basis, so you don’t get overwhelmed.

It is also important to be kept informed, all the time, of new software updates. Besides, you will surely find that many software offers certification if you use them, which will significantly improve your CV and your skills.


A formal education is not necessary, but having the necessary technical skills and a few personal characteristics can help you succeed in this profession.

✔ Knowing how to listen well: It is very important to be receptive to the messages communicated by your customers, and to understand their needs.

✔ Master oral communication, to be able to correctly present your ideas to clients

✔ Being creative, you must always be able to innovate, to present new ideas to your customers every time in order to impress them.

✔ Always be in active learning mode, to better assimilate the latest technological trends and apply them.

✔ Know how to manage your time: It is imperative to always respect deadlines.

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