What Does Retail eCommerce KPIs for Online Marketplace Mean?

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Introduction to Our Blog

An online retailer must be able to assess the performance of the business model in this data-driven world. Employing the right eCommerce KPIs for the B2C business model helps marketers analyze the success of the marketing strategies on both qualitative and quantitative levels. It also enables them to make more informed, data-driven, less risky, and profitable business decisions.

What Does Retail eCommerce KPIs for Online Marketplace Mean?

KPIs (Key Performance Indicators) are crucial metrics to monitor the development and performance of your eCommerce business. Access to the KPIs makes it easier to understand your platform’s strengths and weaknesses and your eCommerce business’s direction. In addition, retail eCommerce KPIs assist you in tracking and keeping an eye on your company’s development, sales, conversions, and conversion rate ratios.

Therefore, you should be conscious of your objectives whether you have a B2C eCommerce platform. For instance, you might aim to enhance your online retail firm’s quarterly or monthly revenue, customer retention rate, number of orders received, or overall conversion rate.

When you become KPI oriented, your firm is more likely to grow in revenues, brand awareness, and other aspects. By monitoring your eCommerce KPIs, you can build the best platform for your consumers in the market.

KPIs (Key Performance Indicators) are crucial e-commerce metrics to monitor the development and performance of your eCommerce business.

Now that you are familiar with the idea and importance of retail eCommerce KPIs let’s look at the methods for locating those KPIs.

How Do You Find Your Retail eCommerce KPIs?

It would be best to consider these issues to understand your company’s KPIs. Here are a few queries to aid you.

  • What is the objective of your business?
  • What ultimate goals do you hope to accomplish with your online store?
  • What part of your eCommerce brand awareness is weak?
  • What are the strengths of your online store’s platform?

By responding to the questions above, you may find out where you stand about your objective and where you need to go in the future. In this manner, you’ll be able to lead your team toward your goal and inspire them to work accordingly.

5 Top Retail eCommerce KPIs In 2022

It isn’t easy to guarantee the success of an eCommerce marketplace platform if you’re running one. In addition, it is challenging to concurrently manage earnings, provide a good user experience, and satisfy the changing needs of users.

However, these issues can be quickly resolved if the proper measures are taken, and retail eCommerce KPIs are regularly measured.

Key performance indicators (KPI) can include a wide variety of data depending on your aims. Your KPIs evolve together with the clarity of your objectives. You should focus on these key performance metrics as you narrow your list if your objective is to sell while generating the highest ROI possible.

Rate of Abandoned Carts and Lost Orders

The shopping cart abandonment rate is the percentage of customers that add an item to their carts but later decide not to make a purchase. Significant factors include:

  • The number of products added.
  • The price of those items.
  • The length of time spent shopping.

Why Monitor It-

You can learn from this indicator how many potential buyers show interest in your products but decide not to buy. You can create tactics for lowering abandonment rates and accelerating the sales cycle by comparing this measure to the others on this list.

Formula to calculate the rate of the abandoned cart- (Completed transactions / Initiated sales) * 100

Sell Through Rate

The ratio of inventory received in a particular time to merchandise sold during that period is known as the sell-through rate.

The proportion of items provided to a retail outlet at wholesale to the number of goods sold by that outlet.

Why Monitor It- 

You may better decide on pricing strategies and get a clearer picture of what products sell the best by measuring the sell-through rate.

Formula to calculate STR- Sell through rate = (Number of Units Sold / Number of Units Received) x 100

Return On Ads Spent (ROAS)

The amount of money you make from each penny spent on advertising is measured by your return on ad spend. Therefore, if you want to know if your advertising dollars are being used effectively, it is a crucial eCommerce KPIs to monitor. Use this formula to calculate this KPI for eCommerce business:

If your ROAS is too low, you might be targeting the incorrect demographic, your creativity is ineffective, or your landing page is not effective. It can also imply that you are utilising the wrong ad channel and/or platform.

Why Monitor It-

Sales will never be your primary focus while tracking the ROAS KPI; instead, focus on expanding your clientele. Therefore, ROAS serves only as an indicator. However, it will highlight the substandard ads and assist you in allocating your marketing and sales money to the appropriate ad channel.

Formula for ROAS- ROAS = Revenue Generated Through Ads / Cost of Running Ads

Reorder/Resupply Rate

You can forecast demand and order when you know your optimal reorder rate, which will also assist you in deciding how much inventory to keep on hand. A delicate balancing act that will help you keep the proper stock levels is having the right amount of inventory.

Why Monitor It- 

You risk losing revenue and providing a poorer customer experience when you don’t have the appropriate SKUs in stock. Keep note of when customers place orders so you can anticipate demand and avoid having too much or too little inventory on hand.

Formula- Optimal Reorder Quantity for an SKU = Avg. Daily Units Sold x Avg. Lead Time

Conversion Rate

In this scenario, the number of visitors that purchase browsing a product on your website determines your conversion rate. Therefore, knowing your conversion rate will aid in comprehending your overall revenue metrics and the success of your sales and marketing efforts.

Why Monitor It-

It’s one of the key measures for fully comprehending how well your brand’s marketing and messaging initiatives are working.

Formula- Conversion Rate = Total number of conversions / Total number of sessions * 100


Your business’s progress toward attaining your strategic goals can be tracked using eCommerce KPIs as a baseline. They provide a realistic assessment of your organization’s ultimate viability, including risk factors and financial awareness. In addition, by monitoring your KPIs, you may identify the weak points in your eCommerce operation and streamline your procedures for increased productivity and long-term growth.

Online retailers already have much to consider, from product creation to attracting new customers. That is why India’s rapidly expanding direct-to-consumer (DTC) firms turn to WareIQ for best executing their fulfillment and distribution tasks.  

You can maintain operational control by outsourcing fulfillment tasks to WareIQ rather than running complex warehouse operations independently. You can maintain operational control by outsourcing fulfillment tasks to WareIQ rather than running complex warehouse operations independently. 

WareIQ delivers complete visibility into your logistics operations, from receiving inventory to orders leaving the warehouse.

The best-in-class technology is used throughout all of WareIQ’s distribution centers, making it simple to track warehouse performance, real-time inventory levels, fulfillment, and ecommerce shipping activities all in one place.Our data and analytics reports give you all the information you need to keep better track of sales, inventory, warehouse, and other eCommerce KPIs.

Do let us know if you find this blog useful in the comments below.


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