Audio visual content has a proven track record of delivering value to many organisations, so incorporating video into your company may be a simple decision. This simple decision is being taken by many companies throughout the world, because it is one of the most creative ways to enhance the growth of a company through creative methods. This method helps in using one resource for which a company spends on just one time, multiple times in multiple ways. The length of a video produced by an AV production company is quite short but even from that very short video, multiple things can be taken out. For example- content for social media by extracting small clips from the video, a small teaser for the main video, learnings from that video, articles around that video, usage of infographics used in that video, audio used in that video, script used in that video, ideation for a new video and localising, subbing and dubbing that video to expand the reach of a company can be done by using just one video made by an AV production company. Long story short, getting a corporate video made is one of the best decisions ever! However, you might be pondering what comes next. What’s the best place to start? How are you going to do it?

The answer is to hire an AV production company, since they have learnt through years of professional experience how to best complement their customers’ objectives and aspirations.

This post will go over the top five reasons to hire an AV production company, as well as how they can assist you save money in the long run.

1. Experience and expertise- Many individuals feel they can produce a video on their own since they have access to the technology, instructional videos, and internet forums. While this is true for personal films like vlogs or anniversary video clip, it is not true for commercial videos. It’s not as simple as it appears to DIY your video assets for a professional corporate video. 

An AV production company can provide knowledge that is difficult to acquire quickly. Filming,  lighting, editing, audio, directing,and after-effects are only a few of the abilities required. Experience – knowing what to do when things go wrong – comes with competence. Quick-turn projects are familiar to you. Experience locating a studio facility or filming location and recruiting actors. Another thing that commonly happens in companies when they feel like there is a need to use a video to increase the reach of their content is that they hire a graphic designer so that he can just take on the role of creating a video that suits best according to the vibe that the company wants to give off. But this decision is not always a good one because even though a graphic designer plays a major role in how the video comes across, there are many others who provide crucial intel on how the video should come across. The whole process is like the game of Jenga, where if you pull out the wrong person without knowing the effect that will cause, the whole foundation of a perfect video will collapse! Which is why, letting an AV production company do their job is the best for an employer! 

1. Saves time and unnecessary efforts 

Even if you’re someone like staff or a close family member who is eager to help, it will almost certainly take them far longer to make a quality film than it would if you hired an AV production company.

Even assigning someone to understand the ins and outs of video creation so that you may create video content organically will take time. To genuinely bring out a final product that has a great influence on your organisation, you must be focused and devoted to plunging into the process of video creation. Even with a production crew, making a film takes time, but you (as a customer) may assist save time by outlining your role. Also, like we mentioned earlier it is a tedious process to streamline the process of making a video, which will take a company a lot of time if it does so by itself, which is an extra step that is eliminated by an AV production company. Especially in the corporate world, where time is money, it is highly important that a company values its own time if it wants others to value their time. Additionally, it has been noticed in the corporate world that companies that take up their employees’ energy in focusing on temporary works that shift their attention from their main job decreases their efficiency and hence the productivity of the whole workforce in the long run. 

1. Saves money 

It may seem counterintuitive that entrusting your video production to somebody else might save a business money. However, this is another example of how a production firm may save you time.

All of the required equipment is already in place at a production business (and knows how to use them). Sure, one may believe that purchasing all of the video equipment you require would save you money in the long term.

In reality, manufacturing equipment, like smartphones, computers, or automobiles, wears out or becomes obsolete over time, so you’ll probably have to replace it every few years. An AV production company can also complete your film faster, allowing you to incorporate it into your company’s marketing plan sooner. One thing that has been especially noticed in the startups, and newly set up businesses is that a lot of them fail when they do not understand all the right resources where they should invest their money in order to make their company grow, as they want to make most of the money that they are spending by not spending enough and unloading a lot of work on the existing employees. Understanding that hiring a company to do additional work for the upliftment of your brand is also very important! 

1. Effective storytelling 

AV Production companies offer more than just technical experience to the table; they also contribute artistic expertise, which is often ignored throughout the planning phase.

Concept generation is considerably more difficult than it appears. Composing a video screenplay isn’t something that everyone can accomplish (or is confident enough to do). The craft of storytelling is a part of an effective video. Having the ability to send a message with a simple camera movement or a director’s comment to an actor that elevates their emotional speech to the next level may enhance your video’s production level. Most of the companies do not even understand that every video is a reflection of creativity and a creatively crafted product always tells a compelling story. In technical companies many people may feel satisfied if all the details are right, but that is not enough for the audience, as they need a storyline to remember the story of your company. 

1. Keeping up the trends 

There are several reasons why keeping up with trends is crucial, particularly in the marketing industry. When coming up with a unique concept for a marketing film, it’s vital to be aware of societal change, cultural trends, and stereotypes. Make sure your messaging is appropriate for your intended audience’s present political, economical, and cultural environments. Knowing when a trend has been overused is another advantage of staying up to date with trends. It’s understandable that you’d desire something different after seeing an ad starring real-life “superheroes.” Following trends might motivate you to become a trend-setter by incorporating one of them into your videos as well. When it comes to the way an AV production company shoots and edits things, there are several trends. As a viewer, you may not always perceive it (which is kind of the purpose), but the way tales are caught influences the tone and atmosphere of your film. It is also vital to understand that if an organization just hires a graphic designer to make them a video and asks their employees to free up some of their time to offer help and required intel to the graphic designer, there is still a lack of expertise there, as all those employees would have different work profiles and they are not obligated to keep up with the trends of an unrelated field. However, in an AV production company, every employee is supposed to know about the changes in the world of audio visual production. 

Videos are a fantastic way to swiftly communicate value. The quality of a company’s public relations films may demonstrate its professionalism. A detailed, personable film has the ability to improve your public image.

You have a lot of alternatives when it comes to making videos on your own. Many people have resorted to DIY video creation as a result of internet editing tools and the proliferation of digital cameras. Going this way can save money, but you may skip out on future investment possibilities. In case you have any more doubts, contact our experts at EZ, and we will solve your problems! 

Read more: best animated corporate videos