Creating marketing videos can be time-consuming and expensive. Hence, more and more businesses are debating whether to hire a video marketing agency vs in-house to produce videos.
According to 89 percent of marketers, marketing videos provide a better ROI than other methods. Similarly, more than 68 percent of consumers would rather watch a video than reading text.
As a result of this trend, video ads have become an essential investment for B2B and B2C companies. It increases brand awareness, engagement, drives more traffic and sales.
This writing will help you comprehend the difference between video marketing agencies and in-house video marketing. In addition, it allows you to decide which option is best for you.
Video Marketing Agency Vs In-House Video Production
A video production marketing agency develops, writes, and produces marketing content for other companies. They work on a contract basis and handle scripts, storyboards, video production, and post-production.
An in-house production team has made up of company employees. First, they create marketing content for your brand. Subsequently, they are the full-time employment of the company.
Seven Reasons to Consider
1. New Ideas Will Help You
A video marketing agency can give your brand a new perspective. They are not employees of your company. As a result, they allow you to eliminate monotony in your content.
Because your in-house team is already so familiar with how you do things – perhaps too close to the project – it may be difficult for them to think outside the box at times.
A video production service from a video marketing agency, on the other hand, can provide you with what you need to improve your marketing and delight your customers.
2. Creative Ability
A video marketing agency vs in-house brings experience levels that your in-house team may not have. They have highly skilled professionals with extensive experience in creative and production processes.
1. Creative concepts – humorous ad ideas, inspirational ideas – ideas that will resonate with your target audience.
2. Storyboarding
3. Scriptwriting
4. Motion graphics – Music – Post-Production
5. The most effective sizes and formats for use in SMM advertising and OTT platforms
As a result, they have the best video production services to handle large projects that your team may not be prepared to manage efficiently and cost-effectively.
3. Lower Marketing Costs vs. In-House Marketing
Hiring a video production marketing agency & company may be less expensive than utilizing your in-house team. However, video marketing requires various resources, processes, and expertise, which can be time-consuming. As a result, finding great talent, training them, and keeping them full-time can be costly.
On the other hand, a video marketing agency has all the structures to get started right away. So, rather than wasting resources on trial and error, you should hire a video marketing agency like Navicosoft. Furthermore, you can get video production services, which allow for periodic or short-term projects.
4. Quicker Results
A video marketing agency vs in-house focuses solely on content creation. They do not involve in your day-to-day business operations. As a result, it enables them to complete work more efficiently than your in-house team.
5. Availability of Resources
Creative agencies concentrate on content creation for marketing and brand awareness. They have more resources, such as talent, locations, crew, and freelancers. They suit well because of ease of use and speed to produce better results.
6. Free publicity!
A video marketing agency vs in-house could provide your company with free publicity. Remember that an agency is constantly building its brand. Hence, they will undoubtedly use your work to promote themselves on social media, in the press, and at award shows. The benefit, in this case, is that they expose your brand to their audience. It, in turn, may assist you in gaining traffic and potential customers.
7. You can work with various agencies and test them out!
Creative agencies can excel in various industries, styles, and attitudes. Some prefer comedy video advertising, while others prefer action, product demos, special effects, or other types of video advertising. As a result, finding the right agency to meet your needs is critical. How do you know if an agency is right for you?
Here are a few tips:
TIP 1: Determine the type of video production services you require.
There are numerous video marketing agencies on the market, and some will be better suited to your video creation and production needs than others.
Some companies, for example, may specialize in live-action videos. In contrast, others may specialize in animation, CGI, and motion graphics.
Understanding your specific needs and expectations can thus assist you in narrowing your search. For example, do you want to find live-action, animation, video advertisements, marketing videos, social media videos, or explanatory videos? Also, what style, brand voice, and attitude do you seek?
TIP 2: Investigate all potential sources of information.
After determining what services, you require, look for an agency that is the best. For recommendations, try contacting other companies that have outsourced their production. Reliable tips like these are more likely to connect you with high-quality, low-cost options.
TIP 3: Meet the team ahead of time.
When you’ve identified a potential creative agency, you should always do more research on them. Meeting them in person is beneficial. Please find out how they work, how they’ve handled various clients and get results, and so on. Furthermore, it can assist you in deciding whether they are the best for you, conserving your time and cash in the long term.
TIP 4: Prioritize quality over price.
Many businesses look for the cheapest solutions, but this is a poor strategy. As in any other industry, quality justifies a high price in the creative industry. So, that low-cost option may end up costing you a lot more. For instance, if you have to deal with an unprofessional team, late delivery times, or poor-quality work. Therefore, it is always preferable to consider the value of the work provided rather than the price.
TIP #5: Demonstrate your experience.
Check to see if the agencies you’re considering have any experience with your required work.
Have they produced results for other businesses?
What are the statuses of their other client relationships?
Knowing this early will save you from problems later, such as failing to deliver on time.
So, should I hire a video marketing agency vs in-house marketing video production?
It’s entirely up to you.
You are fine if you have an in-house team to handle your creative responsibilities. They can align your brand’s expectations, timelines, video production, deadlines, and deliveries. If not, consider hiring a video marketing agency specializing in video production services to ensure you get the results you require.
DO YOU REQUIRE ASSISTANCE WITH VIDEO CREATIVITY AND PRODUCTION?
Call Navicosoft for a quote, and let’s discuss your next project!
