Introduction
We live in the “Big Data” era, which simply means that there is more data than ever before.
We create 1.5 billion pieces of content, 140 million tweets, and 2 million videos per day. A very small percentage of these succeed in getting positive engagement.
How can you arrange your information, solution, or research data so that the readers bookmark your site?
You’re missing out on something dynamic if you are not using the power of infographics in your marketing strategy.
According to Jeffbulas Infographic search traffic has continued to rise by more than 800 percent since 2012. In just a few seconds, you can present facts, suggest ideas, show charts and tell a story.
Infographics can present a story that captivates readers in a way that words alone cannot. Infographics are simple, appealing, and entertaining, making even the most complex data and figures digestible. They’re visual shorthand for considering charts, graphs, maps, and icons.
In recent years, the popularity of infographics has skyrocketed. In this blog, we will share how infographics can be leveraged to upgrade your marketing game.
Benefits of Infographics in Marketing Strategy
1) Infographics Tell a Message Effectively.
Infographics are highly effective in summarizing the details of a long topic into visual facts that people can quickly relate to and connect with.
It can also present a story in a pleasant and engaging manner than simple text. Graphics with text can make a lasting impression on a brand and its underlying idea.
People like interesting facts, appealing content, and statistical graphs. If an infographic is well-designed, with the correct balance of stats and images, it can help attract visitors.
When you get content that is unique, informative, and interesting, you will likely share it. People easily share an infographic if it clearly illustrates a topic, mentions key facts, and is overall useful. Thus, the more website traffic and online exposure you will get.
Infographics can also be an amazing source of organic backlinks to your site and we know the benefits of link building very well.
Apart from this, people share a well-built infographic on social media platforms like LinkedIn, Instagram, WhatsApp, etc. And it is easily comprehensible that the number of shares grows as people find it more interesting.
3) Infographics are easily understood and remembered
The way information is bombarded today on the internet is way too high. And to make sure that they retain what we offer them, we need to give them something that sticks like glue.
Research says that most people are visual learners. So, a visual representation of data and solutions is what works for sure.
An exceptional infographic, as opposed to an ordinary whitepaper, eBook, or tip guide, has a way higher probability of developing those memories.
The more the memory the higher the number of likes, shares, downloads, forwards, and comments. All of these beneficial actions contribute to your infographic’s higher interaction, which almost always leads to more sales chances.
4) Infographics Prove You’re an Expert
It takes time, knowledge, and expertise to conduct the research necessary to develop a fascinating infographic. And readers will value your gained knowledge and see you as the expert on the subject.
Infographics allow you to visually mix your own research or research that you have acquired. Prospects will connect your ability to tell a story with content in a visual and help them to like, and trust you and your company.
You are not only portraying yourself as an expert, but you are also increasing trust in your business.
5) Infographics are great for SEO
Are you wondering how infographics can enhance your SEO results? You may increase your audience and make your content go viral by creating engaging and interesting infographics.
You could take advantage of this by linking and sharing your infographics on social media and other sites.
Moreover, infographics are easily embeddable. You can add an embedded code in your infographics that automatically links back to your site thus bringing in traffic.
6) Infographics bring in fresh visitors
These days people share a lot of visual content on all social media platforms. So, infographics are also important since you can use them to attract and engage social media followers.
Are you planning to use it on referral sites? Are you going to promote it on social media? What social media platforms? Are you going to email it to current prospects or existing customers? If you decide these all before starting creation, your finished infographic will be ready to go.
7) Infographics Enhances Brand Awareness
Just as the importance of blog marketing in brand building, infographics are in brand awareness.
Use infographics to communicate valuable information with your audience instead of lengthy texts to promote your business.
Highlight just the key facts that the audience needs to know, making it easier to read and comprehend. You can put your logo, website, email address, phone number, and other social media connections.
8) Infographics are easy to track and analyze
Last but not least, it is easy to monitor the success of your infographic and know whether it was effective or not. This helps you to build insights as to what type of content your visitors want.
If the infographic is regulated, you’ll want to keep track of how many people click on the CTAs (calls to action).
You can monitor social media shares of the content as well as particular clicks to your landing page from off-site sources, such as referring pages or social media sites.
Summary
Finally, people are drawn to visuals by default. As a result, infographics are the most effective technique to keep people engaged and interested in your content.
If you haven’t previously tried using infographics in your digital marketing plan, you should. It’s a fantastic approach to enhance your audience and drive traffic to your site.
Businesses are ready to take the extra step whenever it comes to grabbing the attention of their target market. Thriving in the business becomes more manageable if you use infographics as part of your content strategy.
Moreover, infographics are not only visually stunning, but they are also educational and memorable to use. As a result, your brand awareness rises, as does your internet presence.
Make the most use of infographics in your content so that the visitors retain the catchy information. To make such catchy infographics and enhance the marketing strategy you get in touch with us.
