Top 9 Video Marketing Tools You For 2020

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video marketing tools
images via Freepik

Video marketing is one of the digital marketing strategies that is booming in 2020 —supported by many video platforms such as YouTube, Instagram, Facebook, TikTok, Snapchat, and others. It’s a loss if your business this year doesn’t have any video content.

In reality, creating videos is not as easy as it looks. Creating video content certainly requires tools. Either you will make a live-action video or an animated video. You’ll need so many tools for pre-production to the promotion or post-production process.

There are many tools on the internet that you can use. Some of them are free, and some are paid. The types of tools commonly used to create videos are as follows:

  • DIY Animation Tools
  • Video Marketing Platforms
  • Live Streaming Platforms
  • Video Editing Tools
  • Interactive Videos
  • Sound Effects Library
  • Stock Video Library
  • Sound Recording Tools
  • Scriptwriting Utilities

Based on these categories, here, we show the nine best tools that you deserve to try.

1. MySimpleShow

Category: DIY Animation
Payment Model: Freemium; Subscription
Trial: Yes
Cost: $ 129.00 / mo. – $ 499.00 / mo.

Explicit in its name, MySimpleShow is an application for creating animated videos. This software is easy to use. You do not need to be confused thinking about ideas to enhance your video, because this tool already provides.

2. YouTube

Category: Video Marketing Platform; live streaming
Payment Model: Free
Trial: No
Cost: Free

As a video marketing and live streaming platform, YouTube is the most famous and has the most users. YouTube is equipped with channel and analysis features that you can maximize for business purposes.

3. Adobe Premiere Pro CC

Category: Video Editing Software
Payment Model: Subscription
Trial: Yes
Cost: $ 20.99 / mo.

Product from Adobe for video editing this one has no question about its quality. Besides the excellent UI / UX, this video editing software is straightforward to use for a newbie. Its features are complete.

4. Snapchat

Category: Interactive Videos
Payment Model: Free
Trial: No
Cost: Free

Who doesn’t know Snapchat? As an interactive video platform, Snapchat is one of the most widely used. There are features of replies, links, and stickers, which you can use to communicate with other users.

5. Facebook Live

Category: Live streaming
Payment Model: Free
Trial: No
Cost: Free

Besides YouTube Live, Facebook Live is also the most famous live streaming tool. It can always be exciting and hook a lot of viewers because the reach of Facebook is expansive. As we know, Facebook is the biggest social media platform today.

6. SoundCloud

Category: Royalty-Free Audio and SFX
Payment Model: Free
Trial: No
Cost: Free

Are you a SoundCloud user? If yes, you must know that Songs uploaded on this platform are free to use, but not all are Royalty-Free. It’s more polite if you check and contact uploaders before using it for your video needs.

7. Pexels

Category: Stock videos
Payment Model: Free
Trial: No
Cost: Free

If all this time you know Pexels only provides free images, by reading this article, you know that Pexels also offers free stock videos. Some of them are not Royalty-Free, so make sure you include the source.

8. Audacity

Category: Voice Recording & Sound Editing Software
Payment Model: Free
Trial: No
Cost: Free

Crystal precise results and easy usage make this application much in demand. The combination of free price tags and rich features makes Audacity one of the best options for casual users like marketers who want to edit the voice-over for their videos.

9. Google Docs

Category: Script Writing Utilities
Payment Model: Free
Trial: No
Cost: Free

Still haven’t switched to logging activities on the Cloud? Be careful; you can be out of date! Google Docs is a scriptwriting utility made by Google that can be used only by having a Gmail account. Easy to manage and easily accessible.

There are many best video marketing tools for 2020. We have given you nine out of millions. I hope it may be useful!

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