Digital marketing is the process of promoting and selling products or services digitally using one or more marketing channels like search engines, social media platforms or PPC advertising.
Digital marketing has become the key to doing business digitally. People either want to become digital marketing experts or people want to hire digital marketing experts to grow their business. Either way, you want digital marketing. So, in this blog, we will understand more about digital marketing and how you can learn digital marketing step by step
Ways to learn digital marketing for a beginner
1) Learn from YouTube
The first thing you can do to start your digital marketing learning process is to watch some of the videos on youtube relating to digital marketing. Youtube or some other blog websites are also a good option to learn about the basics of digital marketing. It gives you an idea about what digital marketing is and how digital marketing works. It also gives you the opportunity to identify the pros and cons of digital marketing, and you can also decide whether you want to move to the next steps of digital marketing or not. The main reason to start with youtube is basically it is free for everyone.
Google only shows you ads but in the end, it’s free to use. Not just that, there are many knowledgeable people who have done the research and grown the businesses they come up with and share their strategies. You probably heard about Neil Patel or sem oh they are the top-level marketers out there who have done tons of research and share practical knowledge. There is also an excellent channel you can follow on youtube. Just type Battersea Web Expert on youtube and go to their page, it’s a marketing agency that shares practical knowledge about their client’s works and websites.
2) Start your own blog series
One of the best ways to understand how digital marketing works is by starting your own blogs. Well, content writing is a form of digital marketing and writing blogs help you understand how content should be written. Content writing also includes keywords that are essential for SEO and the growing ranking of your website/blogs. To learn more about how to write blogs, you can consult “Battersea Web Expert” blogs, it is a digital marketing firm and their blogs will definitely be helpful for you. One on their blog really helped me and I think you should also read that checkout how to rank for people also search for. I have gained more than 20,000 visitors by just implementing these techniques. Which you can also apply to do the same
A blog can also help you earn money online, work from anywhere, you can do freelance writing for many websites and companies. If you want to a start blog you can use blogger.com if you don’t have money for the domain and hosting. But if you can spend a little amount go with WordPress because it has lots of option plugins that you can use.
3) Enroll in online/offline digital marketing courses
If you’re serious about learning and becoming a professional digital marketing player, you can consider enrolling in one of the digital marketing certificate/diploma courses. In digital marketing courses, you will get a deep knowledge of digital marketing and how it works. Enrolling in paid courses helps you in learning basics and other tools of digital marketing as well. So, if you are really looking forward to establishing a career in the digital marketing field, you should opt for an online/offline paid course.
4) Google digital unlocked
Ever wonder how to learn digital marketing from google. Well, when talking about learning digital marketing, Google is indeed the best source for that.
Google has started a new platform called Google Digital Unlocked, where it can spread digital and online marketing knowledge. This is a free platform where any person can learn more about digital marketing, SEO, how to grow a business with the help of some online tools and much more.
At Google Digital Unlocked, you can learn about the following things:
- Email marketing.
- Google analytics.
- Search ads
- Advertising on websites
- Social media marketing.
- Content marketing
The best thing about this program is that it is completely free of cost, and an expert trainer from google teaches all the modules. So, if you want, you can learn digital marketing with Google.
5) Attend digital marketing seminars and conferences
Attending seminars and conferences can also help you learn and get more info about digital marketing and how it works. In digital marketing, the most important thing is how you promote yourself, using the tools in the correct manner is very important to become a successful digital marketer.
Every year thousands of seminars and conferences on digital marketing are conducted worldwide by professionals. Its main focus is to make the youth learn more about the online channels of promotions and the vast area digital marketing covers.
Some of these seminars are paid but in some, there are no entry fees. You can choose the seminar as per your own suitability.
If you have learned some concepts and tools of digital marketing. But don’t know how to make money from that, well, doing an internship should be your next step. The internship will not only train you but will also help you in accessing tools. That you might never have had any access to. The internship is like a practical exam of what you have learned during your course or online study, and you will also get paid while giving this exam. An internship will also help you in learning more online marketing strategies, and it will also help you in making digital marketing a source of income for you, rather than just a skill.
These are some of the best sources for learning digital marketing and making a career out of it. You can read this blog also to understand what you should focus on in 2022 – Reasons why your website is not getting traffic? You must read this article because sometimes we start our blog but it doesn’t get traffic. I have also done those mistakes on my initial basis so, I make sure you don’t do the same.