What is SaaS?
Software-as-a-Service (SaaS) is one of the cloud-based services that hosts an application over the internet.
SaaS usually comes with a subscription payment model where it can be on a monthly, quarterly, or yearly basis, confined to the company priorities.
Marketing, Data management, Project Management, Accounting, Human resources, Travelling services, and so on are some of the widely hosted services.
SaaS growth in India
As per NASSCOM FY2020 reports, India’s SaaS revenue boosted up to US$ 3.5 billion and others predict that the revenue is expected to reach up to US$ 18 billion to 20 billion.
How does a SaaS company work?
Many SaaS companies in India manage databases, software, and servers. It allows the product to be utilized over the internet. The end-users can be able to access and use the software from any type of device. Few subscriptions depend on the amount of information that has to be stored, the desired technical support, and the number of users accessing the application.
Types of SaaS companies
There are two types of SaaS companies in India that offer software as a service to the general public or individual user customers. They are B2C and B2B, which provide SaaS to a business to use for their commercial operations.
B2C – This company allows an individual to perform business activities. It is purely for productivity, access to products, entertainment, etc.
B2B – This Saas company can sell its services to the users, yet its base of customers is enterprise-level organizations. These can be payroll utilities, human resource management, and accounting tools.
Troop Messenger
Troop Messenger is one of the best SaaS companies in India. Some of its praised features that simplify the office chat are audio & video calling, one on one & group chatting, and burnout a private chat feature.
Highlights:
1. Secured platform
2. New-age features
3. Fully integrated
4. The best option for team collaboration
5. Eases the remote work
MailTrim
All the emails of different domains will appear in one place chronologically for your quick access where it segregates based on their severity and your inputs boosting your productivity time. Considering its uses, it can meet all the business needs of any given domain. The aforesaid advantages made MailTrim join the league of fast-growing SaaS companies in India.
Highlights:
1. Proactive tool
2. Fully integrated
3. Affordable
4. Easy to use
Clap Messenger
Other features like secure payments, money splitting, appointment booking, and others are probably coming in the upcoming release. In the second phase, third-party merchants will be introduced for ordering food, making travel arrangements, paying credit cards and loans, paying for utilities, shopping, and other services.
Highlights:
1. Chat polls
2. Secured & Reliable app
3. Communities
4. Call recordings
Click2Magic
Click2Magic is a SaaS-based platform that offers live chat for sales, marketplace, and support. It will help in understanding the users’ or customers’ behavior, and it can convert the leads to customers. It can be integrated into any website which can potentially serve as a chatbot too.
Highlights:
1. Supports Text, audio, and
Agile CRM:
Agile CRM can be considered one of the top SaaS products in SaaS marketing companies which comes at an affordable price. It is a fully integrated CRM that makes it an all-in-one platform where sales, marketing, and service can be automated and users can work seamlessly.
Highlights:
1. Lead can be imported from multiple platforms
2. Marketing automation
3. Well-integrated
4. Sorted customer history
Chargebee:
Chargebee is a cloud-based software that helps in operating subscription management, recurring billing, and revenue operations. All the financial matters which are complicated by nature can be simplified with this efficient solution.
Highlights:
1. Can be integrated into any accounting software
2. Revenue recognition
3. Revenue recovery
Ziplr
Ziplr is an enterprise-grade solution that aims to solve a very fundamental problem of shortening long URLs, taking care of online branding, data analytics, and data visualization. As a consequence, it has created an elegant solution that emphasizes simplicity, speed, and visual representation of customer data.
Highlights:
1. Multi-channel reach
2. Smart segments
3. Marketing analytics
video
2. Customizable widget
3. Archives
TimeDynamo
TimeDynamo emerged to be one of the best SaaS companies in India with its services. It is a biometric attendance management system whose integrated features are payroll & HCM, GPS tracking, timesheet management, leave management, absence management, reporting/ analytics, and so on. Many clients from mid to large enterprises, schools & universities, government organizations, and so on opted for this tool.
Highlights
1. Saves the labor costs
2. Embedded with ideal features
3. Seamless attendance recording & tracking
4. Automated backup
Unbxd
Unbxd is a leading e-commerce product discovery platform trusted by over 1,300 e-commerce websites in 40 countries that build retail stores for the future with personalized recommendations, AI-powered search, merchandising, and PIM by using data sciences, the consequence of which allows shoppers to get better search results based on merchandiser insight and superior machine learning algorithms.
Highlights:
1. Digital assets management
2. Tasks & workflows
3. Vendor portals
FourKites
Highlights:
1. Cloud computing
2. Supply chain visibility
3. Transportation & Logistics
Kloud Connectors
Kloud Connectors is a cloud integration platform for connecting cloud-based business operations. Many small and medium-sized businesses looking to increase efficiency chose this SaaS platform, which enabled them to integrate multiple apps which they use in their everyday operations.
Highlights:
1. Two-way sync
2. Unlimited leads
3. Campaign statistics
Byju’s
Byju is an educational and online tutoring platform. Most of the classes are explained visually by that the students could understand them better. It offers many courses like maths, physics, chemistry, biology, IAS, JEE, NEET, and so on. Many students irrespective of their age opted for this service.
Highlights:
1. Available on mobile
2. Designed for all age groups
3. Proficient platform to learn
Mailchimp
Mailchimp is a marketing automation platform and email marketing service. It can be an ideal tool for startups and small businesses. It is a full marketing platform and it is designed considering the conditions of smaller organizations. Mailchimp ranked at no.7 position on the Forbes cloud 100 lists in 2016.
Highlights:
1. All-in-one integrated
2. Insights & Analytics tool
3. Ideal tool for smaller organizations
Zoho
Zoho is a cloud software suite offering SaaS applications and online productivity tools which have been in the market for 25 years. Some of its wide variety of products list comprises Zoho One, Zoho CRM Plus, Zoho Finance Plus, Zoho Workplace, Zoho IT Management, and so on, which are serving 60 million users around the world.
Highlights:
1. Custom solutions
2. Multiple services
3. Complete CRM platform
Hotelogix
Hotelogix is a cloud-based hotel property management software that helps users in simplifying & automating the hotel operations like guest bookings, and guest history, managing room tariffs in multiple channels, control on online reviews, and so on. Integrating the travel partners’ room reservation process will become easy without committing to overbooking and it offers a secured payment transaction. Many reputed hotel groups around the world are using this software.
Highlights:
1. Increase direct bookings
2. Centralized management
CustomerLabs
CustomerLabs CDP is a SaaS platform that helps marketers to store their customer data which doesn’t require any code. It can track anonymous and regular visitor activities on the website with the event tracking setup. It’s a great tool for marketers to unify the customer data scattered in different marketing channels.
Highlights:
1. Unified customer data
2. Audience builder
3. No codes are required
Conclusion
In the era of digital evolution, SaaS companies or SaaS products are in regular demand and with their aggressive growth, they can embark on greater heights boosting the country and global economy. The aforesaid listed companies are just a few of the best SaaS companies in India, there are many more companies that are efficiently operating their services using the SaaS model.
