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Tissue Paper Market Report 2021, Industry Growth Rate, Size, Share, Demand and Outlook 2026

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According to the latest report by IMARC Group, titled “Tissue Paper Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026,” offers a comprehensive analysis of the industry, which comprises insights on the global tissue paper market share. The report also includes competitor and regional analysis, and contemporary advancements in the global market.

The global tissue paper market exhibited strong growth during 2015-2020. Looking forward, the global tissue paper market is expected to grow at a CAGR of around 7% during 2021-2026. Tissue paper is a light piece of product that is widely used for sanitation purposes. It is a vital part of our day-to-day lives that helps in maintaining personal hygiene. Manufactured using the pulp of hardwood and softwood trees, water, and chemicals, it undergoes the processes of pulping, pressing, and converting. It is widely used in the form of facial tissues, toilet papers, napkins, and wipes across the globe.

Tissue papers are mainly utilized for sanitation and hygiene purposes as they are convenient to use and suitable for cleaning and drying wet surfaces. Moreover, they are biodegradable, readily available and are available at a low-cost. Tissue papers are manufactured with the pulp of hardwood and softwood trees, water and chemicals. Their production process includes pulping and retting, adding color or components to strengthen and enhance the water-holding capacity and pressing the product to mold into the required shape.

We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.

Report Metric
Historical Year 2015-2020
Base Year 2020
Forecast Year 2021-2026

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Global Tissue Paper Market Trends:

The global market is majorly driven by the growing awareness regarding personal care and sanitation. This has provided a boost to the utilization of pulp-based sanitary items in offices, schools and commercial spaces. Furthermore, an enhanced focus on sustainable development has significantly contributed to the introduction of recycled tissue papers across the globe. Moreover, considerable growth in the hospitality and tourism industries has further propelled the market growth. Besides this, rapid advancements in manufacturing technology and the widespread popularity of facial tissues among individuals are also acting as major growth-inducing factors. Inflating income levels and the rising hygiene-consciousness among individuals have escalated the demand for personal hygiene products like tissue papers across the globe. Furthermore, the recent coronavirus pandemic (COVID-19) has increased the demand for hygiene products, such as toilet paper and paper towels, across the residential sector, as well as healthcare institutions and essential services. Apart from this, some of the leading companies are focusing on the introduction of premium quality products with high absorbency, strength and softness. They are also developing perforated, scented, embossed, or colored tissues to diversify their product offerings. Additionally, owing to the rising environmental concerns, they are more eco-friendly raw materials, such as bamboo, to produce organic tissues that do not contain any brightening agents. Furthermore, favorable government policies to promote public health is anticipated to propel the market growth in the upcoming years.

Competitive Landscape:                                

The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.

Some of these key players include:

  • Asia Pulp and Paper Group (APP)
  • Georgia-Pacific LLC
  • Kimberly-Clark Corporation
  • Procter & Gamble Company
  • Hengan International Group Company Limited
  • CMPC S.A.
  • Cascades, Inc.
  • Jukebox Print Inc.
  • Paper Mart Inc.
  • Svenska Cellulosa AB
  • Unicharm Corporation

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global tissue paper market, along with forecasts at the global and regional level from 2021-2026. Our report has categorized the market based on product, raw material, application and distribution channel.

Breakup by Application:

  • Household
  • Commercial

The market has been analyzed on the basis of the application into the household and commercial sectors. The household sector currently dominates the market.

Breakup by Product:

  • Paper Napkin
  • Paper Towel
  • Facial Tissue
  • Toilet Paper
  • Wrapping Tissue
  • Others

Based on the product, the market has been segmented into paper napkin, paper towel, facial tissue, toilet paper, wrapping tissue and others. At present, toilet paper exhibits a clear dominance in the market.

Breakup by Raw Material:

  • Wood Free
  • Wood Containing
  • Recovered Fiber

On the basis of the raw material, the market has been segregated into wood-free, wood containing and recovered fiber.

Breakup by Distribution Channel:

  • Supermarkets & Hypermarkets
  • Convenience Stores
  • Online Stores
  • Others

Based on the distribution channel, the market has been divided into supermarkets and hypermarkets, convenience stores, online stores, and others. Convenience stores account for the majority of the total market share.

Breakup by Region:

  • North America (United States, Canada)
  • Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
  • Europe (Germany, France, United Kingdom, Italy, Spain, Others)
  • Latin America (Brazil, Mexico, Others)
  • Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)

Key highlights of the Report:

  • Market Performance (2015-2020)
  • Market Outlook (2021-2026)
  • COVID-19 Impact on the Market
  • Porter’s Five Forces Analysis
  • Historical, Current and Future Market Trends
  • Market Drivers and Success Factors
  • SWOT Analysis
  • Structure of the Market
  • Value Chain Analysis
  • Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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