Custom retail packaging is used in departmental stores and other retail outlets. Companies and brands in various industries use custom packaging boxes to reach out to their customers and target audience. If the custom retail boxes can cater to a particular need of an individual, the brand just might be able to win a new customer.
Custom retail packaging comes in all sizes and shapes. More companies are not switching to cardboard-based custom retail boxes to display and market their products. It is a far better option than plastic packaging.
The requirement of every product and company differs from each other. The custom retail boxes used by the brands that offer freshly baked items are crafted from food-grade material. However, they are often added with the window-patching feature to allow the customers to look at what they are purchasing without opening the packaging.
Attractive Packaging
If you have had the chance to buy candles from retail or from special candle stores, you will note that custom candle packaging has come a long way. Seldom are they now sold in bundles? Each of them is packaged in an attractive box. Moreover, these custom candle packaging boxes are crafted from cardboard stock and customized using different add-ons and finishes.
Custom cardboard boxes used for marketing candles are given inspiring branding and creative themes, which transform the look of these ordinary boxes into extraordinary ones. Different stocks are selected for these custom cardboard boxes according to the preferences of candle brands and manufacturers. However, many candle brands are now switching to biodegradable packaging boxes. However, these boxes will not end up clogging our water bodies as they can perish on their own without releasing harmful gases or chemicals.
Custom Product Packaging
Sometimes the smaller products do not get noticed on the shelves as conveniently as the larger products. It happens in the case of custom hemp boxes. Often hemp oil bottles get overlooked by the customers. To counter this problem, companies have started using custom display boxes. Moreover, these boxes are placed on the counters near the retail exits. Products in custom hemp packaging are placed inside these boxes, making them more accessible to the customers waiting for them in the queues.
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Other products also make use of custom display boxes. Often one finds eye-candy bath bomb display boxes near the exit counters. The display of products using this technique helps reach the customer without worrying about the market clutter. Moreover, these boxes can always be refilled when the stock runs out.
Add-Ons Used on Custom Retail Packaging
Different add-ons can be used on custom boxes crafted from cardboard. Some of these include;
- Spot UV – using this technique, a certain part of the visual content printed on the custom boxes is given a smooth, glossy shine. It is also used for creating hidden logos on custom boxes.
- Hot foil stamping – metallic colors can be added to the visual content of the custom boxes used for packaging. Most brands use it to create impressive content for their products.
- Varnish – this technique involves using a transparent coating on visual content during or after printing. It helps in protecting the printed content from smudges and fingerprints and adds depth and distinctive style to the content. However, its use is discouraged because it is not eco-friendly.
The customization tools are not restricted to these three options. Countless other options can be used on custom retail boxes according to the preferences of the clients and the product needs.
It always pays off to select revered names in the packaging industry like the ClipnBox. However, companies with proficient packaging and printing teams will be able to come up with innovative and highly functional packaging solutions for their clients. These packaging options will be loved by the brands and their customers equally.
