The Top 6 YouTube Marketing Courses for 2022 [Updated]

The top programmes to develop your company’s online identity and brand on the most widely used social video network. Here is a current list of the top courses drawn from Class Central’s library of more than 100 YouTube marketing courses. The courses were chosen using a clear criteria, which you can see below.

What is marketing on YouTube?

Using campaigns, adverts, and content in the form of videos to engage your audience and compel them to act, YouTube marketing is a subset of social media marketing and digital marketing.

Understanding your niche and the kind of material they are looking for is the first step in creating an effective YouTube marketing strategy. You should be familiar with keyword research and SEO optimization because YouTube is the second-largest search engine. Then, you need to create an attention-grabbing title and thumbnail to persuade your audience to click on your video. The final phase is to provide pertinent material that will lengthen viewers’ attention spans, expand your following, and ultimately boost your income. These methods also apply if you want to run advertising on relevant channels; you’ll need to use related tools and know who your target market is.

A small business owner, marketer, freelancer, or independent professional seeking for a means to increase their internet presence and discover the best positioning for their company could be the professional using such frameworks and developing campaigns.

Users view more than one billion hours of video every day, while creators post 500 hours of content every minute. As a result, you are likely to identify your target market on the platform and/or a creator to promote your company.

Methodology for Course Ranking

I created this ranking using the now well-established approach applied to earlier rankings. There are three steps to it:

I’ll start by saying that I’m a member of Class Central, the top search engine for online courses. We have a database with more than 50K online courses and millions of reviews from the general public. Thus, it seemed to be a logical place to begin.

I began by using the database to narrow down the options for YouTube Marketing courses by considering elements such as ratings, reviews, and course bookmarks. Thus, this step was entirely data-driven and relied on objective indicators to generate a preliminary ranking that we could later refine and improve.

Some of the top options quickly emerged using this method. However, I didn’t end there. Ratings and reviews rarely provide a whole picture, so the next step was to add in my personal understanding of online education.

Second, I evaluated each of the preliminary selections using my experience as an online learner.

In 2018 and 2019, I attended a few live, in-person digital marketing bootcamps. The market has undergone a significant change since that time. TikTok, a recent competitor, has altered how most of us conduct business on these platforms; Instagram is now a video-sharing website, and YouTube introduced YT Shorts to counter TikTok. Since I’ve been keeping up with the latest developments, I can certainly state that even though the courses on this list are far less expensive than traditional workshops, they will still help you produce excellent outcomes.

If I used a strictly data-centric approach, I would have to exclude those courses from the rankings, if only because they had fewer students enrolled in them.

Instead, I advocated a comprehensive strategy. I’ve added more personal recommendations that, hopefully, surprise those of you searching for something a little new but who have already seen or taken the more well-known social media marketing courses.

We arrived at our final rating after going through this procedure, which involved merging Class Central data, my experience as a lifelong learner, and a tonne of editing. I’ve already invested more than 12 hours creating this list, and I’ll keep doing so in the future.

I made an effort to keep this collection as diversified as I could by include articles for inexperienced beginners, small business owners, and other professionals looking to acquire a new skill.

Stats regarding course rankings

Here are some general rankings statistics:

• Together, they are responsible for 210,000 YouTube views and 79,721 enrollments.
• Over 140k people have watched the course with the highest popularity rating on YouTube.
• There are 3 free and 3 fee-based courses.

Let’s now review the top choices.

SEO and video marketing for YouTube (YouTube)

You will have the chance to learn from Sam Oh, a YouTube marketing expert from the SEO tool business Ahrefs, in this course. By delving into the research, development, and experimenting of developing YouTube advertising, using study cases and practical tools with actionable tutorials on carrying out procedures like YouTube keyword research and editing your videos for high engagement, you will acquire invaluable knowledge.

“I paid for two classes that taught me how to use YouTube advertisements. Sam, this video covers a lot more ground than either of the beginner-level classes. I will absolutely put this video on my YouTube favourites list for future reference. I appreciate your excellent content. – Learner and dataventurer

What You’ll Discover

Learn how to make YouTube advertising that increase watch time and engagement rates, how to build a channel that is “subscribe-worthy,” how to leverage video marketing to expand your brand, how to rank your videos using the best SEO tools, and how to edit your videos for maximum engagement.

How You’ll Discover

There are 15 video lectures on this list, each lasting 15 minutes on average. Any video can be used as a reference when you are applying the concepts; you can watch it at your own pace. The majority of the films offer advice and practical techniques that may be put to use right immediately. I advise you to choose the ones that are more pertinent to you and watch a couple of them each day.

Fun facts

Sam Oh is VP Marketing at Ahrefs and a web strategist and digital marketer. There, he makes detailed tips available to help business owners expand and achieve momentum by utilising online marketing strategies. Oh has since 2009 sold a number of enterprises and built profitable businesses on Amazon and eBay.

For a list of Ahrefs’s other courses, click here.

If you’re interested in taking this course, you can learn more about it and discover how to sign up here.

YouTube Star Course (Academy of Digital Marketing)

Aimed for social media marketers, marketing experts, and content creators, this Hubspot Academy course covers the essentials of YouTube marketing.

A software firm called HubSpot creates applications and integrations for content management, sales, marketing, and customer care. Their official learning centre, Hubspot Academy, offers a variety of free courses with credentials in sales and marketing.

Their goal is to change how people and businesses develop in the digital age by offering well-produced training and certification. Learn everything there is to know about business topics, from brief courses to in-depth certificates.

What You’ll Discover

Learn from YouTube influencers and experts how to start a successful YouTube channel, produce shareable videos, use YouTube SEO to your advantage, optimise your videos for higher visibility, increase channel subscribers and video views, and monetise your channel.

• Increase watch time and your YouTube subscriber count.
• By producing YouTube video that informs, teaches, or entertains, you may win over your audience.

How You’ll Discover

14 videos and 4 modules make up this course. Study aids, useful activities, four knowledge-testing quizzes, and a vibrant learning community are all included. You can take the final exam to gauge your understanding of the material after finishing all of the classes. If you succeed, you’ll get a certification that you can display on your LinkedIn profile.

Fun facts

A range of marketing and sales-related courses are offered by Hubspot. Here are five suggestions to follow this one: utilising social media, 2. Facebook Marketing Training: How to Create Engaging Audiences & Ads, 3. LinkedIn Business Marketing, 5. Inbound marketing; 4. Instagram marketing strategy course.

Simple YouTube Google Ads: Drive Traffic and Marketing (Udemy)

The instructor is passionate about YouTube marketing, which adds to the learning experience.

This course simplifies what might be a difficult and complex procedure into something that is simple to learn and absorb. This course truly makes it sound like everything makes full sense, which is not easy to achieve because it seems daunting, but few people seem to be able to negotiate the Google and Youtube ads relationship. – Hans G., a student

What You’ll Discover

The following subjects are covered in this course:

• How to set up your YouTube channels and Google Ads
• How to Complete Research Quickly in 15 Minutes!
• How to build straightforward ads that encourage your ideal clients to click
• Creating Landing Page Copy that Gets Lots of Opt-Ins
• all-encompassing walkthrough guides for video ad campaigns
• How to swiftly analyse your data in order to scale your campaigns in 5 minutes
• 26 illustrations of the BEST Converting YouTube Ads
• How to Use Keywords, Placements, and Topics to Target the Most Efficient Audiences
• Avoid wasting your time and money by concentrating ONLY on the Targeting, Audience, and Google Ads Settings that are important.

How You’ll Discover

There are 64 short videos and 9 modules in this course. It has a vibrant learning community and 33 downloadable materials. A certification will be given to you once you have finished all the lessons.

Fun facts

Jun Wu, who has more than 15 years of expertise in the sector, dropped out of medical school to work in the entertainment and marketing industry.

YouTube SEO Marketing and Ranking Masterclass for Growth and InstaFamous – Instagram Marketing 2020 – Followers to Profit are further similar courses offered by the same instructor.

If you’re interested in taking this course, you can learn more about it and discover how to sign up here.

Establishing a YouTube channel for coding (freeCodeCamp)

This course gives you an understanding of YouTube’s algorithms as well as advise on how to start your own channel by incorporating the suggestions of popular producers like Brad Traversy, CodingPhase, RealToughCandy, Jesse Weigel, Caleb Curry, and Kevin Markham.

Even if you lack expertise, you can start writing about the topics that interest you and pick some knowledge along the way. Although the primary audience for this course is tech and educational content makers, it does address several concepts that are relevant to anybody producing content for the platform, such as thumbnails, titles, and SEO optimization.

“It was interesting to hear from so many different YouTubers about what makes a successful channel. The bottom line is to work toward a goal that is important to you. Great video that shows how content creators may collaborate to produce something that is simultaneously instructive, entertaining, and inspirational. – Learner Bianca Aguglia

What You’ll Discover

Find out how to launch a YouTube channel for software. You will learn everything you need to know in this lesson to launch a successful software YouTube channel, including how to plan videos, create effective thumbnails and titles, understand what factors the algorithm considers, how to generate income, and more.

This course will cover a variety of topics, including: designing, recording, and editing a video, by producing thumbnails, selecting a heading, How to increase views What matters to the algorithm, what matters to the algorithm, Continuity and particular objectives, Profiting and advertising.

How You’ll Discover

The video for this course is broken up into 15 manageable chunks, each lasting between two and five minutes. You can watch it whenever is convenient for you and come back to any section of the video while putting it into practise. It is jam-packed with advice and practical tools that may be put to use immediately. I advise you to choose the ones that are more pertinent to you and watch a couple of them each day.

Fun facts

The most popular “learn how to code” YouTube channel worldwide is freeCodeCamp.

If you’re interested in taking this course, you can learn more about it and discover how to sign up here.

YouTube Marketing for Beginners: How to Start a Successful YouTube Business (Udemy)

The majority of this course consists of voice-over slides that clearly explain how to set up your marketing campaign step-by-step. It is designed for novices who want to learn how to expand their business using YouTube marketing, small business owners who want to use YouTube to boost sales, and marketers who want to learn how to begin YouTube video marketing.

What You’ll Discover

Some subjects addressed in this course include:

• assist you in improving your YouTube marketing initiatives and raising brand exposure.
• Utilize YouTube to continuously produce a network of lucrative leads.
• With little work, establish a tonne of professional relationships with YouTube marketing strategies.
• Get your brand a tonne of social media exposure with YouTube marketing.
• Boost your long-term connections with your YouTube Business clients.
• Increase the return on investment of your YouTube marketing initiatives.

How You’ll Discover

There are 21 videos and 5 modules in this course. With the use of study cases and practical insights, you can learn tactics.

Fun facts

OMG The most well-liked instructor for home businesses on Udemy is Mastermind.

If you’re interested in taking this course, you can learn more about it and discover how to sign up here.

YouTube Growth Mastery: Build Your Own YouTube Audience (Udemy)

You will pick up tips, tricks, and tools to help you build your company’s YouTube channel in this free course. Presented to you by industry professional Kurt Anderson, who runs the well-known Adobe instructional YouTube channel AdobeMasters. You’re at the right place if you believe that understanding how to publish pertinent content and create an audience from beginning will help your business.

“Despite having a 4.8 rating and thousands of reviews, this really exceeded my expectations. The author provides us with step-by-step instructions for various tasks (SEO, Editing, thumbnail, title, analytics, review other similar channels, finding a niche, etc). For practically every section, he assigns homework, and he encourages interaction with other students by reading their work. Additionally, he gives us remarks for each segment. I would recommend this course over any others on Udemy if you want to launch a YouTube channel and attract subscribers rapidly. – James S., a student

What You’ll Discover

Some subjects addressed in this course include:

You’ll learn about creating niches and other YouTube SEO strategies.

Be able to evaluate and categorise both yourself and other YouTubers in the community.

Understand the YouTube Algorithm and how to make use of it to your advantage.

Learn how to use the tools available to analyse your competition and drive YouTube growth.

Recognize the type of material you must produce to attract and keep a YouTube following.

How You’ll Discover

There are 71 short videos and 12 modules in this course. It has study aids, hands-on activities, and quick tests to gauge your understanding. A certification will be given to you once you have finished all the lessons.

Fun facts

Computer scientist and multimedia designer Kurt Anderson is self-taught. Kurt teaches about Adobe Premiere and Photoshop on his channel AdobeMasters, which has over 75k subscribers.