In recent times, digital marketing has become a very important tool for businesses to use in their marketing arsenal. There are several reasons for this – namely because it is adaptable, affordable, and provides more personalized interactions with customers. This article will delve into some of the benefits of digital marketing and how you can harness these benefits to grow your business.
What is Digital Marketing?
Digital marketing is the use of digital tools to manage the process of promoting and selling products. The goal is to make your products more visible, rank higher in search engine results pages (SERPs), and ultimately generate more revenue. Digital marketing techniques include SEO (search engine optimization), social media, email marketing, pay-per-click advertising, and content creation.
10 Trends Future of Digital Marketing?
Digital marketing is constantly changing, so no one can predict what the future of digital marketing will be. However, there are a few trends that are emerging that might give us clues to what’s ahead. For example, native advertising, marketing thesis help has many benefits over traditional ads because it increases customer engagement through relevant content.
Email Most Important Channel. Melissa Sargeant, CMO of Litmus, believes three trends have contributed to the prioritization of email: personalization, automation, and privacy. She anticipates tactics like dynamic and interactive email content, AMP for email, and new personalization strategies to rise in importance in 2022.
Loyalty A Thing Of The Past. “Loyalty programs will become a thing of the past and evolve into membership programs,” says Jay Myers of Bold Commerce. “People crave membership and community; it’s human nature. What’s not human nature is to crave being in a loyalty program. Marketers have caught onto this and though loyalty points can offer consumers value, they’re not compelling differentiators on their own. In 2022 brands will transform loyalty programs into true membership.
Foresight The New Priority. “Hindsight might be 20/20, but businesses will prioritize foresight in 2022,” says Rob Holland of Feedback Loop. “With increasingly direct access to consumers, brands will no longer wait until after the fact to get feedback on campaigns, products, case study solution, and brand names they’ve already launched to know what people think.
Discounts Losing Favor Fast. “Brands have been eager to move away from a reliance on using steep discounts to acquire new customers and instead identify opportunities to offer value through their products and the role they play in customers’ lives,” says Sherene Hilal of Bluecore.
War On Data. “The war on data will escalate and marketers will lose access to more data they have come to rely on,” says global marketing consultant Tim Parkin. “First-party data will become the foundation of all marketing initiatives. Many organizations, who have not prepared, will scramble to collect this data to stay competitive.”
Video To Be Cornerstone. “Video will replace static assets and become the cornerstone of all marketing campaigns,” adds Parkin. “Social media and streaming TV platforms will introduce new advertising products that emphasize video. Even the retail experience will see new innovations in using video to engage customers and drive revenue.
Great Escape From Digital White Noise. “Instead of getting lost in the digital inbox, savvy businesses are being discovered in the mailbox,” says Jordan Stevens, a digital marketing consultant from Canada. “Initially, direct mail may be dismissed due to misconceptions about the channel. However, integrated campaigns give businesses the opportunity to reach millions of individuals on a more personal level than digital communications can provide alone.
Advertising Postcards Reach People Where They Live. “Direct mail is a way of communicating with your consumers directly to their homes. It allows you to target your audience according to location and demographic profile,” adds Stevens. “During the last five years, we’ve seen an increase in advertisers using postcards to reach their audience, and we expect that trend to grow. Postcards are lightweight, visually appealing and stand out in the mailbox
Digital Storytelling Separates Amateurs From Pros. “There has been a large focus over the past year on digital storytelling,” says author and founder of 3 Dog Write, Lisa Apolinski. “But many companies are still struggling to get that right. Many companies are still making their stories about themselves versus how clients can find success with the help of the company’s products and services.
Judgement Day For Facebook/Meta. “We have all had times where we thought Facebook was destined for downfall,” adds Apolinski. “I would not count out Mark Zuckerberg for this new re-imagining of his brand. However, I think the overall success of Meta will be determined by whether Zuckerberg is willing to step out of running the company to allow new energy into the organization.
How to Integrate Digital Marketing into Your Content Strategy
“Digital marketing is a game-changer. If you want to remain competitive in today’s economy, it’s essential that you integrate digital marketing into your content strategy.” The most effective way to do this is by creating content around your customers’ interests and needs.
How to Attract and Retain Customers with Digital Marketing
When Bob Dylan headlined the Newport Folk Festival in 1965, he took the stage with an electric guitar. Within minutes, his fans turned on him, accosting their idol for the same reason they adored him: being a nonconformist. Whenever Dylan sensed society or music shifting, he shifted with it. He didn’t just embrace change; he looked for it. As rock ’n’ roll ushered in an artistic revolution, he tried to bring the future to folk, and folks feared that change. But Dylan wasn’t as committed to their expectations of him as he was to his music. The electric guitar gave musicians the opportunity to create new sounds, expressions, and genres, which is why he stood his ground and strummed against the futile cries of the convention.
Digital marketing can be used to create personalized customer experiences. You will need to use social media, blogs, and email to establish a presence for your business in the digital realm. Properly leveraging these channels will help you communicate with your customers and make them feel like they belong in your company.
Mastering The Art Of Digital Marketing
Building a promising career in digital marketing will require learning the ropes of the field by industry experts say, Abhishek Arora, EVP, and Business Head, Skills and Careers Business, NIIT Ltd.
In our highly connected world—as Artificial Intelligence and Machine Learning take over our lives—the way we interact and transact has changed distinctly. In the process, for most businesses, digital marketing has become a powerful game-changing tool that is applied for driving impact as well as profits. Across the globe, we are witnessing a marked rise in digital marketing jobs, and in India alone, data from various job portals suggest that there is a demand for about two million jobs in the field. Not surprising then that on LinkedIn’s Jobs on the Rise 2021 India list, digital marketing features second in the top career trends. This means the hot seat for jobs available across different verticals is reserved for social media and digital marketing roles including that of social media marketing manager, social media strategist, and growth hackers.
Digital marketing has evolved into a sophisticated, multi-faceted marketing strategy that deserves just as much attention as social media, email marketing, SEO, and PPC. The majority of consumers now