Responsive Web design continues to change at a quick rate. Among the primary factors for this is that the way people check out web sites remains to evolve as new modern technology and tools are introduced. Gone are the days when internet designers might develop a web site as well as only consider exactly how it will be checked out from a desktop.
Today individuals can watch your internet site in numerous ways. They can consider your site from their home computer, laptop, netbook, smart device, tablet, as well as even via their tv. As a result, you require to design your internet site in a way that will create ideal viewing throughout every one of these gadgets or you could give new individuals the wrong impact concerning your site if they can not view it correctly.
Responsive Web Design
Receptive web design is the option to develop optimal seeing experiences for your users. When a site is produced utilizing responsive web design principles, your web site will certainly be constructed in a way that will certainly enable ideal viewing, very easy reading, and also reliable navigation with marginal need to live and also scroll, not matter what device you website is being viewed from. In this sense, the format of your web pages takes on to the watching environment, producing a much better user experience.
SEO advantages of responsive web design
Responsive web design is not only import for seeing; it likewise has a variety of search engine optimization relevant advantages that need to not be forgotten. Search engine optimization aids to boost awareness and also web site traffic for your internet site, and also given that more and more individuals are using mobile devices to look online, responsive web design aids you make certain people can discover your website whatever device they are utilizing to look.
– Decrease in bound rate: If your website is not appropriately formatted for all devices, individuals are mosting likely to leave your site. Responsive design makes sure individuals can watch your website properly, permitting them to efficiently engage with your site across all platforms.
– One site for all devices: Instead of attempting to construct multiple versions of your website for each system, responsive design allows you to create one site that will adjust based upon the gadget an individual is making use of to visit your website.
– No need for website re-directs: With responsive design you will certainly not have to stress over pesky re-directs and also mobile versions of your website, all of which could have an effect on your ability to create search website traffic and also difficulty your search engine optimization approach.
– Department of web link equity: If you have one website for routine web users and one for mobile, you might be separating web links in between the two websites, which could influence the link equity of your website. Responsive design removes this issue entirely as all web links will be aiming directly to one web site for maximum search engine optimization advantage.
– Your page will rank on all devices: If you have a normal site and a mobile website you require a SEO method each, creating even more job, as well as making it harder for your mobile website to place in search engine result. Responsive design removes this problem by enabling your website to rate the very same in search positions throughout all devices.
Easier and Consolidated Website Analytics and Reporting
With two different versions of your website, one for the desktop and another for the mobile, it gets complicated to determine the website analytics like traffic sources, redirections between the sites, conversion paths and funnels. On the contrary, a single responsive site means there is no need to track these data from different reports for an understanding of the website performance. The site analytics tools of search engines deals with multiple devices and responsive data, allowing for easier monitoring and analysis as a single report.
Save Time and Cost on Site Management
Adopting a single responsive website means lesser time to create the site and lower maintenance costs compared to having separate desktop and mobile websites. With two separate versions of your website, your development team spends more time and resources on maintenance than they would spend with a single responsive website. The cost of maintenance of a responsive website is lower as there is no need for additional testing and support to run two websites. Instead, the development team can use their time and resources to focus more on other important areas of business.
Besides, having two versions of your website means an increase in possibilities of duplicate content that may lead to lower search engine rankings. To rank both versions, you may need two different SEO strategies and campaigns that would use more time and finance. Instead, a single content will do away with this trouble and expenditure.
Gone are the days when you had to pinch and zoom on a shrunken version of a site on your smartphone for better viewing. Responsive web design overcomes these non-optimal experiences by creating a mobile-friendly website.
Responsive web design is quickly becoming the benchmark for every website. The increasing use of the internet and proliferation of web applications on tablet and mobile devices have been the driving force behind this development. Besides its impressive design and high functionalities, the responsiveness of a website plays a big role to win over the audience. Businesses thrive on consumers, and a responsive website makes it easier for people to access the information on the site, leading to increased traffic.
What does Responsive Web Design mean?
Responsive web design is a technique to build a website that automatically scales its content and design elements according to the screen size of the user device for ideal viewing. The aim is to avoid the need for manually resizing, zooming, scrolling or panning to view content while keeping the look and feel of the website uniform on any device. The fluid and flexible layout of a responsive web design offer an optimized user experience on a desktop (or laptop), a tablet, and a mobile phone. That is why all the web designs the Grove86 team creates for its clients include responsive web design services by default.
The importance of responsive web design for businesses
With the staggering growth of mobile devices and usages such as social media, apps, games and websites, it is crucial for a business to build a mobile-friendly responsive website. This makes it easier for clients and business prospects to access the information and services they are looking for. Here are some of the major benefits of responsive website design for business.
Better SEO
The advantage of having a responsive design is the greater likelihood of ranking high in search results. Along with other SEO factors, the Google algorithm update stresses the importance of responsive web design for ranking better on the search engine. Hence, a non-responsive website is likely to rank lower in search engine results.
Increased Traffic
Statistics show that the majority of all global web traffic is from mobile devices. This only goes on to prove the importance of having a responsive website that automatically renders on all mobile devices. With a responsive design, your website not only becomes competitive with a higher rank but you can expect more organic traffic to your site.
Increase Sales and Conversion Rates
A responsive design gives users an improved site experience with easy navigation or system use across devices, performance, functionality, and consistent look and feel. As visitors stay more on the site, they build trust and loyalty, which have a positive impact on the conversion rate while lowering the bounce rate. Market research indicates that the average conversion rate is higher with smartphones than desktops. This only goes on to show why a responsive website is the best choice for business.
Conclusion
Today, responsive web design is not an option but a critical component of it to stay ahead of the curve in business. With an exponential increase in the sales of smartphones and tablets and increasing trends of consumers towards accessing media-rich apps, responsive design is the key to remaining visible in search engines and better conversion rates to stay ahead of competitors for business success.
