The Best Way to Build a Mobile App for Your Small Business

Cropped shot of young professional UX graphic designer team developing the smartphone templates in office room
Cropped shot of young professional UX graphic designer team developing the smartphone templates in office room

If you want to create a mobile app, you’ll have to know a little more than coding, and sometimes coding knowledge might not be necessary at all; keep reading.

The process involves several stages, including communication, clarification of concepts and instructions, and clear communication with software development professionals.


The next stages are more of a solo journey; they include design, cost estimates, mobile development on the back end, release, and promotion. 


Geomobile states that users spend over 3 hours per day on apps. This means that you have to deliver a quality and unforgettable experience each time a consumer uses your app. Here is some important information on the best way to build a mobile app for your business.

Describing Your Idea and Conducting a Requirements Analysis

Once you decide that you want to create an app, you should get in touch with a software development agency. Give the development team a description of your app, its purpose, and the features you want. For instance, if you have a restaurant, your app should display the menu and ‘order’ button on the app’s main screen.


The software development firm will estimate your app’s price according to similar applications and the graphics and characteristics you want. The software company’s pricing model, the country where the company is located, and the scope of work will factor into the cost.


Remember that you can’t get an accurate estimate based on a generic description of your app. This is why you need to start the requirements elicitation process. Meet with the account manager development firm’s account managers list of characteristics that will make your ad stand out.


The account manager will work with you to select a target platform. In most cases, you’ll have to create two native apps so consumers can use the app on both Apple and Android platforms. You’ll also decide on a fixed price and will sign a contract solidifying this price. 

More On Pricing Options

If you want to add or remove anything, if, for little details, you have to make sure you do this during the development stage since you won’t be able to do edits after the app is completed, and a new revision might mean a new bill.  


Another great idea is to schedule periodic reviews through the development process that adjusts to whatever payment plan you have agreed upon.  


This allows you to interact with the software team throughout the app development process and not increase your costs. 


This particular contract will also allow you to conduct meetings with the software development team often. This option is ideal if your app will include several technical details and advanced technology such as augmented reality or AI (artificial intelligence).

Marketing Your Mobile App

In about five months, your app will be ready to go live. This is the time when you’ll have to promote your app. Studies indicate that apps account for more than 90% of the time people are on their mobile devices. However, most people who own smartphones only use about 30 apps regularly. These apps include mobile games, learning apps, business apps, Instagram, and Facebook.


It’s best to market your app to consumers who patronize your live store or restaurant often. However, if your company is solely based online, you’ll have to get consumers excited about the app before it goes live. Make sure you have a substantial budget for marketing so you can:

-create a WordPress website for promotion to explain how the app works.

-set up a Google AdWords campaign to attract more visitors and encourage consumers to subscribe for updates

-create a blog explaining the app process

-Share the blog on social media

A quality app will also improve your company’s reputation, there is nothing more powerful than a good word of mouth; making your products and services more accessible, and more user friendly.



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