The art of keyword research for SEO and PPC predictions in 2021

The art of keyword research for SEO and PPC predictions in 2021.

The way to great search engine optimization (SEO) and increasing organic traffic to your website is through keyword research. Consider keywords the cornerstone of SEO; without them, there is no planned approach to your SEO campaign. The blocks determine the strength of your SEO architecture and design, as well as the quality you choose. Choosing the right blocks is as simple as finding keywords that match your customers’ search intent. The best keywords are the first step to launching a successful SEO marketing campaign. After all, if you rank for the wrong keywords or choose a highly competitive keyword, it can undo all your hard work and send you back to square one. That’s why we’ve put together this helpful guide to choosing the right keywords so you can build a strong SEO marketing campaign.

Let’s take a look at a proven approach to conducting advanced SEO research in 2021. By following the procedures below, you can build a high-ranking website and be confident that your important keywords match your customers’ search intent.


1) Choose your tool

In 2020, keyword research will require the use of third-party tools. All leading SEO tools offer a free tier or service, so we recommend using them before making a long-term investment in their software.

It doesn’t matter which keyword research tool you use, as the popular companies all have remarkably similar features and inevitably perform the same task: identifying long-tail keywords with low SEO complexity. Our SEO experts recommend you some SEO tools, including Ahrefs, SEMrush, Ubersuggest, Moz Keyword Explorer, etc.


2) List your business-specific topics

The previous step is to make a list of topics related to your brand or business. Think about what products, services or questions your customers might also have when buying in your niche. Create a list of at least five and no more than twenty topics.

For example, an e-commerce store that sells baseball equipment might include topics like “comfortable baseball glove,” “cheap baseball helmet,” “cheaper sports cup,” or “how much baseball equipment do you need?” These topics provide you with a great, targeted foundation for creating customer-focused content.

3) Consider user intent

In 2021, user intent will be the most important factor in SEO keyword research. Google’s PageRank algorithm will get better and better at detecting keyword manipulation and blocking sites that use keywords that don’t match the niche of the particular web offering.

Before selecting a keyword, consider whether it is suitable to justify an article. If you are not sure if your business is related to the keyword, remove it and replace it with something more related to what your customers may be looking for.

Some companies set an arbitrary target for keyword density when developing their SEO strategy. This often leads to inefficient and redundant phrasing, which reduces the effectiveness of their content. Relax and think about your target audience to master the art of efficient keywords. You can create specific keywords around a persona if you can somehow describe who your consumer is. These keywords need to be precise, but don’t get too esoteric. Ask yourself, “What would this customer group want, and how can we fulfill that need with a targeted keyword?”


4) Position yourself as an authority

Your keywords need to reflect general, educational blogs that position your company as an authority in the field. An SEO marketing strategy should be on the periphery of your sales funnel, even though searchers will naturally learn about your product as they discover more and more important knowledge about their niche on your website.

In other words: Your keywords must not reflect a searcher’s intent to buy immediately, but instead provide them with quality content that will help them make a buying decision. Searchers will eventually recognize your brand as an authority and turn to your site when it comes time to buy.


5) Stay up to date on trends and interests

Stay up to date on the latest trends and preferences of your target audience. Thanks to tools like Google Trends, you can use real-time data to understand exactly what your audience is searching for. You can use this information to search for high-volume keywords and create content that best meets your customers’ needs and gets them into the sales funnel.

Remember, visitors to your website are looking for a solution to a problem or want to learn more about an issue they are concerned about, otherwise they wouldn’t have used a search engine. Keyword research has become more of an art form than a science. The best approach to sound keyword research in 2021 is the qualitative approach to understanding user intent and ensuring your keywords match.

The process presented in this topic will provide your website with a framework of 50 to 500 rankable keywords that complement your visitors’ search intent. You now have the foundation for a strong content marketing campaign and the opportunity to assert yourself as a credible source of information in your market segment.


Keyword and search query trends

Some SEOs believe that because of voice search, a “main” keyword no longer matters – this can lead to long natural search queries. Search queries in general are getting longer and longer, due in part to voice search.

However, this doesn’t mean that shorter “head” keywords can’t be the basis for keyword research and help discover many keyword variations.

Part of the reason is that, for now at least, there are no specific voice search results or databases.

Google’s voice search results, for example, are exactly the same as the search results you type into the search box on Google’s web interface or search engine. For many of these long-tail queries, Google simply swaps out the key terms in the query and returns the results.

For example, someone might search for “Hey Google, what is the best running shoe for people with flat feet?” If you look at Google’s search results, you can easily see that the set of results Google returns for this query is exactly the same as the set of results for “best running shoes for flat feet.”

Just because someone asks a longer, more natural question doesn’t mean it’s not important to know that people are asking for “best shoes for flat feet.”

Note: This does not mean that you are very optimistic about the exact phrase “best running shoes with flat feet”. Searchers have the same intent, then you need to create a great resource that tells people If they have flat feet, what are the shoes


Google AdWords Keyword Tool

The next tool is the widely used keyword organizer Google AdWords.

If you have a Google account, preferably an AdWords account, I recommend logging into these accounts after using the Google AdWords Keyword Tool to get better results.

To give you an idea: When I didn’t log into my account and get 100 keyword ideas, I searched on social media.

After I logged in, I searched again and received more than 600 offers.

If you are only looking for static keywords and are not interested in CPCs, I recommend you check the results without signing into Google AdWords.

If you are interested in CPC pricing and are looking for ideas for keywords that can help you develop content, you should check out the results after signing up for Google AdWords.

Below are all the columns displayed in the Google AdWords Keyword Tool that provide you with information about each keyword idea displayed.

Competition –

The “Competition” column shows you how many advertisers are bidding on a particular keyword. This data can help you determine the competitiveness of your ad placements.”

Global Monthly Search Volume – “The

“The average number of search queries made by a Google user over the past 12 months.

Local monthly keyword volume – “The average number of searches a user made in a specific country.

“If you specify a country or language for search, this is the average usage of keyword queries in those countries/regions and languages in about 12 months.”

Rough CPC -.

“This is the cost per click you can pay when bidding on keywords. The cost per click is the average of all advertising activity.”

By specifying punctuated keywords, your global and local monthly search traffic will be changed based on the estimated value of keyword traffic on Google. You can buy PPC marketing services to get this done in a professional way.


Increase search volume for keyword ideas, related grammatical forms, synonyms and related words. If you run PPC and match a lot on social media, the ad will show up on every search (including social media). Organic results include the same thing.


The search volume of the keyword idea. If you do PPC and match exactly on social media, the ad will only appear when someone types in social media and will not show any other variations of the term.


The sum of the search volume of all words that contain the entire phrase. If you are running PPC and targeting pizza dough sentence matches, your ad will show to anyone who types in social media, with or without other keywords like social media or social media marketing. Organic results only include social media results that contain an exact phrase.




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