A website’s content, whether its product descriptions, articles or blog posts, plays a huge role in the success of any business. You might think you can write well enough to do your web content writing, but what if you’re missing one of these ten tips? Hiring one of the best web content writing services might be the difference between floundering and excelling in your industry.
Writing engaging and compelling web content that meets your client’s goals is one of the most valuable skills any freelance writer can possess, and it’s also one of the most difficult to master.
Whether you’re writing business-to-business (B2B) content or consumer (B2C) content, there are specific elements you need to focus on if you want your articles to be successful and give your clients exactly what they’re looking for in terms of information, value, and engagement. To help you do just that, here are the ten best web content writing tips for beginners and pros alike.
#1 – Write Purpose
Don’t Write Purposelessly. Anyone can write. It’s easy. Actually, no. Writing purposelessly means that you might be writing what people want to read or think they want to read instead of writing for a specific purpose.
When you write for a specific purpose, your writing will be more interesting and engaging because it solves a problem or fills an emotional need in your readers rather than just entertaining them by being silly or clever (which is useful).
#2 – Write Good Stories
The first rule of storytelling is that your audience should be surprised by what you reveal in your story. If a potential reader can guess what’s coming next. This concept doesn’t just apply to fiction writers; it applies to all writers who use stories to communicate an idea.
The difference between a good story and one that falls flat lies in how unpredictable readers find it. You want them to be curious enough about what happens next that they can’t wait to read on and find out if their guesses are correct or not—and at no point will they feel like they already know what comes next because it was predictable.
#3 – Write Engaging Headlines
Headlines need to capture attention and invite people in to read more. If your headline is lackluster, then nothing else you have written will matter. When writing a compelling headline, it helps to start by asking yourself a question or making a statement about what you are writing about.
If you can’t think of anything that sounds intriguing or inspiring, move on to another idea. You will often find that it helps if you open your mind and don’t try so hard with your writing. One of my favorite quotes is from Robert frost writing free verse poetry is like playing tennis with the net down. So write without boundaries and see where that leads you!
#4 – Use Active Voice
It is almost always better to use active voice instead of passive voice when writing in English. Most people think that active and passive voices are interchangeable, but they aren’t. Both voices have specific functions and should be used for those functions only.
A piece of advice: you should always try to actively choose between using one or another type of sentence structure since it can sometimes result in completely changing your meaning
#5 – Tell Real-Life Stories
Everybody loves a good story, and stories allow your readers to connect to your brand on a deeper level. Whether you are writing about yourself or others who have used your product, incorporate stories into your web content by answering important questions: What was it like before? How did you feel? What changed?
You can keep your readers engaged in every aspect of your post by telling real-life stories. You can also relate products or services to personal experiences to create unique content for your audience.
#6 – Use Synonyms, Antonyms & Words in Context
Our minds respond better to pictures and videos than they do to simple text. Images can help you make a point, explain a concept, or illustrate something that would otherwise take too long for people to read.
Take advantage of that by including images and videos in your content. When choosing images for your posts, consider how best to communicate your message and add value to the post. Remember that you should always follow copyright laws when using other people’s work (unless specifically allowed).
#7 – Use Images and Videos to Enhance Your Articles
Images and videos can enhance your articles and make them more interesting to read. You can use a free image search engine or free stock images if you don’t have any photos to use in your articles.
You can also embed Youtube videos into your articles. Another thing you can do is embed a poll using an online polling tool like Jotform or PollDaddy, then share your posts on social media platforms with comments so that readers can vote for what they think about different topics related to your business.
#8 – Set Goals for Each Post before Writing
Do you have a process for writing? It doesn’t have to be something complicated. The best way to get started is to set goals for each post you write, then achieve them with your writing. If you follow a simple formula, it’s not hard.
You can even break it down into steps if it helps: make an outline, do some research, start writing! There are many ways to keep yourself on track when planning a piece of content. For example, using a template can help guide your writing and ensure that you include all of your main points and supporting details within your post.
If outlining isn’t something that works for you, try setting smaller goals throughout the process; tell yourself that every paragraph needs two sentences, then every sentence needs two words – whatever works!
#9 – Back Up Your Claims with Research
Web content writing is not something that can be done without substantial research. First, you need to study your market
So, when writing a web content piece, back up your claims with research or statistics. Try to avoid just making broad statements. If possible, provide solid facts to support your arguments and leave no room for doubt in your reader’s mind.
#10 – Vary Sentence Lengths
If you want to be a creative writer, practice varying your sentence lengths. Many people make their sentences similar in length, or even just using a few different lengths (the same two or three) over and over again.
Varying sentence length and style makes your writing more interesting. It’s a simple trick that can work wonders for making your content stand out from others.
In A Nutshell
Two of the most popular search phrases on Google include web content writing services and creative writing experts – meaning that people want to buy quality web content AND hire skilled creative writers. If you look to work from home as a copywriter, you’re in luck!
In this article, we have shared with you some of the best tips we have come across on making money from your writing skills online, whether you want to specialize in web content writing or become a freelance writer in other fields, such as technical writing or grant writing.