Technical SEO 101: Common Reasons Why You Aren’t Ranking

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If you’re like most business owners, you want your website to rank as high as possible on search engine results pages (SERPs). But what can you do when it seems like your website is stuck in second gear or lower? In most cases, the problem is technical SEO. Digital45 offers the best SEO Company in Ahmedabad.

Why is Technical SEO Important?

Technical SEO is important because it is the foundation of your website. If your website isn’t built properly, it will be difficult for you to rank in search engines. Additionally, technical SEO is important because it can help you identify and fix problems on your website that are preventing you from ranking.

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What is Technical SEO?

Technical SEO is the process of optimizing a website for search engines. This includes optimizing the website structure, improving website speed, and fixing any errors that may be preventing the website from ranking. Technical SEO is often overlooked, but it is a critical part of any SEO campaign. Without proper technical optimization, your website will not rank.

Let’s go over the most common technical SEO blunders and how to avoid them.

  1. Not having a mobile-friendly website

If your website isn’t mobile-friendly, you’re likely not ranking as high as you should be. With more people using their mobile devices to browse the web, your website must be optimized for mobile viewing. If your website isn’t mobile-friendly, it will likely display incorrectly on mobile devices or be difficult to navigate. This can cause visitors to leave your website and impact your ranking in search engines. To ensure that your website is mobile-friendly, use a responsive design or a tool like Google’s Mobile-Friendly Test.

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  1. Poor site speed

One of the most commonly overlooked reasons for poor SEO is site speed. If your website takes too long to load, you’re going to lose out on much potential traffic – and that’s the traffic you can’t get back. Google has been transparent that site speed is a ranking factor, and they’re not the only one who takes it into account. Bing and Yahoo! also use site speed as a ranking signal, so it’s important to ensure your website is up to par. There are many ways to improve your site speed, and we’ll go into more detail later on in this guide. For now, suffice it to say that you need to take steps to ensure that your website is as fast as possible.

  1. Not having an SSL certificate

One common reason for not ranking is not having an SSL certificate. This means that your website is not secure, which can be a major turnoff for visitors. Google has been slowly increasing the weight of SSL certificates in its search algorithm, so it’s more important than ever to make sure your website is secure. There are many different options for SSL certificates, so be sure to talk to an SEO Company in Ahmedabad about what’s best for you.

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  1. Poorly written or duplicate content

One of the most common reasons websites don’t rank is poor-quality content. This could be due to several factors, such as duplicate content, keyword stuffing, thin content, or bad grammar. If Google detects that your website is publishing low-quality content, it will rank you lower in the search results. You can avoid this by ensuring all of your content is well written, well researched, and edited before publishing. You should also avoid copying content from other websites—this is known as duplicate content and can negatively impact your SEO.

  1. Not having keyword-rich titles and meta descriptions

One of the simplest things you can do to help improve your SEO is to make sure your titles and meta descriptions are keyword rich. This means using your target keywords in titles and meta descriptions to sound natural and appealing to users. You can also use Google’s handy keyword planner to find relevant keywords related to your business. The best SEO Company in Ahmedabad wide has an expert team who will help you create titles and descriptions that rank well and convert clicks into customers. You should upgrade to Google Analytics 4 for better site analysis.

Conclusion:

If you’re not ranking in Google, there’s a good chance that one of these five reasons is to blame. Luckily, all of these issues are easy to fix – so if you’re committed to improving your SEO, be sure to tackle these problems first!

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