Search Engine Optimization is the process of getting your website listed as high as possible in the rankings of the major search engines. The difference in page hits between being on the 1st page of results and the 5th page can be huge. These tips will help you learn the ins and outs of increasing your page rank.
Search engine optimization company in Varanasi is perhaps one of the greatest marketing tools to come about online, but without proper article submissions it won’t work out to your liking. That is why it’s imperative to search and find the best article directories to submit your hard earned work and watch the numbers start to add up.
If you are making a URL name for another page
It is important to keep in mind that spiders cannot identify certain language. Search engines get confused with irregular names, so you will want to create something that is meaningful for every URL, along with relevant keywords that flow naturally.
Make sure to put lots of keywords throughout your site. The title and the page headers are by far the two most important spots to put these tags. Make sure they are appropriate and fitting to the site, but use lots of descriptive words people might use when trying to find what you have available.
Set up your site so that your oldest articles will still provide access to your most recent content. You may make a blog post that goes viral so that 2 years down the road you are still getting hits on that page. If you make sure that that old post gives easy access to your main page and recent links you’ll be more successful in your results.
By doing this search engines will be able to find and index the content on your HTML web pages faster. Also, having more content than code on a web page increases a page’s rank in search engine results.
Gateway pages will help get more traffic to your website. Your gateway pages should include a specific set of keywords, this will boost the change that this set of keywords will get a high score from the search engines. You should make several copies of this page, each with a different set of keywords.
Whatever product you sell, from knitwear to financial services, there’s bound to be a specialized website that caters to people interested in that type of business, so look for those sites and get your links listed. That will, of course, help boost your search engine rankings and bring in more traffic.
With programs like this, your site gets advertised at the top of searches for a small price per visitor.
Whenever it is possible, use your keywords in your URL.
Search engines pick up on keywords that are placed in the URL. Instead of using numbers or text in article URLs, try to use a CMS that will use real words. These should be the keywords that readers will, most likely, search for.
Focus one one keyword per article. Many writers try to overdo it, and include several different keywords throughout their articles. This turns readers off to your work, as it becomes obvious that you are writing for the attention of a search engine or database. Using only one keyword is less noticeable, giving your readers the chance to focus on your article instead of the keywords.
Know your competition.
Every business has its competition, and the best way to stay ahead of them is with knowledge. Check out their websites, and see how yours measures up. It can also be helpful to do keyword searches for the product or service you offer. If your competition is showing higher on the search results page, you can take steps to figure out why. This should be placed within the <head> tag.
When you want to optimize for the search engines
you need to determine what your site’s inefficiencies are. By defining these and proceeding to repair or fine tune them, you can optimize the overall performance of your site.
If you have set up the same keyword tags for every page on your website, you need to fix that immediately. The multiple tags will not help your business, and you could find yourself flagged as a SEO spammer for doing this. Keep different keyword tags for every webpage.
The most used search engine is Google, so it’s best to start there. Many websites have articles detailing what Google is looking for, as well as, how their algorithm treats a webpage with a lower page rank.
Whatever you do, don’t overstuff your pages full of keywords.
Search engines don’t like it, and they will penalize your site. Some people cram a ton of keywords into their pages just to increase search engine rankings. Keyword stuffing can get your site banned from search engine results.
The only guaranteed way to get your website seen by more than just your personal network is to include a search engine optimization and digital marketing company in Varanasi plan when setting up your business. Without a high page rank the effort you put into building your site will be for naught so get cracking on your keywords and site building and maximize your page views!