SEO stands for search engine optimization. It is helpful when we want to improve the quality of website traffic by using search engines. It helps to rank our website higher on search engine page to receive more traffic. There are many types of search engines that are used by people like Google, Yahoo or Bing.
Even web designer, web developers and students who are pursuing web design courses are giving preference to it because of its demand and benefits.
Benefits of SEO
- Quality Traffic
- Not need to pay for ads
- Helps in defeating competition
- Attract customers through organic search so helpful for small business.
- Helps in building Trust
- Help in expanding Business
- Get a greater internet presence
- Increases clicks
- Help in building relationship with other websites
- Better user Experience
Importance of SEO
SEO is important as it is the best way to determine the website which deserves to rank highly. If there is no SEO, manipulating the sites become easier. The sites with the most links, pages generated with software ranked at 1 position. SEO helps to keep search engines fair. SEO is also cost effective if you are working on tight budget by using SEO you can attract traffic on your site without paying for it.
How SEO works?
SEO tries to shape the website according to Google algorithm. In early time you just have to add pages and data your website get ranked. But after SEO it is difficult to rank the website but it makes fair for everyone now to rank with efforts and time.
For this some steps are thee-
Types of SEO
- ON –PAGE
- OFF – PAGE
On page is the activity we perform on our website to get an advantage of gaining traffic. Anyone with web development courses training part should know about the on-page SEO basics at least to stand out the websites and projects.
Factors/elements of on page
- Keyword Research
- URL Optimization
- Meta Description
- Header Tags
- Content Optimization
1. Keyword Research
This is the most important element as helps to increase the engagement of site and bringing traffic. These help in attracting the correct audience. For this some tools used like UberSuggests, spyfu, Google Trends for keyword validation etc.
There are 2 types of keywords-
- Broad Tail keyword (keyword with 2 words)
- Long Tail Keywords (Keywords with 3 words)
2. URL Optimization
Every page has a unique URL which stands for uniform source locator. First 3 to 5 words are important as they contribute more weight to websites.
3. Meta Description
Meta Description is the short description which helps the reader to know what will read the following website page. We can say that it a extract from a website page.
4. Header Tags
Header tags consist of h1, h2 h3, h4 h5 and h6. The h1 heading is used as a main heading and h2 is used as a subhead. It is the most important part as it motivates the reader to read it or leave it.
5. Content Optimization
We all know that content is the king. It focuses on using keyword in your content on regular interval is important. It is important as it motivates the website owners to get top ranking on search engines first page and you also know that everyone wants valuable information on searched topic.
2. OFF – PAGE
Off –page is the taking actions outside the own website but to impact the rankings within search engines.
It consists of-
- Local Listing
- Social bookmarking
- Article Submission
- Guest Posting
- Profile creation
- Imgraphic infographic Submission
- Classified adds
- Press release
A Local Listing is best way of showing your presence on the internet and attracting the audience or traffic organically. You can make Local Listing by using websites provided by search engines like Google my business or Bing places business by other similar sites like linkedin , yelp or MerchantCircle, etc. by checking their Domain Authority.
Social Bookmarking sites
It is the process of tagging a website page so that you can revisit again. It helpful for users as it help to organize, buy, monitor the pages on internet through bookmarks.
Sites used for social bookmarking are Pinterest , Reddit or plunk.
It is helpful when you want to publish your article on third party parties and get the traffic by receiving Backlinks from those sites then use article submission sites. It helps you get the audience from other sites. Some websites of article submission are isnare.com, Storify.com, quora.com etc.
Common mistakes that should be avoided in SEO
- Not setting the clear Goals for SEO
- Buying Backlinks.
- Avoid Using JAVA Script.
- Content Being Mobile unfriendly.
- Writing very ordinary content.
- Slow site speed.
- Duplicate Content.
- Outdated information on site
- Lack of Connectivity
- Keyword stuffed content.
This is was a quick overview of SEO, its types, its benefits, and important things that everyone should know who handles the website.
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