One viable marketing method that a business may consider using is digital platforms and building its brand through one of the most effective digital tools, Reddit marketing.
The business world is diverse and competitive. To thrive, a business requires several key characteristics, including stamina, determination, and tenacity. A successful business is one that sets goals for itself. This is to keep you focused and to stay motivated.
Then, of course, is the exhibition. For a business to stay afloat in the congested and emulated sea of companies, corporations and brands, it must reach a wide audience. A business requires a well thought out strategy to effectively attract a sustainable volume of customers. A business that puts its efforts into an elaborate and tactical marketing plan may find itself gaining more and more success. This is in contrast to a business that makes considerably little attempt to attract consumers to its products or services. Such a business may find itself struggling to achieve a positive outcome for itself.
What is Reddit?
For those of you unfamiliar with Reddit, this is a US-based website where users add media content. Each type of content published on the platform belongs to a specific thematic category. A subcredit is a page that refers to a particular topic. Most of its content is social news, which allows members to share and discuss opinions on different topics and events.
For many, this may not be the first option to consider when it comes to digital marketing. However, Reddit has proven to be quite reliable as a platform for digital marketing. As such, a growing number of companies are employing its use. If you’re not convinced of Reddit’s ability to help with digital marketing, here are some tips to change your mind.
Reddit users should not miss: Reddit video downloader.
Why Should Businesses Consider Using Reddit Marketing?
1. Get a big audience
Reddit is the seventh most visited website, globally. This is quite an achievement when you consider the many websites that can be accessed through the Internet. Some of the names include Facebook, YouTube, and Wikipedia. Only in terms of the United States, it is the 5th most visited website on the Internet (Alexa). A whopping quarter of a million users is credited. Perhaps the most impressive figure of all is the 8 billion views that Reddit pages collectively earn per month.
The 50,000 communities of enthusiasts present on the website are constantly sharing links, publishing new content and expanding pages. New information is dispensed through the platform, while ideas are lively disseminated (theinnovationenterprise).
The sheer size of the Reddit community is why the website is an ideal candidate for marketing.
2. The format of the website helps promotion
Content posted on Reddit works under a single format system. Depending on the likelihood of the published content, Redditors will “upload” or “download” it. Of all the content posted on the same subreddit page, content with a relatively large number of upvotes will appear at the top. This system is favorable for the content with the highest number of high votes, since it increases the potential of visits that it can contribute. Content with a considerably high number of high votes can appear on the first page of the website.
This system of ups and downs can be of great help in a business digital marketing campaign. Posting content that is attractive to Reddit users can help a business expose itself to a larger audience.
As Lauren Orsini herself put it in an article posted on ReadWrite, “Reddit’s huge community is the perfect ad machine to promote a new movie, product launch, or a lagged political campaign,” which makes marketing Reddit is key in any marketing strategy.
3. The Slashdot effect
For those who are not aware of the Slashdot effect, it is a term used to describe the phenomenon where a large website presents the link to a smaller website, and by doing so, it helps to increase the traffic on the smaller website. . The Slashdot effect is a common occurrence in the case of Reddit marketing. Reddit members colloquially refer to this event as “Reddit’s Embrace of Death.”
Businesses can employ the use of the Slashdot effect to generate high traffic for their own websites. As a result, companies receive a greater influx of customers and experience growth in the sales of their products or services.
Understanding the Demographics of Reddit
Perhaps the above points have convinced you that Reddit marketing is a suitable digital marketing strategy. However, there is a possibility that Reddit may not be appropriate for your particular business. The reason for this may be in demographics.
Depending on the product or service that a company offers, it will advertise to a specific target audience. The target audience of a given company can vary according to age, gender or geographical position. For example, a company that is dedicated to alcoholic beverages will target an adult audience.
Therefore, depending on the product / service that your own business is providing, Reddit may or may not be the appropriate platform for marketing.
Most Redditors are male – roughly 65%. Therefore, a business that sells feminine items may not consider it practical for their advertisements. In terms of age, most Redditors are young adults, who fall into the 18-24 age range.
Interestingly, Reddit has a fairly educated audience. An estimated 50% or more of Redditors are recipients of a college education, while an additional 30% hold a bachelor’s degree or some other form of higher education. When it comes to classes based on financial status, about three-quarters of Redditors earn between $ 0,000 and $ 50,000 per year.
For a business promoting its content on Reddit, these statistics are important to consider. They will undoubtedly affect the success rate of your digital marketing plan (bluefountainmedia).
How to market on Reddit
Let’s assume you consider Reddit a viable candidate for digital marketing. You are interested in the platform and believe that your business can use it to accumulate a favorable audience. Now the question remains what operable strategies can be carried out as part of your Reddit marketing campaign.
1. Employ the use of paid ads
Paid ads are critical to Reddit marketing. They are a reliable way to expose your product or services to an audience, and to attract viewers to your own business website. It is like writing a letter addressed to people on the Internet.
The great thing about paid ads on Reddit is that they can be published through the platform in a few minutes, and at a feasible cost of just $ 5 per day (theinnovationenterprise).
2. Establish an AMA with your audience
On Reddit, Ask Me Anything subreddits can be set under your business name and can be used as a means of engaging with potential customers. Conversing back and forth with your target audience can lead to an increase in the number of consumers of your product / service. An AMA can be used to build a friendly image for your business, one that encourages customers to return, and helps maintain a sustainable flow of consumers (the innovative company). ReadWrite’s Lauren Orsini spoke of the appeal of an AMA to Reddit users as they “don’t want to advertise for you, they want to talk to you.”
Your company can collect valuable feedback from your customers that can be used to improve your products and services, just by participating in an Ask Me Anything (the innovation company).
3. Avoid the appearance of being overly promotional
This may seem surprising to many, but the Reddit community can sometimes be quite hostile towards by-products that are used solely for advertising. Copywriters can easily spot which pages are being used by a business as part of their marketing strategy and make attempts to get those pages banned. Moderators, who firmly believe that the website belongs to users, often comply.
For this reason, companies that have created their own Reddit pages take different approaches to avoid looking too promotional. Perhaps the best way to do effective Reddit marketing is to avoid posting too much business-related content. Reddit companies typically employ a 1 to 10 ratio policy. For every 1 message a company makes about their products or services, 10 messages about other topics of interest will be shared (dreamgrow).
4. Determine the appropriate term to place in
It is not enough to share a post related to your business; you need to make sure people are actually viewing your content. Every website on the Internet has its own time frame for when a particular demographic goes live.
By spending time on Reddit, and researching user traffic trends, your business can determine when your target audience will be most active. You can experiment, posting the content at different times of the day, and see what times the Reddit community responds.
5. captivating content
Previously, we discussed the “up-vote” and “down-vote” system on the website and determined that a greater number of up-votes is beneficial for any company leading a marketing campaign.
To get a relatively large number of favorable votes, your business must employ a Reddit marketing strategy to post content that intrigues the Reddit community. Post content that is unique, interesting, and engaging. You can research the popular posts that already exist on Reddit and determine what characteristics make them so community friendly. Try to be inspired by such posts in the hope that their content will appeal to Reddit (bluefountainmedia).
6. Make use of Redditads
A Redditad is a feature that sets a reminder for your users about a particular event. By employing the use of Redditads, your target audience can stay notified of events that concern your business. Redditads can be very effective in attracting new customers and keeping old customers interested in your product or services. Examples of companies that use Redditads are Red Bull and Coca-Cola (dreamgrow).
Businesses that use the website for marketing can sometimes aggravate Reddit users. To avoid attracting Redditors’ dislike, companies regularly offer deals for their products and services on this particular subreddit, r / Deals. Redditors are constantly monitoring the subreddit, looking for deals. Your company can take advantage of the traffic that r / Deals receives and use it to attract new customers (theinnovationenterprise).
8. Establish a multireddit for your business
Instead of distributing your business content across multiple sub-products, you can establish a network that collects multiple sub-products under a single banner. Use specific keywords that are relevant to your business, so that all of your content under a particular keyword can appear in a single feed.
This Reddit marketing strategy helps keep your brand campaign organized and makes it easier for your target audience to reach you (smartinsights).
9. Carefully title your content
An attractive, or intriguing title, is one that will appeal to the public. Reddit provides up to 300 characters for your title, a generous amount that should be used in its entirety. You should include long, consistent sentences in the title that contain information about your business. This may sound strange to some, but this technique is especially popular with the Reddit community.
One crucial tip to keep in mind is to write a headline that doesn’t sound promotional. As we discussed earlier, promotional content is not attractive to Redditors. Write a title that is friendly and authentic, as it is the type of title that will most likely attract viewers.
To sum up
Reddit is a substantial platform that houses immense amounts of potential for the marketing industry. By taking these 9 tips into consideration, your business can fully utilize the website for its Reddit marketing campaign.