In real estate, competition is tough; but these tips would help build a strong SEO foundation for local search. To make ends meet for the massive national conglomerates, everyone is doing whatever they can to increase their visibility and get those listings. For online; you don’t have to compete with hundreds of thousands of other real estate agents. Because as you are serving in the local area, you’ll be competing with others in that same area. A real estate website solves your business requirement and helps you to achieve your business goals.
Here Are Some Tips To Improve Your Real Estate Website So That It Can Dominate Local Search
1. Start With An Seo Audit
It helps to determine which pages are doing well and where to make improvements. You can check whether your site is ranking locally, whether you are getting any organic traffic, and whether you are generating leads or converting clients. Now, depending on location, the competition may be fiercer among small businesses. But, using a local SEO services company in Delhi, NCR gives you a fighting chance. An SEO audit can help you figure out why if the answer is no.
Key Areas To Focus On Are:
- Site Structure
- Page Structure
When things are improved in these five areas, you should see an increase in organic traffic.
2. Optimize For Search
When your audit results are in hand, create a plan to address these issues. A systematic approach is best, hire an SEO agency to fix these problems. They will also look for other ways to improve your overall optimization. Such as:
- Keyword research and analysis
- SEO-friendly URLs
- Optimization of titles and meta descriptions
- Image optimization
- Proper outbound and internal link placement
- Site speed optimization
- Content optimization and more.
3. Make Sure Your Website Is Accessible
Everyone deserves to be able to access the internet with ease.
Screen readers help the visually impaired, if the website is built with accessibility in mind, the user will not suffer. Basic guidelines include:
- Any video or PDF documents should contain a link to necessary software that can be downloaded.
- Users must be notified of any invalid information entered and more.
4. Optimize For Mobile Devices
Mobile is the main source of traffic. This means, that for keeping Google and your potential customers happy, your website must operate smoothly on smartphones and tablets.
For mobile optimization, the key areas to focus on are:
- Responsive design
- Page speed
- Hosting speed
- Site navigation
- Site search
A responsive design automatically adjusts your site to fit any screen, this is important for usability. Fast page speed is also important as if visitors wait too long, they will likely click back to the search results to find a more user-friendly site.
A general rule is to keep things as simple as possible. The SEO agency will help determine if your current site passes the test and present you with a list of issues that need your attention.
5. Integrate Your Site to Google My Business
The more places where your site is listed the better. Start with Google My Business, and complete as much of the profile as possible.
This can help in ranking higher in Google’s local searches and increases the chances of ranking better than other sites.
Do a quick search on other platforms you’re interested in using.
Because people do a lot of research on other platforms too, you must not only boost your SEO with Delhi NCR’s no 1 SEO company but also create additional sales channels to increase lead generation.
6. Get Social
Social media does not directly affect search engine rankings, but it is still an important part of digital marketing strategy.
As it helps to:
- Connect with the targeted audience
- Increase Exposure
- Build authority, trust, and awareness
- Drive more traffic to the website
- Drive conversions
Real estate businesses have to work hard to gain online visibility without social media accounts. You must try to be everywhere on social media, but it is better to choose a few platforms and do them well.
Beyond Facebook, consider Instagram, Twitter, and Pinterest. Use these networks to share blog content, videos, and other important information.
7. Publish Useful Content On Blog
A blog on the website gives additional opportunities to target relevant keywords. With limited resources, you cannot afford to compete with large enterprises so it is important to prioritize the kinds of content to include.
Your blog should be a mix of:
- Informative Articles
- Visual Content
- Interviews with Local Business Owners
Conducting interviews will be worth it; as interviews give a unique perspective on your neighborhood.
Business owners share these interviews on their social media platforms and websites to increase reach. Includes relevant geographic keywords in titles, headings and subheadings, meta descriptions, alt text, hashtags, and URLs.
8. Create Video Content
Content is often the easiest to produce and you should invest in creating and optimizing video content. It can help distinguish you from the competition.
- Launching a YouTube channel
- Consistently upload videos
- Share or upload videos to your website and social media pages
- Run live streams on Facebook and YouTube
You can create:
- Open house videos
- Q&A live-streams
- Q&A Videos
- Virtual tours
Add geo-targeted keywords to headlines, descriptions, and hashtags. Add subtitles and a transcript as it makes it easier for the search engines to crawl and index the content.
9. Use Structured Data Markup
Schema helps Google and other search engines learn more about the content on your page.
Real estate businesses can benefit from:
- Real Estate Agent
- Postal Address
- Search Results Page
- Web Page
What you’ll use depends on the site structure. If you do not know what to use or where to start, consult Delhi NCR no 1 SEO company.
10. Try To Earn Featured Snippets To Improve Real Estate website SEO
If you want to be featured at the top of the SERPs then featured snippets can be a game changer.
- Increases traffic
- Attract users interested in offers
- Improves search ranking
- Increase conversion rates
It can be difficult to earn them. Instead of competing with major websites that already have a spot, look for queries that do not already have one.
To compensate, you can:
- Run a keyword analysis
- Place selected keywords in high-quality content
- Structure and markup content properly. Use shorter paragraphs, H1-H2 tags, tables, lists, charts, images, etc.
- Create a Q&A section. Specific answers are more likely to be displayed as featured snippets with images and lists.
Tips For The Design Of The Best Real Estate Website
When it comes to choosing the best designs for your real estate website, simple is always the best. If you have more elements on your website, it will take away the entire point of the website. You don’t need to put lots of colors and other such things on your website, this will just distract your visitors. Choose to have a clean and clear design that looks simple and elegant. The focus should be entirely on the sale. For trouble-free website navigation should be very clear.
Besides the tough competition in the real estate field you are up against in real estate, there are still plenty of opportunities there. Using these above-mentioned SEO tips would help you dominate in local search. Investing in an SEO company keeping these strategies in mind can help you rank well, even against the big names in the industry.