It is critical to remember that online clients do not have the same sensory experience as those who shop directly from the market store because some sensory experiences such as feeling, trying out the product, or touching are not available to online shoppers. So besides high-quality product photography for e-commerce, professionalism should also be considered to influence customers to shop with you. Therefore, keeping your store competitive and profitable is quite simple if your product photography is virtually excellent since it perfectly showcases the product portrait, texture, appearance, shape, and size from various viewpoints with the finest details.
However, not being a pro in photo shooting should not make you feel like professional product photography for e-commerce is an immovable mountain. So if you’re an entry-level product photographer for e-commerce, look no farther than the listed ideal tips to help you easily elevate the look of your e-com website and increase your income.
Capture the entire product
The photographer must capture the full product size with a proper uniform blank margin all around it. Ensure that the product is decently arrayed before taking a shot; that is, it must be without wrinkles (in the case of textiles) and be straight, level, or erect (where applicable). In case your portrait requires retouching, then be sure to use a reliable app to do it. Stunning product photography will powerfully tell on the photographer’s reputation whether you are indeed an e-commerce business person or some summer holiday enthusiast.
With any product photography, it’s crucial to consider your images’ sharpness, resolution, or definition on your e-commerce store. Vague or blurry photos make it difficult for your customers to get a clear picture of your commodity and negatively impact the user experience in the long run. Low image quality makes new shoppers consider your site unreliable and may desert your e-commerce store in pursuit of better alternatives. Your digital SLR camera must have a wide aperture range-in case that is your choice. This stretch of range helps to concentrate the lens on the product hence taking a high-definition image that will, in turn, sell your product quickly.
Considering the decent spacing between the individual image and its border offer the product enough room for viewing. The product images should have size uniformity, besides having the correct scale, to show by how much the photo is, lengthier, larger, or, typically, shorter/smaller than the product. Inconsistent photo sizing adversely affects consumer experience due to uninformative product photos.
Proper product exposure
Exposing your product properly allows for high-quality shooting, which is an equally crucial ingredient in improving your e-commerce website. Before taking a photo shot, numerous lighting requires to avoid shadows on your product. For proper capturing, consider utilizing natural light with overhead lighting or use the Lightroom if you have one.
Products position in the center, leaving a uniform margin between the image and the frame after photographing. Taking shots from every possible angle to capture every product detail will help describe your image thoroughly. We’ll deal with multiple image posting tips later on. Correctly positioned and taking shots from different angles will help your e-commerce shop look beautiful, well arranged, and professional.
A background matters so much in an e-commerce image product. Consequently, backgrounds remove. This helps to remove unwanted object from the product photo, making it look more attractive. Additionally, it concentrates your clientele’s focus on the most important-the product on your e-commerce shelf.
Therefore, background removal from your product images boosts your e-commerce store a great deal giving it a more magnificent and improved look than most, and generating more revenue. After altering your pictures, saving them in a png design is advisable since it’s the only picture record type that upholds transparent backgrounds.
The most effective way to perceive that the editing succeeded is when your item is encircled by dim and white squares; hence your image will take the landing page background. Tools like pix can help you achieve your product photo’s white background that will keep your photos attractive. If you are not expert with photo editing, you can hire professional product photo editing service.
Reflection shadows in your product photos can create circumstances for your shoppers and a subconscious impression of status, besides elevation of appearance of your product. This image editing technique can significantly benefit your e-commerce store. A reflected shadow makes it look like the product was shot on a reflective surface. This subtle technique’s impact does not divert from the product but instead can give the client the feeling that the item is being showcased in a clean and brightly lit environment. This technique is highly effective for jewelry like fancy wristwatches, usually displayed on brightly-lit glass shelves. If perfectly carried out, a reflection shadow will make your product stand out on display and add value, attracting your customers with ease.
Use more than one image.
This is important when you want your customers to view your product from every angle. Photos provide clients with product details that text description is inferior to achieve. The more the images, the more impressions you make. The idea is to post sufficient photos to showcase your product in detail. You are ultimately giving your shoppers ample room to decide to buy. Another essential piece of information for entry-level e-commerce businesses is charts and costume-inspiring photographs to satisfactorily display your product.
Multiple color display
Displaying multiple images of a product in different colors increases orders. So as a new e-commerce merchant, make sure you showcase each image product color on your e-store. You need not take numerous photos for one product if the variation is just the color unless you don’t have an idea on how to use photo editing software. Take one high-quality photo and edit the color courtesy of photo editing tools like pix.
Online customers get captivated by alt tags while scrolling up and down your image product page, making your alt tags completely accurate and descriptive. For instance, funny camera naming like; dcimg2019 should be replaced with the correct name, such as 2019-polo shirt. Carefully select various alt tags for concise images and your prime images. So that the premium images the ones list to pop up in the search results.
Perfect E-Commerce Photography Setup at Home
In my experience with on-site professional product photography studios. There is usually an integral team that works directly with each other to create amazing images. These include creative directors, art directors, producers, photographers, props/soft goods/food stylists, assistants and retouchers.
In a home studio setting, you may have to fill all of these roles! Knowing that a home studio has inherent limitations, it’s important to be innovative. Existing items in your home can be a useful stopgap between being able to afford more professional equipment.
Thus, e-commerce product photography does not have to mean only products, objects, clothing and items for sale. It can be a visual expression of an idea or an extension of a brand’s personality. It really is a never-ending search for images. They can start as a product presentation. But they can end up as something impactful and deeply moving.