UX design is the process of developing products and services that solve a specific user problem while also making the proposed solution simple and enjoyable to use. It takes a lot of effort to get the user experience just right, and there are numerous factors to consider. Fortunately, there are some universal UX design principles that can help you make the right decisions and prioritize the user.
Principles of UX Design
There are numerous ways to improve the user experience of your website. However, the majority of the changes you’ll want to make will fall under one of the five principles outlined below.
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Relevance
Visitors come to your website with a specific goal in mind. They have an end goal in mind, and it’s your job to help them get there faster by providing high-quality UX. As a result, you don’t want to clog your site up with random elements that aren’t useful to your users. Relevance is all about knowing what your users want and giving them only what they want. We know a lot of people come to us looking for quality WordPress themes, so we’ve prioritized them. We also show our plugins and a link to our blog, which is full of WordPress-related guides. These are also relevant to our primary audience, which includes WordPress users like you.
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Usability
Whether users are making purchases, browsing your blog archives, or doing something else, they should find it simple to accomplish their objectives. Here are a few factors to look into:
- Is it straightforward and easy to purchase?
- How simple is it for users to find, fill out, and submit any forms you expect them to complete?
- Is the signup page easily accessible to users, and is the process simple and straightforward?
- How difficult is it for users to navigate from one blog post to the next or from one product page to the next?
Instead of a multi-page checkout process with numerous steps, this small feature reduces the likelihood that our users will abandon the process halfway through due to frustration. The easier you make it for people to complete key tasks on your site, the more likely they are to complete them.
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User-centricity
UX design’s goal is to create products and services that solve user problems. As a result, everything a UX designer does should be based on the user-centric principle. User-centricity entails prioritizing the needs of the user and making decisions based on what you know about them and what they want from the product. User-centricity is built into the UX process, beginning with user research to identify the problem and understand whom your target users are, and progressing to user testing to determine how well the product meets the user’s needs. When embarking on a new UX project, keep the user-centricity principle in mind and do what is best for your users while keeping the needs of the business in mind.
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Consistency
It is critical to follow the UX design principle of consistency when developing products that solve specific user problems. Consistency in UX design has several layers. On the one hand, you want your designs to look and function consistently across all pages/screens and products within the same brand or product family. Simultaneously, consistency includes meeting the user’s expectations for the type of product you’re designing. For example, if you’re creating a flight booking app, your users will have certain expectations about how the app should work based on their previous experiences with similar apps on the market. You don’t have to imitate your competitors, but you also don’t have to reinvent the wheel. By adhering to what your users expect, you will create a product that is simple to use and has a low learning curve for the user. This is an important part of ensuring a positive user experience.
It is easy to overlook the significance of site navigation. Your menu takes up very little screen space, but it is critical to the UX of your site. The bigger your site, the more important a simple navigation system is. It’s critical to have a menu that visitors can use to navigate to important pages on your site. Any content required to complete your users’ primary goals should be available in your menu bar, either directly or indirectly. WordPress Themes, Plugins, Blog, Support, About Us, and login are the main tabs. There’s also a magnifying glass icon, which most people recognize as a link to a site-wide search. The three things we mentioned earlier that our audience comes to us for are represented here:
- Themes
- Plugins
- WordPress-related content
They are the most visible pages on our website. Each menu tab also has a drop-down menu with links to individual product pages or some of our most popular posts.
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Accessibility
Making your site accessible is a courtesy to those with disabilities who may use screen readers or other methods to modify their online experience. Any visitor who stumbles upon your website should be able to use it to achieve their end goal. The Web Content Accessibility Guidelines are the best way to make your site accessible. Meeting some of them may be difficult if you lack development experience. However, even if you’re new to web content creation, there are a few UX design best practices you can easily handle on your own.
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Familiarity
Most website owners want their sites to stand out. While this is an understandable and admirable goal, it is still important, not only from a UX design standpoint, that your site adheres to some of the expected web design norms. People have expectations about how websites should look and where certain elements are likely to be given the widespread use of the internet today. Visitors are more likely to be confused, frustrated, and unable to find what they need if your site fails to meet these expectations. Here are some examples:
- Logo in the upper left corner
- The top-of-the-page menu
- A call to action
- A search feature in the header
We also have social media icons in the footer, which you can’t see here. All of these elements are in accordance with web design standards and expectations.
WRAP UP
If you’re new to website ownership, web design concepts like UX may be perplexing. However, it is also critical to the success of your website that you provide excellent service to visitors. They will stay on your site and become returning users. Fortunately, all you have to do is adhere to the following core UX design best practices and principles:
- Putting the most popular aspects of your site in the spotlight is a no-brainer for good UX.
- This essentially covers how easy to a conversion process is for the user, and it’s clearly important to UX-UX Design
- Giving users the most popular site elements in your menus improves conversion.
- Differently, abled web users need to know they are catered for if they want to make an extra sale.
- Consistency in UX design has several layers. It includes meeting the user’s expectations for the type of product you’re designing.
Keep these UX design principles in mind, and you’ll be well on your way to developing enjoyable products that your users will love.
