You put in a lot of effort to write and record music, but there’s still a lot more work to be done if you want to be successful! It is critical to have a solid online presence, whether you are a solo artist or a member of an independent band. The good news is that musicians can benefit from YouTube SEO in a variety of ways.
One of the most significant things that musicians can do is invest in SEO (search engine optimization). If you have no past experience of SEO, it might be a difficult task, however in this blog post, we will go over 6 distinct SEO methods for artists (6 ways musicians can succeed with SEO). We’ll also discuss how they can use YouTube and YouTube playlists to market their music!
1) Keywords Have a Lot of Influence
When it comes to SEO, it’s critical to use the appropriate keywords. You must ensure that your music is properly tagged with the appropriate keywords in order for it to be found online. You can identify the correct keywords for your music using a variety of tools and services.
Google Adwords Keyword Planner is one such tool. You can use this tool to find keywords relevant to your music and observe how much traffic they create. Ubbersuggest is another fantastic tool! Both of these platforms offer free plans, which are ideal for independent artists. This information can then be used to assist you improve your website and music for SEO. Remember that you want keywords that are relevant to your music and have a large search volume but low competition, since this will offer you the best chance of ranking high in the search engines.
Don’t go crazy when it comes to incorporating keywords in your music! You want to make sure that your song’s lyrics and titles are engaging and catchy without being too spammy.
In your artist biography, include keywords.
Using keywords in your artist biography is another wonderful method to incorporate them. This is a brief description about you or your band that appears on music streaming websites. You can use this to give a brief introduction to yourself and include any relevant keywords.
If you have a website, it’s also a good idea to add the same information there. Visitors to your site will notice all of the crucial keywords at once, increasing their likelihood of listening to your music.
If you’re writing your artist biography by hand, be sure to include keywords in your social media profiles as well! When people look for information about you online, this will make it easier for them to find you.
In the album or song titles, use keywords.
One of the most crucial things you can do to advertise your music online is to use relevant keywords. It’s crucial, though, not to go crazy with this! Including the proper number of keywords in your album or song titles will make it easier for people to find and listen to them.
You may even use a combination of names and placeholders like “Best Of Your Favorite Artist” or “Your Favorite Artist – The Best Of” if you wish.
Keywords should be included in artist and album descriptions.
If you’re putting your music on a streaming service like YouTube or YouTube, make sure to include relevant keywords in the description. This makes it simple for visitors to these sites to figure out what kind of music you play! They are less inclined to listen to your music if they don’t find anything relevant in the description.
2. Backlinks
Backlinks are one of the most underappreciated methods for increasing viral traffic to your website. It’s a method of directing visitors to your website from other websites.
Most platforms allow you to insert connections to your own website in the artist profile or album description section, so take advantage of this feature whenever possible! This provides another outlet for self-promotion, as well as more traffic to your website, which can lead to additional fans and followers.
When it comes to backlinks, make sure you only connect to high-quality websites. This will make your website appear more trustworthy to potential listeners, as well as improve your SEO ranking. Tools like Moz, Ahrefs, and even Ubbersuggest can help you identify high-quality backlinks.
Simply contact this website and say something along the lines of: “Hello, I’m a musician, and I’d like to submit my music for consideration for inclusion on your website. Our music is ideal for your audience, and in exchange, I will provide you with early access to all of our upcoming media and assist you in creating high-quality material for your audience.”
This is the most effective technique to ensure that you receive high-quality traffic from other sites. It’s easy for them to ignore or even block your request if they don’t know who you are! Most sites will gladly highlight upcoming bands with good music if you contribute anything in exchange (your music or creatives).
3) Make your website search engine friendly.
If you want to market your music online, it’s critical that people can find you quickly. This entails having a website that is search engine and social media platform optimised! This is known as on-page SEO, and if you’re not sure how to do it yourself, you could hire a business that specialises in it.
To do so, make sure the following elements are in place:
- The name of your band/artist should be bolded on your website title to make it stand out.
- Make sure you’ve included your most critical keywords in the description of your website.
- The proper word count – A description that is too long may appear cluttered. If your website lacks sufficient content to fill this section, you can always link to external sources relevant to your music so that people may learn more about you!
- Images/Videos – If you’re using images or videos to advertise your music online, make sure they’re tagged with relevant tags as well as any other keyword combinations you can think of.
- Page speed – Make sure your website’s pages load quickly because customers are less willing to wait for a slow website. To test the speed of your website and make any modifications, utilise tools like Google PageSpeed Insights or Pingdom.
- Indexability – Make sure that search engines index all of your pages, as this will make it easier for visitors to locate you. To see if your website is being indexed appropriately, go to Google Search Console.
You can employ a variety of different on-page SEO tactics, but these are the most crucial. It will be difficult for visitors to find and listen to your music if your website lacks these key aspects. If this is the case, start by adding a title tag (also known as a H tag or header) with some key terms and gradually improve the description. You can also put your music links in the description, which should help with search engine results (but not in a spammy way).
4) Write informative posts on your niche.
You may raise brand recognition and boost your search engine position by writing informative blogs. Write about music industry subjects – this is an excellent approach for musicians who aren’t well-known but have something to say about their experience as an artist or musician.
If people enjoy the quality of your work, it’s feasible that they’ll tell others about it, resulting in more admirers! While some musicians are hesitant to write blog articles or publish them online for all to see, there are alternatives.
You can also hire specialists with a lot of experience in this industry to write your blogs for you. You may ensure that your blog entries are of excellent quality and intriguing to your visitors by doing so. Blogs also make it simple to rank for critical keywords that people may be looking for on Google.
Make sure to include the following information in your blog posts:
- An attention-getting headline
- The title’s primary keyword
- Make a personal introduction to yourself and your music.
- Write about subjects that people are interested in, not just your music.
- Engage your readers using photos, infographics, and videos.
- In each blog article, make sure you include a clear call to action. If users are unsure what to do after they reach the end of your postings, it’s probable that some will abandon the site and never return!
Social networking is a strong tool for reaching out to new fans as well as reconnecting with old ones. It can also aid in the growth of your website’s traffic as well as the improvement of your SEO rankings over time. Make sure you’re active on as many platforms as possible while using social media to reach out to more people.
The following are some of the most effective techniques to increase your SEO using social media platforms:
- Post interesting and useful stuff on a regular basis.
- Respond to your followers’ comments and inquiries to keep them engaged.
- Use hashtags related to your music (and industry) to make it easier for people to find you.
There are numerous other ways to use social media to boost your SEO, but these are the most significant. You will see a huge improvement in your search engine rankings over time if you execute them correctly! .
6) Have patience.
Wait patiently! It could take some time for SEO results to appear in the SERPs (search engine results pages). To notice any substantial changes, you’ll need to concentrate on increasing your website content and social media presence on a regular basis.
However, if you stick to SEO over time, you could be able to rank at the top of Google’s SERPs for some extremely essential keywords! This could lead to a large number of new listeners discovering your music, which could lead to additional fans and sales!
While you may not notice immediate results, it is critical that you persevere. If the material on your website remains relevant over time, there’s a strong possibility SEO will benefit your band or musician career in the future! SEO is also incredibly cost-effective because it takes little to no money to create excellent keyword blogs, social media material, or contact music platforms to request backlinks!
Last Thoughts
First, use the services we recommended to locate great keywords, then include them into your website, descriptions, music, and content! Finally, find high-quality backlinks and watch your organic music video views skyrocket by 20-40% every month! Consistency is crucial, so stick with it and you’ll be successful in the music business!
