Live streaming has caught the attention of many people in recent times. With the ongoing development in the field of streaming, there is a competition that always remains among streamers. Even if they are confident in their own work, the peer pressure of this field wants them to be on top of their streaming game. But it is certainly difficult to maintain your originality if you have hopped on the trends. The concept of trend is to follow anything which is the current hot topic in the world, just like Twitter trends. If you are just starting your journey in the field of live streaming then following the trends and talking about the trending stuff is your way to go. So, we will here discuss some streaming trends and we will curate the list focusing on all the genres of streaming.
Trending Stream Topics
Live streaming is commonly used by gamers and professional content creators but with the pandemic, it has become one of the most important forms of entertainment. Streaming has become a crucial marketing tool for companies, according to Manycam statistics, which reveal that between Q3 2020 and Q3 2021, streaming climbed by 21% globally. Additionally, 80% of customers said they preferred watching live videos from brands to reading blogs.
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Retail Streaming
The true essence of live streaming is to engage with your audience as much as possible. And one of the forms of interaction is through shopping. You may go beyond typical viewing with live-stream e-commerce to create an engaging shopping experience for your audience. Brands all around the world have started to showcase their products through a live stream rather than advertising through traditional methods.
Also, if you are concerned that you can not deliver your product’s details through a live stream, there is an option to pre-record your streams too. This feature helps you to plan your content, record, edit, and then schedule it as a live stream.
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Second Screen
The second screen experience, which effectively offers spectators supplemental content that supports and enhances the main event, is a current trend in live streaming. For instance, the Phoenix Suns built a second-screen fan experience with live contests, exclusive interviews, and real-time involvement when they intended to engage fans during the 2020 NBA season when they weren’t allowed to be in the arena owing to Covid-19. Furthermore, it provided the Suns and its associated brands with marketing opportunities.
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Live Streaming For Concerts
Live streaming seems to have a separate fan base but when it comes to streaming music, it is comparatively new. Live streaming has now a separate fan base and if there is live streaming of music, it will surely have an audience. If you are a fan of Radio and love to listen to it while doing your daily work then live streaming is exactly like that. Music lovers will surely connect to the live session while they are driving to work or cooking or just casually sitting in your living room.
If you are a musician and you are in doubt as to why I would live stream. And you are second-guessing because of the hustle for lighting, angles, and sound. Then let me tell you, music lovers are all for live streaming nowadays. They want to listen to something fresh, something unique. And live streaming platforms are providing a platform for this. There are so many new artists getting the attention that they deserve. Because in live streaming there is not only your audience or the people that know you. But also a random person that is scrolling to watch something exciting and landed in your stream.
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Game Live Streaming
The trend of live streaming emerged from the streaming of games. Gamers and traditional content creators used this platform originally. Later it was acquired by different genres of streaming and now it has evolved exceptionally. But even now, the audience of game streaming remains the same and it is still one of the forms of streaming that has the maximum reach. If you have a lack of content ideas then you must go for games. Choose a game that people love to watch and that creates a buzz in your stream.
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Marketing
Livestreaming’s essential component is influencer marketing. By working with influencers who have huge followings, brands can increase their reach for awareness campaigns, product launches, or even lower-level conversion techniques.
Live Streaming is a similar format to stories that allows digital creators to share content that is frequently less polished than still images or recorded video. More genuine interactions with online consumers who want to learn more about the brands and goods they see on screen and even ask questions about them as a result. When consumers buy things they have not tried in-store, word-of-mouth marketing is still effective.
Live Streaming Topics Suggestions
Now, we will get into the question of the day, What should I stream about? Or what should be the topic of my next stream? Live Streaming is the easiest form of entertainment. If your live streams are chatty then you can include literally anything in your streams like your day-to-day life, your Netflix suggestion, the game you are playing, your future plans, and the list goes on. If you still have no idea what to choose for your next stream, then here are some fun topics.
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Flaunt Your Knowledge and Skills
Nothing has more value than gaining new knowledge and skills. You are demonstrating skills that your viewers would like to have as a streamer. You are aware of aspects of your game that they may be overlooking. In any case, running training streams is one of the most engaging forms of live content you can create.
You don’t even have to be a full-fledged pro player to share your knowledge. Viewers will focus on something you do better than them. They will wonder how you do it. This is your chance to show them the ropes. You can also give knowledge to them like providing them with information about online academics from where they can get online course takers for them.
The tools for instructing your viewers are also completely within your grasp. The use of eye-tracking software to improve the learning experience for viewers is becoming increasingly popular.
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Question & Answers
Nothing beats boredom like an old-fashioned quiz. We are not sure what it is about these simple question-and-answer games that people adore. Even better, the internet makes it extremely simple to incorporate a quiz into your live stream. Create a “question of the day” command and move the question from one stream to the next. These can be thought-provoking questions, or they can simply be “Coffee vs Tea?” Allow the chat to argue amongst itself. Many streamers begin with questions about themselves, and the results are almost always hilarious. It is the easiest and most comfortable way to connect with your audience.
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Game Play
Gameplays are the most common form of streaming and this is where the concept of streaming originated. If you are short of ideas, the gameplay is the safest option for you. It is always intriguing to watch someone play live because there is drama, emotions, and connection at the same time. If you are not into games and do not know how to play some difficult ones, then go for the safest option. Choose the game that was exciting to you in your childhood. It could bring back memories and also you can share some fun moments from the past.
Conclusion
Live streaming has much more to offer to the entertainment industry than you can imagine. For streaming content, the sky’s the limit. Choose from the fun content ideas that we have suggested and start your live stream now.
Key Takeaways
To maximize the effectiveness of your live streaming efforts, pay close attention to these trends in streaming and take the time to learn more about the trends on each platform. If you haven’t already, you should think about including live streaming in your marketing campaigns. This technology has practically become necessary for increasing your internet presence and encouraging audience participation.
