Digital marketing has been one of the trending topics in marketing for the last few years and will continue to be a major medium for marketing in the years to come. That is why every business needs to embrace digital marketing, hire skilled people in digital marketing, and increase ROI through digital marketing.
Many employees working in sales, IT, and other departments and industries are turning to digital marketing as a career!
As you can see from the Google Trends graph below, the number of people learning about Digital Marketing Course is increasing day by day.
Digital marketing is a form of marketing through electronic media and the Internet.
Before going into depth about digital marketing, let us understand the benefits of digital marketing over traditional marketing.
The Benefits of Digital Marketing over Traditional Marketing!
Targeted advertising campaigns:
Digital marketing allows advertisers to target ads, including age, gender, interests, topics, keywords, websites, city, zip codes, and more. This is extremely straightforward compared to the traditional medium where it is difficult to target the audience in a variety of ways.
Real-Time Optimization:
With digital marketing, you can turn your advertising campaigns into real time so if the strategy doesn’t work you can immediately switch to another strategy, whereas in traditional marketing, once you place an ad you can’t change it.
The results can be measured (Measurable):
It is possible to measure the results of digital marketing, you can easily know how many people your ad has reached, how many people have clicked on your ads, how many people have bought your service or product from the ad, how much time people are spending on your website, how much and what Looking at the pages of the website, the customer can see how long it took him to purchase that service or item since he came to the website, which is impossible to measure in a traditional medium.
Increase interaction with customers (Build Engagement):
Digital marketing helps brands increase communication with their customers through social media. Brands can stay connected to customers in the current situation and help shoppers by engaging them in brand interactions during their overall shopping journey.
Personalized Communication:
The biggest advantage of digital marketing is that you can interact with each customer differently. This way you can motivate each customer to buy the service or product with the marketing interaction they want. You can achieve your brand goals by communicating that they will apply, taking into account their needs.
Less expensive (Cost Effective):
Digital marketing is extremely cheap. The more customers click on your ads, the more you pay. Also, you can start with any budget. Which allows advertisers or companies to see what happens to them by advertising with a small budget. You can reduce your total marketing costs by reaching out to as many customers as possible in a minimal budget.
More benefit than investment (Higher ROI):
Compared to traditional marketing, digital marketing allows you to reap more benefits with less investment because we only show ads to specific people who need your business, which reduces the cost. At the same time, you can track the number of customers you visit through digital marketing, and you can also focus on how they became your customers.
Digital marketing can be classified into online marketing and offline marketing.
Online Marketing Channels
- SEO
- SEM
- Social Media Marketing
- Pay Per Click Marketing
- Display Marketing
- Content Marketing
- Affiliate Marketing
- Email Marketing
- Video Marketing
- Mobile Marketing
SEO:
Search engine optimization is the process of ranking your website in the organic / non-paid search results (search results) of search engines.
Website ranking depends on the following factors in organic search
- Content Strategy
- On-page optimization
- Off-page optimization
SEM: Search engine marketing is about increasing the visibility of your website in a natural way or through paid advertising
In short SEM = SEO (natural) + paid ads (paid search)
The following screenshot will show the difference between SEO search results and paid search results.
Social media marketing: In social media marketing, we use social media mediums.
In social media
- YouTube
- Snapchat
- Google Plus
Social media marketing is an effective way to reach your audience, stay connected with them and interact with them.
Pay per Click Marketing
Pay-per-click marketing is also often referred to as PPC. Pay-per-click marketing is a form of online marketing in which, the more customers click on your ads, the more money you have to pay. The cost of advertising is determined by the number of times the ad is shown, not the cost of the ad, but the number of times the ad is clicked.
In the following example, all 4 ads are PPC-type ads. So if any user clicks on an ad, the relevant advertiser is bound to pay Google per click.
Display Marketing
Display marketing is the marketing of a product or service through image ad / banner ad / display ad. Display ads are run on a pricing basis called PPC or CPM.
Display Add Methods:
- Google AdSense / Google AdWords: Ads from the Google AdSense platform.
- Direct Ad Purchase: Contact the publisher and pay them (ex: NDTVIndia’s website is the publisher’s website)
- Ad Network: Ad Network is a trio of companies that help run ads on different publishers (content websites).
- Programmatic Ads: Programmatic Ads is the automation of buying and selling of display ads / video ads / rich media ads in real time.
So how do you tell the difference between Google’s display ad and others’ display ads?
The photo below shows 1 ad featuring an ‘i’ marked. Which is at the top right of the ad? It shows ‘i’ which means it is Google’s display ad.
The following is an example of a non-Google display ad with no ‘i’ in the top right corner.
Content Marketing
Content marketing helps build important messages about your services or products in one form and build relationships with your target audience from the start. In order to establish a relationship with your customers, it is very important to plan an excellent content marketing, which ultimately benefits the business in the form of sales.
Different methods of content marketing:
- Blog
- Video (audio video)
- Infographics
- Webinars
- Podcasts
- Ebook
- White paper
Affiliate Marketing:
Affiliate marketing is a form of marketing in which you can earn commissions by selling other companies products online. In this, we sell the goods or services of the brand to the people and in return, the brand gives you a few percent commission. Many companies have provided this opportunity through which the common man can earn money by selling branded products.
Some examples of affiliate marketing:
- Trivago
- Coupon world
- Coupon King
Companies that allow affiliate marketing:
- Amazon
- Flipkart
- Ali Express
Email Marketing:
E-mail marketing is a big part of direct marketing and here e-mail is used to connect with potential customers. These e-mails may be information about promotions, product or service information, or service changes. E-mail marketing is a good marketing medium because it allows you to talk to potential customers directly. You can engage customers with e-mail marketing and at the same time force the customer to connect with your brand. E-mail marketing is also called drip marketing. Because in this you can build trust in the mind of the customer about watering the plant slowly.
Software used for e-mail marketing
- Mail chimp
- Sand grid
- Constant Contact
- Hubspot
Video Marketing:
Video marketing is the marketing of your brand/product or service with the help of video. YouTube is the main tool of video marketing. Video marketing is also done through social media channels, including Facebook, Instagram, Snapchat, programmatic videos, etc. Including.
Video Marketing Facts:
- Expenditure on video marketing is expected to reach $ 289 lakh in 2018
- 27% of the cost is borne by FMCG brands
Mobile Marketing:
Mobile marketing is the process of communicating and marketing with people through mobile devices, tablets, mobile sites, QR codes, push notifications, SMS, WhatsApp messages, and mobile apps.
Some facts about mobile marketing:
- Mobile Internet users are expected to reach 274 million by 2022
- The number of mobile app downloads is expected to reach 352 billion by 2021
Mobile marketing is growing day by day. Advertisers are targeting advertising campaigns targeting customers who have a mobile device. In which users using Android, i-os can be targeted, and ROI can be increased by reaching more people at low cost.
Offline Marketing Channels
- Television marketing
- SMS marketing
- Radio marketing
- Billboard marketing
TV Marketing:
With the increasing number of set-top boxes, TVs have also gone digital and you can now show different ads in different areas at the same time. Such ads are not well-targeted and advertisers have to rely on BARC information to schedule ads. Personal targeting may also be on TV in the near future.
Many advertisers are now turning to digital video ads, where targeting ads can be made more specific. And they’re also cheaper than TV ads.
It is expected that in the near future, many advertisers will start advertising videos on video ads, YouTube, Instagram, and Facebook.
SMS Marketing:
SMS is a short messaging service used to exchange messages. SMS marketing is a form of direct marketing and you can often send different messages to customers like offers, coupon codes, etc.
But now SMS marketing is expected to decline, as WhatsApp has launched a service called WhatsApp for Business, from which brands can now send direct messages to customers.
Radio Marketing:
Radio used to be a very important marketing option in the past, as the rest of the tools were scarce, but even in radio you can’t add specific people at the center and you don’t understand how many people the ad has reached.
Radio is a great way to remind people about your brand as currently, 76% of people listen to radio on mobile.
BillBoard Marketing:
Billboard marketing is based on electronic billboards such as Times Chowk or Super Bowl ads.
Billboard marketing is a pre-existing form of marketing, you can’t do accurate targeting here and you don’t understand how many people your ad has reached. Billboard marketing is done in places where a lot of people come or see your ad.
Conclusion:
Digital marketing needs changing times. Every business needs to have a digital marketing plan to achieve high profits. Many top companies hire a digital marketing agency, but prepare your plan before hiring so that you can reap the maximum benefits at the lowest possible cost!
