Counted among the top lead generation companies in India, Tech Faktory offers different types of lead generation services to clients. The first part of the lead management process is advertising and acquiring leads. There are many functions of advertising and it’s safe to say that nothing can be done until potential customers have been reached. Lead Generation is the process of attracting and converting strangers and prospects into someone who has indicated an interest in your company’s product or service. When a lead is captured, start tracking the activities and behaviour of that lead – the pages they are visiting, the forms they are filling, the time they are spending on your blog, etc. Basically, the Lead management process gives you valuable insights about your leads which you would otherwise not have.
With leads in the pipeline and interest from prospective buyers, the next key step in lead management is lead distribution. Lead management process allows companies to quickly capture leads and then intelligently route them based on a variety of factors. Not all leads are ready for sales contact, so either they need to be nurtured further before being handed to an inside or outside sales rep or, in the case of a channel-based organization, must be distributed to the right channel partner.
What Is Lead Nurturing?
Lead nurturing is the process of developing relationships with buyers at every stage of the sales funnel and through every step of the buyer’s journey. It focuses on marketing and communication efforts on listening to the needs of prospects and providing the information and answers they need.
Steps To Effective Lead Conversion
1. Essential configurations & Setup
Before you start the first lead capturing campaign, we need to make sure the supported setup is there to maximize the effectiveness of the campaigns
2. Lead Acquisition
Our Lead acquisition strategy in the Lead management process is automated which ensures that each lead is fed into the system right at the point of origin, preventing lead leakage of any sort.
3. Lead enrichment & tracking
When a lead is captured, the lead management process would start tracking the activities and behaviour of the lead– the pages they are visiting, the forms they are filling, the time they are spending on your blog etc.
4. Lead Qualification & Scoring
Assigning scores to leads based on their profile helps to find qualified and unqualified leads quickly, thus saving time. These qualified leads are also called sales-ready leads.
5. Lead Distribution
Automate the lead distribution process to the sales team through CRM will make sure effective response time increasing throughput.
6. Lead Nurturing
Lead nurturing, by definition, consists of consistently engaging the leads across multiple channels, by sharing content they find interesting. In Lead management process, lead nurturing plays an integral role since it ensures revenues. We follow lead nurturing best practices to ensure you get value.