Know in 10 Steps How to Launch Your OTT App

Know in 10 Steps How to Launch Your OTT App

Video streaming app development has been wreaking havoc in market. Everyone, every business, start-ups, and even large established corporates wants to develop their own video streaming OTT platform.

The reason behind this is very clear. OTT mobile apps and solutions have become more than popular among common public. And it is safe to say they have replaced traditional TVs almost completely. With billions of users across the globe, it is safe to say that revenue generation is explosive.

OTT platforms have generated billions of dollars. And it is expected that by the year 2027, the total revenue generated by OTT will cross the $476 billion mark.

Being a form of On demand solution, revenue from video advertising, or advertising video-on-demand (AVOD), services is expected to surpass $318 billion by 2027.

The market is so big that, in United States of America alone, these platforms generate $119 million. This is the reason why a lot of business from across the United States of America and the world wants to develop their own OTT video streaming app like Netflix.

If you are someone who wants to launch their own OTT app but don’t know how to or just want to learn more about the same, all you need to do is read this blog till the end. Here, we shall be discussing everything related to the same.

Therefore, with this being said, let’s get right into it, starting with definition of OTT.

What is OTT? Video Streaming App Development

First things first, what is OTT. Well, the term itself stands for Over-The-Top. In simple words, OTT are video streaming mobile apps which does exactly what its name tells.

Video streaming apps are mobile based applications which allow the users to access video based content “on-demand”. This includes movies, TV series, shows, and so on.

Nevertheless, this is a basic definition but the scope of a OTT isn’t limited to the same. If you are someone who wants to learn more about the same, all you need to do is look at some good examples of OTT.

These are likes of Netflix, Hulu, YouTube, and so on. Majority of these are used by us every day, you get the gist of it. All in all, this business is very profitable and companies like Netflix have generated a lot of profit.

Before, you run to hire dedicated developers to start your project, let’s first look at the 10 step process, which you can use to develop a successful OTT app.

How to Develop OTT Mobile App in 10 Steps

Mobile app development is easier said than done. There are a lot of complex steps and it is very easy to mess it up. So, it make sure to do everything required to create a market leading OTT video sharing app like Amazing Prime Videos, we will be discussing the entire process.

With this being said, let’s get right into it

1. Research

The very first thing you need to do is conduct in depth research. Here, you have to collect all the relevant data which will be very fruitful later down the line. This is what makes it a very important step of the OTT app development process.

2. Ideation

Once this research is done, you can use the information and data to come up with an idea for your app.

Making money immediately is putting the cart before the horse. It is your end goal that is centered on you.

This is something that you have to do before you consult a mobile app development company.

The goal of your app should instead be to create compelling value for users, rather than being user-centric. Are you then in a position to make money for yourself?

3. Cross check idea

With an idea at your hand, it is time to cross check it. You don’t want to be mid-way and find out that your idea isn’t doable.

You need to make sure that it can be developed, it can be used for app development, it is relevant to market. And most importantly, you need to makes sure whether or not it is monetizatble.

4. Monetization

This has led to app developers looking for different ways to monetize their apps. In-app advertising, in-app purchases, freemium models, and more are all ways to generate revenue from a mobile app using a user base.

Monetization is important if you want to generate revenue with your app. Some of the popular strategies for OTT platforms are, as mentioned below:

  • Premium subscription
  • Paid content
  • Advertisement


5. App development platform

Since we are speaking of mobile app development, you have choose a platform. As such, there are two main options when it comes to platform, as well all know, you can either hire android app developers or iOS app developers.

In case, you don’t want to create a native app, rather a hybrid one, it would a good idea to consider react native app development.

6. Tech stack

Tech stack refers to the technologies used for mobile app development. MEAN stack development is a good example of popular and high performing tech stack.

The tech stack, or solutions stack, is a collection of software services used for developing applications.

Choose the one which best for your OTT video streaming app concept.

7. Front-End Development

The main development part starts now. And it goes without saying that it can be divided into two parts, i.e. front end and back end.

Firstly, we shall be looking at the front end one. Here, the On demand app developers will be creating the design and features of the app, which makes it one of the most crucial step of the app.

8. Back-End Development

Back end development is more technical then it’s front-counterpart. For here, the team of developers will be writing the source code.

This is quite an extensive process which requires a lot of time as well as resources. Once this is done, we can move to testing process.

9. Testing & Deployment

Before the app is launched into the market, your on demand app development company will be testing it.

Here, it is launched into a live environment and made sure that there are no bugs or other development errors that might hinder performance later down the line.

Once the app is tested, it is ready to be launched.

Launching process might be different based on whether you are using iOS or android development. Anyhow, this is a quick and simple process.

10. Maintenance

Last but not least, the app has to be maintained throughout it’s life span to make sure it is working as it is supposed and also adapt to the ever changing market.

Smartphones keep updating according to new technologies and software releases. Developing a mobile application also requires a budget to cover app maintenance costs, just like updating every device.


This is how you develop and deploy a market leading OTT video sharing platform in just 10 steps. If this is what you want to do, it is highly recommended that a market leading ott app development company.

Hope this article will help you to know more to launch your ott app. Today around the world video streaming app market is growing. And a good idea to invest money in this industry.

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