Is an Online MBA in Marketing Right Choice for You?


Onlnie MBA is one of the most favoured programs among the students. As the name suggests, MBA incorporates different facets of Business Administration and enlightens the students in identifying with the nuts and bolts of operating a business. MBA covers various spcialize areas such as marketing, human resource, finance, logistics, supply chain etc. Thet two year MBA program provides a professional outlook to the students and makes them industry-ready.

MBA in Marketing is one of the traditional and demanding specializations and several students plan to make a successful career within this specialization.

MBA is a 2 year degree programme. You can choose one of your favorites and interested specialization out of the finance, marketing, HR, OM etc. Marketing is one of the trending specializations of Master of Business Administration (MBA). Every year, a large number of students opt for MBA in Marketing across the country.

To get the admission in MBA you should have a graduate degree programs in any discipline with good percentage.

Here we are talking about one of the specializations “Marketing”.

In this article, we will discuss the online MBA in marketing scope and benefits.

What is an Online MBA in Marketing?

In the past few years, MBA in Marketing has become the most preferred degree among students and professionals. The growing popularity of online marketing has raised the interest of the people in this new genre. Due to which most organizations now incorporate an in-house marketing team with themselves, that specializes in getting clients for the company and publicizing the clients’ products. Hence concluded, marketing is the core of any organization. With accelerating technological advancements in the world, the marketing trend has been evolving and transforming rapidly.

Students having an extravagant interest in sectors like media, entertainment, advertisement, promotions and sales, while having a strong desire to play a dynamic role in an ever-changing environment, are just the legitimate candidates to pursue an MBA in Marketing Program. Also, candidates much possess skills like excellent communication, planning ability, strategic thinking, ability to sell one on, and analytical and problem-solving qualities.

The MBA in Marketing may have the following courses:

  • Strategic Planning
  • Market Research
  • Marketing Campaigns
  • Consumer Behavior
  • Cost Volume and Profit
  • Analysis of Demand

You will also learn the communication skill, analytical skill, ability to integrate programmes or ideas, business ethics and leadership while your course ended.

MBA marketing is one of the top specialisation of MBA that focuses on topics such as market research, advertising branding & international markets.

Who is an MBA in Marketing for?

MBA in Marketing programs are aimed at professionals with around two to five years of work experience, who want to accelerate or launch a career in marketing.

Some applicants might already work in marketing, but this type of program is also suitable for professionals who want to pivot from another function. Although these programs have a strong focus on marketing, you’ll also develop management skills and study a wide range of other business topics.

Best Universities in India for Online MBA in Marketing

We all know that marketing is an integral part of an organization, which works towards the building and branding of an organization. Universities play a key role in grooming and overall development of a candidate. Here are some of the top universities which offered quality education in MBA in Marketing.

  • University of Mysore
  • Guru Nanak Dev University
  • Assam Don Bosco University
  • Amity Online
  • Manipal University Jaipur
  • NIMS
  • LPU

Career & job Opportunities After an MBA in Marketing –

The students, who have done the MBA in marketing, have a lot of job opportunities in government and the private sector.

You can be part of direct marketing or digital marketing. By the growing technology in the world the concept of marketing is not limited to the door to door sales. It has a wide variety of technologies. A list of a few job profiles that are available to the students after the completion of their course are: –

  • Marketing Manager
  • Branding Manager
  • Asset Manager
  • Corporate Sales
  • Sales Manager
  • Product Manager
  • Media Manager
  • Head of Digital Marketing

MBA Marketing syllabus : –

In an MBA with marketing specialization, you’ll get the chance to study a broad range of business topics, like finance, strategy, operations, and organizational behavior, alongside a set of marketing courses selected by you.

Marketing courses vary from program to program, but here are some topics you’re likely to encounter:

  • Brand management
  • Social media marketing
  • Digital marketing
  • Customer analytics
  • Behavioral marketing science
  • Market research and analytics
  • Business-to-business marketing
  • Luxury marketing
  • Consumer behavior

Top Recruiters for an MBA in Marketing:

MBA in Marketing is the oldest and demanding specialization in MBA programs. MBA in Marketing is a very vast specialization and has lots of scopes. A marketer can explore his/her opportunities in other sectors as well. Here are some of the top recruiters for MBA in Marketing:

  • Sony
  • Ranbaxy Fine Chemicals India
  • Spencer’s Retail India Limited
  • KPMG
  • Reckitt & Benckiser
  • Tech Mahindra
  • Procter & Gamble
  • Nestle
  • Pepsico
  • Tata Consultancy Services Ltd India

Demand for MBA in Marketing in the Industry:

Online MBA in Marketing management is a wide field with lots of scope and opportunities. The scope for MBA in Marketing sees no limit. Marketing is a far-flung field. There are lots of industries that open up for the Marketing Management degree holders, like Fast Moving Consumer Goods (FMCG), Information Technology (IT), Entertainment, Communications, etc. There are several job opportunities in sectors like Tourism, Banking, Retail, Hospitality, Advertising, Consultancy, Media, Market Research, etc.

Other than these, candidates holding a degree in online MBA in marketing can work as lecturers in premier institutions, where they are likely to get exemplary salaries.

India is growing at an incredibly fast rate and is gradually becoming a Corporate hub, henceforth, it is obvious to understand that professionals who are well-versed with this subject, are likely to find various takers.

Being a popular specialization with wide career scope and opportunities. Marketing is an intimate part of an industry and it has changed over a period of time. Now students with an Online MBA in Marketing Managemet need to be more creative and unique with their ideas. During their learning process, students build new skill sets and improve their confidence which will help them in the industry. The knowledge which students have received will always guide and help them in securing a great future.


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