The new report by Expert Market Research titled, ‘Indian Premium Tea Market Size, Share, Price, Trends, Growth, Report and Forecast 2022-2027’, gives an in-depth analysis of the Indian premium tea market, assessing the market based on its segments like types, packagings, distribution channels, applications, and major regions. The report tracks the latest trends in the industry and studies their impact on the overall market. It also assesses the market dynamics, covering the key demand and price indicators, along with analyzing the market based on the SWOT and Porter’s Five Forces models.
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The key highlights of the report include:
Market Overview (2017-2027)
• Forecast CAGR (2022-2027): 4.2% (India Tea Market)
The premium tea industry in India is growing as premium tea becomes more affordable and the country’s socio-economic conditions improve. The increase in the number of cafés and lounges around the country is boosting India’s premium tea market. Furthermore, the market is being propelled forward by a growing emphasis on packaging and instant tea expenditure. North India has the largest market share in this business, however, locations in South India such as Assam and the Nilgiris continue to be major sources of high-quality premium tea. The market is likely to grow at a steady pace with rising disposable incomes and a shift in lifestyle trends.
Industry Definition and Major Segments
Premium tea is a category of high-quality tea. This type of tea is meticulously farmed and typically handpicked, which has an impact on the quality. Areas where the tea grows, such as Assam, are ideal for cultivation.
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The market is segmented in terms of type into:
• Flavoured Black Teas
• Green Teas
• Functional Botanical Blends and Herbal Blends
• Probiotic Teas
• Iced Tea
In terms of packaging, the market is divided into:
• Loose Tea
• Plastic Containers
• Paper Boards
• Aluminium Tin
• Tea Bags
The market is categorised by distribution channel into:
• Supermarkets and Hypermarkets
• Convenience Stores
• Speciality Stores
The market is bifurcated on the basis of application into:
The market is segmented by region into:
The high penetration of the drink drives India’s tea industry by socio-economic classes globally. Consumers prefer luxury products, and India’s continuous economic progress and accompanying rise in the middle-class population are some of the catalysts for the industry expansion. Due to decreased chances of adulteration, faster storage, and greater quality, the premium tea business in India is benefiting from increased demand for packaged beverages in both urban and rural areas. The demand for prepared natural ingredient variants is also increasing steadily. Another important driver for this market is packaging improvements. In the coming years, the market is expected to be fuelled by increased creativity in packaging and flavours. The rural sector is another market segment that is expected to increase, thereby augmenting the market growth.
Key Market Players
The major players in the market are Tata Consumer Products Ltd., Hindustan Unilever Limited, Gujarat Tea Processors & Packers Ltd, Society Tea, and Teaxpress Pvt Ltd, among others. The report covers the market shares, capacities, plant turnarounds, expansions, investments and mergers and acquisitions, among other latest developments of these market players.
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