In 2022, how will you promote YouTube music videos?

London, UK - June 26, 2018: Fleet street road in center of downtown financial district city with closeup sign for youtube music in residence

It should go without saying, but your primary goal should be to create amazing music. You can follow all of these guidelines to a tee, but if your song, EP, or album isn’t well-written, instrumentally tight, and professionally produced, you’ll fall flat on your face.

Now that this is no longer the case, let’s look at the best ways to independently promote your music in today’s music environment, because promote YouTube music video is crucial for musicians.

Make a website and subscribe to a mailing list

Creating a professional and appealing website as the foundation of your online presence is critical, but building a huge, dedicated email list is maybe even more so.

Links to your music video, bios, photographs, and tour dates should all be included on your website, but don’t forget to include a mailing list signup form as well. Email marketing allows you to send your music directly to the inboxes of the individuals who are most likely to interact with it.

If a fan provides you with their email address, it means they want to hear from you, and a message delivered directly to their inbox about your latest release or upcoming tour is far more likely to reach them than a social message that is limited by the platform. The scope is limited.

Create a social media presence that is engaging

Social media has a lot of promotional power. On Instagram, Twitter, TikTok, Facebook, and even less obvious sites like Snapchat, it’s critical to create and maintain a consistent, creative, and engaging presence. Also, to make it easier for others looking for you online, try to keep the handles on your profile constant.

There is an endless amount of advice on how to handle your social media platforms, and things change all the time on each network. For more information on how to maintain and maximize your social media presence, check out some of these useful tools.

Make a playlist

You can’t afford to overlook the streaming and playlist features. Hundreds of millions of people listen to playlists on Spotify, Apple Music, Deezer, and other platforms, resulting in billions of streams. Having your music included in a famous playlist can help you gain thousands of streams. Not only will you gain a lot of popularity, but you’ll also make a lot of money from royalties.

While being featured on curated playlists is beneficial to your brand’s recognition and credibility, getting featured on algorithmic playlists like Discover Weekly can significantly increase the number of streams you receive. As a result, it’s worthwhile to investigate all options.

Obtain press and blog attention

If your music is included in a music publication, whether it’s a popular journal or a niche blog or webzine, these outlets can help you develop buzz and provide you with the knowledge you need to advance your music career.

The easiest method to achieve favorable coverage is to hire an experienced PR manager to run your campaign. However, for a young artist on a budget, this is not always viable or economical.

Do-it-yourself For artists with a limited budget, public relations is a viable choice. However, it is critical to contact the blogger and journalist in the appropriate manner. You’ll need to start by writing an electronic press release. This should include all of the pertinent details about you and your music. The resources listed below can help musicians get started with public relations.

Videos of Music

Even if the song isn’t a hit, a thrilling, intriguing, and unique music video has the potential to go viral online.

When it comes to making a video for your latest release, don’t be scared to think outside the box. Consider the success of videos by artists such as OK GO and Childish Gambino, which have exploded due to online traction. Whether it’s a deeper underlying message or an odd topic, they have something unique and appealing about them.

It’s completely OK if you want to create a regular video clip or images based on a live performance. However, putting thought, time, and work into your videos can pay off well.

Surround yourself with a capable group

You may prefer the lone wolf method to music promotion, but there are many advantages to surrounding yourself with a large group of like-minded people.

If you can pull together a group of friends who will help you for free or at a reduced rate, that’s fantastic! However, to gain an advantage in the competitive music business, you may need to enlist the services of pros. There’s nothing wrong with receiving aid from a publicist, a radio plunger, or a promoter / booker.

It’s also a good idea to get an excellent manager for yourself. Make sure they are enthusiastic about your music and believe in you as a performer. A boss who goes above and beyond is worth his or her weight in gold. Recognize your target market and narrow your focus.

The way you promote your music and to whom you market it can make all the difference

Various musical subcultures may be found in every part of the globe, some of which are large and expansive, while others are small and dedicated. The key to a successful promotional strategy is identifying, understanding, and utilizing your musical specialty.

It may seem self-evident (and it should), but if you’re in a metal band, you should play metal venues, join a metal community, and recruit metal fans. Find rap rooms, join rap communities, and get rap fans if you’re a rapper. Etc.

However, genre does not always identify a niche. Start locally if your music has a larger audience. The majority of people want to see a local talent flourish. Profit from this mindset and increase your fan following locally before expanding nationally or even globally.

Play live as much as possible to make an impression

Obviously, it was a lot more difficult back in the days of Covid-19, but concerts and tours are still a great way to engage with followers. You’ll soon establish a new fan base if you book at adjacent venues and play amazing sets for local music aficionados. However, keep in mind that you must make them remember you, therefore be memorable.

You can hit the road and take on new music scenes city by city, or even country by country, once you’ve acquired a local audience. If that sounds overly simplistic and simplified, it is. Touring and performing concerts night after night is exhausting, but the rewards will speak for themselves if you have a spectacular live show.





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