There are many ways to get the video to help your business grow online. Here we are going to explore how to transform your website into a lead or lead generation machine. Basically, the way people access and interact with a website is changing rapidly, and video is one of the best ways to connect with customers. Why? According to expert reports, a product video is four times more likely to be seen than reading in the text. Putting a video on a page will more than double the time people spend on that page. According to Forbes, 59% of executives prefer video to text. They are people who are highly educated and still prefer to watch a video rather than read it. A page with a video is 53 times more likely to rank higher in a Google search. So here I will tell you How videos help grow your business and generate more traffic to your website.
Videos help improve SEO
It’s very simple. Google rewards you for the time people spend on your website. Therefore, the more you can keep someone on your page, the more you tell Google that this page is really what the search engines had in mind. And as a reward, they will give you higher placements in search results. It shows that Google prefers video-based content. And it will reward you with a higher search ranking.
Videos help explain in a cleaner and simpler way
Apart from search engines, another benefit of video is the way to simplify and clarify your message. If you have some more complicated product or service, one that needs a little more explanation, an explainer video is a great way to get your point across in no time. Even if what you offer is not difficult to understand, research has shown over the years that whenever you communicate, both visually and verbally, people will absorb it much faster and much more effectively if they can see it. In other words, show and tell is a great way to get your point across.
Videos help build brand recognition.
Imagine that you are looking for a web design agency and you are looking for different websites to see which one you like best. Let’s say one of those websites has a video. They explain how they work, what makes them different, and maybe even include a case study of how they helped a former client achieve a great result. Of all the sites you’ve visited – most of which were just text and photo-based, and then the one with the video – it gave you an idea of how they work. Which one will you remember the most?
Videos add professional value to your brand.
Okay, the next reason video is a great idea is the idea of perceived value. Putting together a video is a bit more complicated than a simple written text. And that will not go unnoticed. The person who enters your site will notice and assign a higher value to you and your service. In other words, a well-done video will make you look more respectable and capable, give you a higher perception, give you a higher perceived level of experience and professionalism because of it. And as a result of that, people will generally give you more time, more contact information, and even pay you a higher price for the same service based on that higher level of status.
A testimonial video helps build trust fast.
We have the idea of trust. People generally want to do business with other people they know and trust, and video can make all three happen. Therefore, you need to offer high-quality content that gives your viewer a quick profit, such as a quick tutorial or tip aligned with what you offer. Or you can use a video to establish your credibility with a video testimonial. Another great way to build trust and positive emotions is through customer testimonials showing a customer who speaks honestly and openly that you know what you did for them, showing appreciation for their service naturally. And it will end up being much more persuasive than a text-based testimonial might hope to be.
Emotions are best conveyed by videos.
And finally, there is the idea of transmitting an emotion. Most people make their purchasing decisions based solely on their emotions; only after they have decided do they want to back it up logically. And as you can probably imagine, it isn’t easy to convey emotions with just written text. But video can really help you get there. And when I speak of emotion, I do not mean something silly, or sentimental, or corny. What I mean is to involve him emotionally based on a feeling that you can find in him. For example, if you have a dog boarding kennel, you can plan for that emotion that people feel when they bring their dog, which is likely to be a feeling of anxiety or nervousness. A good video that shows how loving your employees are to dogs is creating a positive emotion, which will result in picking up the phone and calling you.
Videos with music can better involve the viewers.
And here is an additional tip you can use to highlight the right kind of emotion you want to convey. I don’t know if you’ve ever seen a preview of a movie before the music is added. But it’s such a different experience, you know, you don’t feel the emotion that the director wanted you to have until he adds the music. And then the music will do the same for you. Subconsciously, you know, it will give little emotional signals to people that they might not otherwise have picked up on. In other words, you will set the right tone and help them feel the way you want them to feel emotional. So I highly recommend it. Just make sure you use royalty-free music and don’t get in trouble.
To sum up
These are all how a video will help you succeed and stand out online. We live in a world in which it is increasingly difficult to capture people’s attention. But the video makes it more attractive and enjoyable for most people. So check your video marketing tools and apply video into your marketing strategy right now!