The business plan admits the entrepreneur to the investment process. Without a plan furnished in advance, many investor groups won’t even grant an interview. And the plan must be outstanding if it is to win investment funds.
There are many entrepreneurs, though, who continue to believe that if they build a better mousetrap and the world will beat a path to their door. A good mousetrap is important, but it’s only part of meeting the challenge. Also important is satisfying the needs of marketers and investors. Marketers want to see evidence of customer interest and a viable market. Investors want to know when they can cash out and how good the financial projections are. Drawing on their own experiences and those of the Massachusetts Institute of Technology Enterprise Forum, the authors show entrepreneurs how to write convincing and winning business plans.
A business has to raise money and so reaching out to investors for funding is a must. A business plan to attract a fund needs a pitch and a number of questions answered about any business.
One must be ready to answer the questions that can come during the fundraising process. Make it as per the investor’s requirements. A business plan must have all the aspects of the business.
- Think about how the business will work
- Goals you are trying to achieve
- Look for target market, sales, marketing strategy
- Know your competitors
An investor must be able to understand your business strategy and financial forecasts. They will be interested to know how the business will function from financial consideration.
An investor wishes to see the below in a business plan:
- A business model
- Anticipate money spent and growth
- A complete financial plan
- Risk involved
- How far can an assumption be validated?
Future of business
Investors want to understand the business vision and where the company will place itself in the future. Who will be the potential customer, and how will problems be resolved? The duration of the vision and how it will evolve. Investors should know that they are thinking beyond and are looking into the future.
Investors are looking for more than just an idea. They will need a foolproof how you will be able to solve any future issues. Support everything with events that prove you will be able to sell the product. Try and create traction in the form of sales to attract customers.
How will the funds be used?
When we pitch, investors make a clear plan of what you have asked. Having a financial forecast in hand is very important. And the program must raise sufficient money so that all the expenses are well covered. Mention cash flow requirements and specify how the investment plan will be utilized. Sources and uses of investment must be mentioned clearly.
Strategic management team
State to the investors how the plan will get executed as an investor will always be interested in knowing how their money will transform. There can be gaps in the program, and a strong team might be required to fill in the gaps. Communicate and understand well the needs of the investors. Also, have an exit strategy in hand.
Show it to the investor how you eventually are planning to make a return on investment. For example, some prefer to go public, while others might sell it to a larger company.
Keep the documents in place.
A good cover letter will be of interest to the investor. It should be brief but also solve the problem a customer might face about a particular product.
A cover letter must explain all the aspects of a business so that pitching gets easier. Keep it brief, engaging, and to the point.
Get a pitch deck ready
An investor will need a pitch deck to see your idea. It will cover all the problems and offer solutions too. It would help if you informed the investor of the solution and the target market, and key trends in the industry. Presenting an executive summary is the right way to go to a meeting. The investor might ask for additional information. A lean plan will resolve the purpose.
Making financial forecasts
Investors need to see financial forecasts, including sales, budget, cash flow, profit-loss, and balance sheet. If you have made historical results, the investors will look into it thoroughly and check all the concerns from a financial viewpoint. Then, look at the key metrics and give them a good understanding.
What must an investor’s business plan have?
Putting together a detailed business plan for investors is not an easy task. First, one needs to follow a standard format. Second, customize your project according to business needs. Third, remember to create and put the planning process in place for a successful business strategy. A business plan must include an executive summary.
It must list out the opportunities and cover all the problems.
- Mention positive outcomes
- Highlight data
- Show customer validation
- Mention information
What is market analysis?
It starts by describing the target market and key trends relevant to the market. How is the market growing? Did the buying patterns change over some time?
One needs to understand that discussion is essential to solving any issues. For example, some students are asked to do market analysis as a part of business assignment help.
Keep the marketing & sales plan ready.
Calculating the user’s benefit is only the first step. An entrepreneur must also give evidence that customers are intrigued with the user’s benefit claims and that they like the product or service. The business plan must reflect clear positive responses of customer prospects to the question “Having heard our pitch, will you buy?” Without them, an investment usually won’t be made.
How can start-up businesses—some of which may have only a prototype product or an idea for a service—appropriately gauge market reaction? One executive of a smaller company had put together a prototype of a device that enables personal computers to handle telephone messages. He needed to demonstrate that customers would buy the product, but the company had exhausted its cash resources and was thus unable to build and sell the item in quantity.
A business model needs to figure out how to attract customers. It must have a marketing plan describing the reach to the target market and initiatives to be undertaken. Try and outline the roadmap and what you wish to achieve. Finally, it must have all the critical development listed and goals mentioned.
The sales plan majorly the sales process must be discussed with the customers. An MBA essay writing service might be needed to gain more knowledge on marketing.
Company & Management
Describe the nuts and bolts of your business- the organization structure, team members, background, and essential positions. Next, list out the financial plan. Finally, create a balance sheet showing a profit, loss, and other significant forecasts. Be optimistic and realistic with the financial plan.
So, they ask themselves who will do my homework and prepare a good business plan.
A business plan must ideally have the right pitch and answer all an investor’s critical concerns. It must be an outstanding plan to win all the funds. It must meet all the challenges and needs of the investors.
If the financial projections are well highlighted, the production demands can be logically met. Always keep the need of the investor in check and put the business plan most convincingly.
Use the blow thumb rule before starting to write a business plan.
Go through the above blog to get a comprehensive idea and ways to remain ahead of others in the competitive market.
Author bio: Alison Lewis is a marketing consultant with more than a decade of experience in education development and she offers management assignment help to students, on behalf of MyAssignmenthelp.com. She is an expert in offering innovative digital solutions. In her free time, Alison likes to sing and go hiking.