Imagine a world in which personalized packaging and customized gift boxes aren’t available. All the items you send via mail is packaged in the same boxes and there is nothing that differentiates your product from other. No one shares photos of your boxes on social media. People aren’t able to make purchasing decisions solely on the packaging.
It’s awful, doesn’t it? It’s a good thing we’re not in the year 1995.
The running of a business in this modern age requires staying up-to-date with trends in marketing to be competitive with businesses similar to yours. People buy products on the internet in their pajamas. That means your best rivals are just a few clicks away.
It’s not a surprise that in this fast-paced business world that the most human-like businesses are the ones that succeed.
Also… Custom Gift Boxes are an excellent method to bring the human (read emotional) aspect to your brand. They’ll strengthen the human/business connection that many online businesses have to overcome.
Do you doubt me? My friend you’re in the right spot. We’ll look at a range of ways gift boxes can benefit your company:
- Enhance the experience of customers
- Don’t forget about the stock packaging
- Branding your mailer boxes
- Packaging design
- Shipping gift boxes
Custom-designed gift boxes enhance the experience for customers
Customized gift boxes are easy to integrate into your shipping and packaging process. They’re durable, cost-effective and can convey your message from the outside from the inside.
When they are finished for the day, they assist in attracting new shoppers as well as keep current customers returning to your company. The extra attention-to-detail that personalized gift boxes can provide will amaze your customers, and will reinforce the reason they picked your company.
If done correctly, this extra effort can help your brand:
- Make space between yourself and your competitor
- Enhance the value perception of your products
- Make everyday shoppers brand ambassadors
- Give thanks to your customers. Show appreciation to your
- Enhance the shopping experience
Furthermore… When you have satisfied customers you earn more money. While also building an enduring community of customers. What’s not to like? !
Encourage purchases that are repeated to increase brand loyalty
40% of customers say that packaging that resembles a gift encourages shoppers to repeat a purchase. If your customers are happy with your products and services as well as the experience you offer They’ll be sure to return to you when the time is right.
Incorporating customized gift boxes into your packaging lets your customers know that you care about the experience they have. The care and feeling of belonging is what draws customers back to your company.
An affordable way to improve the experience of customers
A lot of aspects of the purchasing experience can be costly to update. But, customized gift boxes can add your own stamp and a story to the materials that you already purchase. You probably will not be able to deliver or ship your items without a sturdy container.
In addition 44% of respondents think that quality packaging enhances the value of the product they purchase. Since you’re increasing the perceived worth of your product you’ll be able to absorb the additional cost by increasing your prices.
“Building an enjoyable customer experience doesn’t happen through chance. It is a result of planning.” Clare Muscuttt Clare Muscutt
A great brand loyalty and a positive client experience equals more money (and exceeding your business’s goals)
Let’s talk about money (and a little mathematical math) for a second.
Increase the rate of retention of your customers by just five percent could increase your profit from 25% to 95 percent. Finding new customers can cost about five times as much than keeping current ones.
Custom packaging is a great method to build brand loyalty. It’s now clear the reasons why it’s a good idea from a mathematical perspective. Integrating personalized packaging for gifts in your plan will allow you to:
- Create an unforgettable shopping experience (which makes them want to buy and buy)
- Increase the price per item because of an increase in value perception
- Include the additional investment in your pricing structure
- Conserve money by keeping current customers rather than pursuing new ones
- Increase your earnings and boost your bottom line
It’s a simple method to express your gratitude
Nothing could say “thank you” quite like genuine care during the purchase experience. With the number of businesses in the market, your appreciation can stand out between you company and your competitors. People pay attention to the smallest of things. It is therefore important to be attentive to these things, too.
The custom gift box packaging can go an extended way of showing the recipients the importance they have to the soul and heart of your company. If they weren’t there, the company would not be the success it is today. Therefore, you should take the time to create customized gift boxes that prove to that they’ve made the right choice by choosing you.
Custom-designed gift boxes that are printed are a lot better than the stock packaging
Let’s look all the way back in 1995 just for a minute. Every single item on your shelf is exactly identical. Every box on your porch has the same color of brown, and the exact dimensions. There’s nothing that separates you from the other boxes. How… drab.
The packaging in stock may cost you a fraction of the price. But it’s a massive loss of advertising space, and creates an unsatisfactory shopping experience. In a marketplace where 75% of customers have an interest in the packaging design and design, customized gifts aren’t an option. They’re legally required to:
- Over-deliver on expectations of consumers and draw them towards your brand
- Your products should be noticed on the shelves (and on the internet)
- Your customers should feel loved and well-cared for
- Encourage word-of-mouth marketing
The plain brown gift and shipping boxes are very… in the last decade.
Amazon is a major player, but they’re not able to personalize their packaging. They’re so big that they’ve lost touch with the human part of the brand. It doesn’t make sense to personalize their user experience.
A lot of businesses succeed due to their ability to enhance the human side of their businesses. It’s therefore no surprise that personalized gift boxes are a simple and effective move to take in this direction. Why? because they make consumers to discover the motivation of what you do.