How to Set Social Media Goals for 2022 (+ Achieve Them!)


Looking for ways to establish real-world goals that will benefit your company? More importantly, how do you measure these goals?

You’re in the right spot.

In this blog article, we’ll share the steps to set the buymalaysianfollowers SMART goals for social media. In addition, you’ll learn some insider information directly from the Later’s social team.

Why Are Social Media Goals Important?

It’s a race on social networks not an event.

Just like running a marathon, achieving the finish line requires training patience, time, and dedication.

The process of setting goals for social media is about knowing the current situation and forecasting where you’d like to be.

If you don’t have them it’s impossible to tell if your strategy is successful.

This isn’t discussing vanity objectives, like the growth of your followers or gaining more likes. Your goals for social media could, and should greater than that.

When you are planning your year ahead, keep in mind that Your social media platforms are an important tool you have in your toolbox. The goals you set for your social media must be in line with the overall business goals.

Did you know that you can schedule and plan every social media posts at no cost with Later? Get started today!

How to Set Social Media Goals: A Step-by-step Guide

  1. Consider Your Overall Marketing Objectives
  2. Identify Key Metrics
  3. Review Your Existing Performance
  4. Set Realistic Goals
  5. Measure Your Results
  6. Report on Performance

Step #1: Consider Your Overall Marketing Objectives

When it boils down to it, your social media posts must be a part of your business and marketing efforts. Do you want to generate more leads? Drive sales? Increase brand recognition? Offer customer service?

If you have a clear understanding of your marketing objectives You can make informed decisions about your social media strategy and also what’s important to monitor and evaluate your progress against.

You should ask yourself “why” each social media platform is essential to your business:

  • What are you doing posting on Instagram?
  • Why should you be present on TikTok?
  • Why did you decide to start a YouTube channel?
  • Why would you require a Twitter strategy?

Understanding the reason you’re appearing on these channels, and how they can help you achieve your goals for the business is crucial.

Step #2: Identify Key Metrics

Once you’ve established your goals, it’s time to establish the key measures.

Key metrics, also known as Key Performance Indicators (KPIs) are the metrics you’ll select to analyze and focus on.

There are numerous social media metrics to select from.

Here are a few parameters that the Later social team uses to measure their channels:

  • Traffic
  • Sign-ups
  • Gated Content Sign-ups
  • YouTube Views
  • Reach
  • Engagement
  • Audience Growth

If you’re not sure which of the important metrics to be watching then check out the 8 Most Important Instagram Metrics You Should Track.

Step #3: Review Your Existing Performance

Perhaps a famous person once stated, “The only way forward is back.”

This is precisely the reason why the social media audit can be useful. It’s probably not the most thrilling task but it’s a crucial element in the goal-setting process.

Consider this like spring cleaning but instead of dusting ceiling fans, instead, you’re cleaning up your social media accounts.

We have a comprehensive guide to help you complete an Instagram-specific audit for Instagram. Find it here.

After your audit is completed and you are satisfied, take a good take look at the results.

The aim is to make sure everything you communicate serves a purpose and is aiding in achieving the objectives of your brand.

Do an audit on your social media channels today using Later’s free download checklist. Download it here for free!

Step #4: Set Realistic Goals

After you’ve completed a Social Media Audit and are aware of the key metrics you need to know and your business goals, it’s time to begin setting goals.

We suggest setting SMART social media objectives:

Specific: Include specifics that will aid in tracking the success in your work.

Measurable: The aim is to measure it in some manner. This is where the key metrics play a role.

Attained: Is the goal within your reach? Your goals should be difficult, but they should be within reach.

Relevant: Is your purpose advancing your business goals?

Time-sensitive: What’s the deadline for this project?

Let’s say you want to increase your presence on YouTube.

Here’s how you can apply to the SMART structure to help make your goals more efficient:


To ensure that your goal is as specific as is possible you could use the phrase “Reach 400K total YouTube channel views in 2022.”


How do you determine the achievement of this goal? In this instance the primary measurement you’ll be using views.


Do you think this goal is doable? This is where an audit aids. Examine your current financials and decide if the YouTube target is a huge effort or is achievable.


Let’s suppose that one of your main business goals is to develop videos with more content. If that’s the case, then the objective is relevant.


In this case this scenario, the deadline is time sensitive since there’s a specified deadline of “in 2022”.

Step #5: Measure Your Results

When your SMART goals are defined, you’ll need to measure and track your progress and achievements.

While the results you get from measuring them will appear different depending on the goal, However, there are ways to streamline the process. The majority of social media platforms offer in-app analytics. While they are useful but a third-party application such as Later can make the process easier.

Later’s Instagram Analytics provides you with an image of how your stories and posts are doing – all on a simple-to-use dashboard.

The tool lets you monitor for up to 12 months of Instagram stories and feed posts, which allows you to pinpoint the content that is performing best. You can also sort by key metrics like comments, likes, reach, and many other metrics.

Later’s Instagram Analytics tool also separates the “Post Performance” and “Story Performance” dashboards, so you can see exactly how each channel is driving unique value for your brand.

Additionally, the Later Analytics tools let you track clicking (and revenue) generated by Linkin. bio through Later (a mobile-optimized fully-clickable landing page that you can add to your bio link).

Increase the effectiveness of Your Instagram strategy today by using the powerful tools for analytics that Later offers now!

Step #6: Report on Performance

The ability to report on your performance is an essential element in determining whether you’re meeting your objectives.

“We like to track how we are marching to our goals both weekly and monthly,” says Mel Mckechnie, Later’s Social Media Manager.

The weekly report serves as a general pulse check, whereas the monthly report goes into more depth.

“For our monthly reporting, we do a deep dive. It allows us to shift or alter the things that aren’t working or get more involved in the aspects that are working.”

Within your summary, you’ll be able to include the key metrics you’ve used as well as comparisons of year-over-year or month-over-month and whether you’re close to achieving the end goal.

Consider your social media report for the month as an overview reel that summarizes your winnings, losses, and opportunities.

The process of setting goals for social media isn’t a necessity If you follow these steps.

Remember, goal setting is an endurance Click Here race not the equivalent of a race.

Are you ready to start your monthly report? Download our social media templates to keep you on course.


Please enter your comment!
Please enter your name here