How to sell products with WooCommerce and Amazon


How to sell products with WooCommerce and Amazon

It is common knowledge that selling products only using WooCommerce has become complicated. Good support for online purchases is Amazon, the largest e-commerce in the world. However, considering Amazon as an impossible-to-reach “competition” will not help your e-commerce grow, especially if you are taking your first steps on the web.

So why not learn how to sell from big giants like Amazon? Or again… join the same?

Using these two great solutions (WooCommerce and Amazon) can increase the revenue of a website, obviously not as well known as its biggest “competitor.”

Specifically, any e-commerce site can take advantage of Amazon channels thanks to a tool called WooCommerce Amazon Fulfilment.

In fact, “WooCommerce Amazon Fulfilment helps manage all our inventory across multiple websites and Amazon. ”

Some examples:

Does anyone want to buy a product on your site? The order will be sent to Amazon, which will pack and ship to the address indicated by the customer. Does anyone want to buy a product on Amazon through your site? Amazon will always pack and ship the package.

In both cases, therefore, Amazon will manage your inventory and all orders taken in charge.

But what is WooCommerce, and how does it work?

WooCommerce is the WordPress plugin known for its ability to turn a blog or website into a real online store.

A truly intuitive and versatile e-commerce platform used by both professionals and individuals. WooCommerce is free and can also be extended and integrated through modules.

Installing it is very simple; search for it in the WordPress plugins section and start the procedure.

Once installed, as with other plugins, WooCommerce will guide us step-by-step in the configuration of our store.

It will therefore be possible to configure the pages, the store’s location, the shipping settings of the goods, and the section dedicated to payments.

This tool is immediately very intuitive, as it can generate the sections where the customer can find the purchases made, their cart and their profile to enter the directions for the shipment of the goods.

In short, with a few simple clicks, you will have a shop ready and running. All this is WooCommerce!

WooCommerce services


By adding WooCommerce to the website, a section dedicated to products is also created. From the menu, it will be possible to divide the products into various categories and subcategories and add the tags, which are useful for online research through search engines.

Discount codes:

Through WooCommerce, it will also be possible to insert a section in the menu dedicated to discount codes. This will allow users or groups of users to customize discounts.

Discount codes are very important because they induce the customer to buy a service or product, but at the same time, they let him choose when to use it, and, sometimes, this freedom of choice can make a difference.

Variations and stock:

Other features to take advantage of on WooCommerce are variations and stock.

The first concerns the management of several products divided by attributes. For example, a t-shirt can have different sizes, but the e-commerce site “X” of that t-shirt has only three sizes S and only one size M. Everything concerns only one product (as in the example) but with more variations.

The second concerns the management of stocks, allowing you to define the total quantity of products currently available for shipment.

Sell products with WooCommerce

 Who are the customers?

If a user visits an e-commerce site and decides to make a purchase, he can choose to register (or, in some cases, he may decide to purchase an external user). This will allow the manager to obtain information about him, such as e-mail (for future promotions) or personal data (for a targeted sales campaign) while allowing the user to receive exclusive promotions and purchases without having to re-enter the data of registration.

How can I place an order?

When a user purchases a product on a site, an order is generated accordingly, and the order corresponds to the product report, complete with an identification number.

However, an order can have several phases:

  • Awaiting payment when the completion of the transaction depends on payment by bank transfer (it will then be up to the customer to check that it was successful);
  • In the process, or when the order has been taken over;
  • Completed when in shipment;

In short, advanced management of purchases will allow us to keep track and manage everything easily!


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