There are various techniques that are required to be mastered to increase your website’s presence on the search engine result page. To create a strong presence, you will require to get acquainted with search engine optimization. Some of the popular search engine optimization techniques are using backlinks, keyword insertion, and calculation of bounce rate. In this article, you will get to know about the steps through which you can reduce the bounce rate in google analytics. Before we proceed ahead, it is required to clear the basics about the bounce rate.
What is Bounce Rate
The bounce rate is the measure of the website’s performance. According to Google Ranking Factor, the bounce rate is the percentage of single-page visits. It is used to analyze the experience of the user on a website. The more the time spent by a user on the website, the more is the bounce rate. Now, when a bounce rate is calculated, there are various interpretations of it. Let’s figure it out with help of an example. If the bounce rate is higher, it means that the user experience on the website is poor. However, a higher bounce rate also means that the user is switching to different tabs on the website and the experience is great. So, it depends on how you interpret the bounce rate. If you want to know about google analytics bounce then refer to the below steps, it will reduce the bounce rate.
Step-by-Step Process To Reduce Bounce Rate
Pay Attention To The Loading Time Of Page
The loading time of the page matters a lot when you are measuring the performance of the website. When a user waits for an excessive period of time, it means the user experience is incredibly poor. The website should be made in such a way that it should be responsive and the content is simple. Also, make sure that the structure of the website is easy to understand, otherwise, half of the time will go in figuring out the content. When it comes to a mobile website, page-load time is very crucial, as users become frustrated with bounce rate and slow load times.
Focus On a Website Design
Along with good search engine optimization, great website design is essential. When you make a website design with good structure, it looks intuitive and helps you build trust with a user. When users visit your page, they do not want to spend a large amount of time on the website. Also, users dislike those websites that are hard to navigate and have less trustability. So, for reducing the bounce rate, provide an easy user experience for the visitors with the help of great design that is pleasing and easy to navigate.
Readability Should Be Good
When you are writing content on the webpage, it should be clearly visible and effectively edited. To make the user experience better, it is essential to produce a well-research content. Also, the content you write should be organized and should be written in easy language. Avoid using difficult vocabulary in your content. To make the content engaging for a better bounce rate, divide the content into small chunks, and then add bullets to the content. Make the content interactive with the user by including images and videos.
Using Relevant Keywords & Various Type Of Content
It is always necessary to write content specific to the keyword used. If a site ranks high for keyword and site has no content on keyword topics, the user will quickly bounce from the website. This practice will not only reduce the user-experience but also mislead the audience. When you provide information on the website with the help of different types of content, it creates an impact on the user, thereby, reducing the bounce rates.
Targeting Relevant Audience
Always ensure that relevant content should be used on the site and the targeted users should be trusted audiences. Before you start producing content, it is important to understand the demand of the audience. Once you have successfully identified the target audience, create niche content for them. The targeting audience shouldn’t be broad. Once you have done with the research about the audience, you can start building your strategy according to the customer choices.
Limit Ads that Distract
To reduce the bounce rate, it is essential to avoid distracting ads. Also, ensure that the attention of the user should not be pulled in different directions. By distracting the users from the ads will take their attention to something that is not desirable. Therefore, it is wise to manage the ads effectively.
the call-to-action should be visible clearly on the website. The user should be able to locate the call to action immediately as he comes to the website or webpage. The call to action should be designed in such a way that it is compelling and users should be excited to click on. Some of the important things that you have to remember are the colours, the fonts, and the verbiage. The above steps will result in a low bounce rate google analytics. Also, it will help your website gain a unique identity on the search engine result page.