Lost sales are never good news for ecommerce businesses. These types of customers usually make purchasing decisions quickly and expect to receive their products with ease. If they don’t feel the buying experience is satisfactory, they may not return to make another purchase in the future.
Consider the following four ecommerce marketing strategies that can help you recover lost customers and bring them back to your online store.
1. Offer Saved Carts for Customers Who Don’t Complete Their Transactions
As of late 2016, nearly 70 percent of consumers abandon their purchases during checkout because they find the process too frustrating or time-consuming. To prevent potential customers from disappearing during the checkout process, you can implement a tool that offers them the option to save their carts for later. Saved carts are only visible to shoppers who have not submitted payment information or completed their transactions, so it will be easy to recover lost customers without them being aware of your efforts.
2. Personalize Your Recovery Emails
When you send emails to customers who have abandoned their carts, it’s important to think about the types of messages they are most likely to read. Your emails should be brief and to the point, with links that are easy for them to follow. You can also personalize these messages based on specific factors like the items they added to their carts and the times of day that they visit your site. For example, you might send a different email to someone who abandoned their cart at 3:00 PM on a Tuesday than someone who did so at 9:00 AM on Saturday.
3. Allow Customers Who Have Purchased Preexisting Products to Add New Ones
When you allow your customers to add additional products to their existing orders, you can improve the likelihood that they will complete and view their transactions. The more items a customer purchases from your store, the greater the chance they will remain loyal and continue shopping with you in the future. Your checkouts should be flexible enough to support this type of behavior, and you can even create custom profiles for repeat customers to make their buying experiences more convenient.
4. Offer Prompt Customer Service to Ease Frustration
If your potential customers are running into trouble during the checkout process, consider offering 24/7 customer support via phone or email. When you offer round-the-clock assistance, it will be easier to resolve their issues and prevent them from abandoning their carts. Your customer service should also provide a strong representation of your brand, with friendly agents that leave customers feeling satisfied with the overall experience.
5. Offer Discounts and Deals to Increase Profit Margins
As I’m sure you already know, the primary goal of any e-commerce business is to make a profit. Any time you can offer discounts or deals that boost your bottom line, it makes sense to do so. You might also want to create cross-sell offers that customers will appreciate after they complete their initial transactions.
6. Implement a Referral Program to Enhance Customer Loyalty
A referral program is one of the best ways to increase customer loyalty, and ecommerce businesses can get started with a technology like Referral Candy. It’s not simple to plan, execute, and manage a good loyalty program, but it’s one of the most effective methods to attract, engage, and please your consumers.
7. Optimize Your Checkout Page to Prevent Abandoned Carts
If you want to recover lost customers and bring them back to your online store, it’s important to optimize your checkout process. This involves making changes like improving the user experience, simplifying your forms, adding social proof, and more. Shopping cart abandonment is a nuisance for both small and large businesses. However, it is only at scale that the discomfort becomes genuinely excruciating.
8. Use Product Recommendations and Upsells to Boost Conversion Rates and Profits
When you use product recommendations and upsells in your ecommerce marketing strategies, it’s easy to boost conversion rates. Not only will this boost profit margins, but it will also reduce the number of abandoned carts that are sitting on your web store. Let’s take a look at some of the benefits of each tactic.
9. Utilize Social Media and Promotions to Win Customers Back
If you notice that customers are abandoning their carts and sales, it’s a good idea to implement social media and promotional tools into your ecommerce marketing strategies. When done properly, this can drive customers back to your online store and boost conversion rates.
By implementing these four strategies, you can recover lost customers and bring them back to your online store. These efforts won’t be visible to your visitors, so they won’t affect your SEO or branding efforts in the long run.
For more tips on how ecommerce marketers can improve their recovery rates, consult industry experts at around Google shopping. With the right tools, you can learn more about your customers and enhance their shopping experiences. I have already do this when i face abandoned cart issues for my apparel store.
If you handle the ecommerce marketing strategies described above, it will be easy to recover lost customers. Instead of letting them disappear into the world wide web, you can reconnect with these shoppers and bring them back to your online store. The more effort you are willing to put forth, the greater chance that every sale will lead to a long-term, fruitful relationship.
- 1. Saved Carts for Customers Who Don’t Complete Their Transactions
- 2. Personalized Recovery Emails
- 3. Allow Customers Who Have Purchased Preexisting Products to Add New Ones
- 4. Prompt Customer Service to Ease Frustration
- 5. Offer Discounts and Deals to Increase Profit
- 6. Implement a Referral Program to Enhance Customer Loyalty
- 7. Optimize Your Checkout Page to Prevent Abandoned Carts
- 8. Use Product Recommendations and Upsells to Boost Conversion Rates and Profits
- 9. Utilize Social Media and Promotions to Win Customers Back
the blog conclusion should mention that by implementing these ecommerce marketing strategies, it’s easy to recover lost customers and bring them back to your online store. the more effort you are willing to put forth, the greater chance of every sale leading to a long-term, fruitful relationship.